Google Assistant Actions & Amazon Alexa Best Practices

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon analyzes best practices and points of difference between Google Actions across the Google Assistant ecosystem as well as Amazon Alexa Voice Services. In this video, Tom compares and contrasts Amazon Alexa Skills with Google Actions and discusses feature differences, outlines best …

Google I/O 2017 Live

Coming to you live from San Francisco and Google’s I/O conference. Here is a recap of some of the key highlights.  From their shift from mobile first to AI first, the launch of Google Lens, computer vision as the next form of computing, and the digitally augmented future. ​ Follow Tom Edwards @BlackFin360

IBT Q3 Earnings Commentary Facebook, Twitter & Google

Recently the International Business Times asked me to provide commentary and analysis of Q3 2015 earnings reports for multiple digital and technology organizations. I find quarterly earnings calls to be incredibly insightful, especially towards the end of the calendar year as new product investment announcements are made. Below is my multi-article commentary about the future …

International Business Times, Alphabet & Google

I was recently asked by the International Business Times for my thoughts about Alphabet and Google’s Q3 Earnings and it’s potential impact on future advertising revenue. (IBT) Has Google finally made mobile work? Google is benefiting from consumer behavior shifts and accessibility to mobile and capitalizing by constantly refining their offerings tied to mobile search, …

Google and Twitter Alliance = Mobile Relevance

I was recently asked by Mobile Marketer to provide commentary about the recent Google and Twitter alliance that now integrates certain Twitter updates directly into Google mobile search results. (Mobile Marketer) What have been the implications of this program for marketers, especially auto dealers ad other retailers with similar consumer-buying experiences when a customer is in-store and receives a …

Is Today Mobileggedon? 5 Things To Know about Today’s Google Update

Today is the day Google is rolling out a major update to it’s mobile search algorithm. Some are proclaiming this “Mobileggedon” others the “Mobilepocolypse”. The reality is that this is a major update that will boost the ranking of mobile-friendly pages. There are five things to know about how this update may impact your brand. …

Google + Real-Time = Gifs???

I first saw the Google real-time display offering with their Nike partnership during the 2014 World Cup. The partnership featured the first instance of Google testing their real-time display delivery platform at scale with 8 different real-time activations displayed in 15 different countries recreating key moments through the lens of Nike’s Risk Everything campaign. Nike …

Google Blurring the Line of Native, Traditional & Social

There is a reason Google is trading over $1,000 a share and closed platforms such as Facebook & Twitter are at $55. Google owns 66% of search marketshare in the US, the #1 online video site with YouTube and Google claims 540 million monthly active Google+ users and 300 million monthly active “in-stream” users. Now …

Tom Edwards Funko Pop Adventures

This BlackFin360 page tracks the adventures and travels of my Funko Pop #Tompop. See where he goes next! You can follow the adventures here or via Instagram. Follow Tom @BlackFin360

SMU Temerlin Advertising Institute Interview

I recently had the privilege to be interviewed by the SMU Temerlin Advertising Institute team for the TAI blog. This is a repost of the interview discussing various topics tied to teaching, career advice, and how the advertising industry has shifted over the years. Professor Tom Edwards is teaching capstone course ADV 4399 Advertising Campaigns for …

Privacy

blackfin360.com Privacy Policy This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate …

Symposium 2017

I had the privilege to speak and host Epsilon Symposium 2017. With hundreds of clients in attendance, I was tasked with discussing the role of artificial intelligence across Epsilon and Conversant as well as tease examples of emerging technology that my team and I are working on. Here are the key highlights I discussed during …

C-Suite TV Discussion – Disruption, UX, The Future

This week I had the pleasure of joining the C-Suite TV team at their San Francisco event and was interviewed by Jeffrey Hayzlett. It was a fun discussion as he asked me about the shift from social media to social messaging, strategies to make the shift, voice based experiences, disruption, galactic cannibalism, trends and the …