Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon analyzes best practices and points of difference between Google Actions across the Google Assistant ecosystem as well as Amazon Alexa Voice Services. In this video, Tom compares and contrasts Amazon Alexa Skills with Google Actions and discusses feature differences, outlines best …
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This week I had the opportunity to attend the Google I/O conference in Mountain View, California. It was an incredibly compelling event as Google shifted their focus as a company from mobile first to AI first. This means that all products will be redefined and enhanced through various forms of AI. This includes the Google …
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Coming to you live from San Francisco and Google’s I/O conference. Here is a recap of some of the key highlights. From their shift from mobile first to AI first, the launch of Google Lens, computer vision as the next form of computing, and the digitally augmented future. Follow Tom Edwards @BlackFin360
Recently the International Business Times asked me to provide commentary and analysis of Q3 2015 earnings reports for multiple digital and technology organizations. I find quarterly earnings calls to be incredibly insightful, especially towards the end of the calendar year as new product investment announcements are made. Below is my multi-article commentary about the future …
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I was recently asked by the International Business Times for my thoughts about Alphabet and Google’s Q3 Earnings and it’s potential impact on future advertising revenue. (IBT) Has Google finally made mobile work? Google is benefiting from consumer behavior shifts and accessibility to mobile and capitalizing by constantly refining their offerings tied to mobile search, …
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I was recently asked by Mobile Marketer to provide commentary about the recent Google and Twitter alliance that now integrates certain Twitter updates directly into Google mobile search results. (Mobile Marketer) What have been the implications of this program for marketers, especially auto dealers ad other retailers with similar consumer-buying experiences when a customer is in-store and receives a …
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I was recently a guest blogger on the Google Geo Developers blog, outlining GameStop’s use of Google Maps APIs in building an immersive experience to promote the launch of The Witcher 3: Wild Hunt. Here is a repost of the content: If you’re going on a monster hunt, it’s a good idea to bring a …
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Today is the day Google is rolling out a major update to it’s mobile search algorithm. Some are proclaiming this “Mobileggedon” others the “Mobilepocolypse”. The reality is that this is a major update that will boost the ranking of mobile-friendly pages. There are five things to know about how this update may impact your brand. …
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Google just rolled out an update to search engine result pages by incorporating brand social profiles. Previously, social channels were organized as separate results. By streamlining the profiles under the master brand result makes connecting with consumers even easier. Most notably, the update also provides the most recent Google+ post tied to the brand. This …
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I first saw the Google real-time display offering with their Nike partnership during the 2014 World Cup. The partnership featured the first instance of Google testing their real-time display delivery platform at scale with 8 different real-time activations displayed in 15 different countries recreating key moments through the lens of Nike’s Risk Everything campaign. Nike …
Continue reading “Google + Real-Time = Gifs???”
There is a reason Google is trading over $1,000 a share and closed platforms such as Facebook & Twitter are at $55. Google owns 66% of search marketshare in the US, the #1 online video site with YouTube and Google claims 540 million monthly active Google+ users and 300 million monthly active “in-stream” users. Now …
Continue reading “Google Blurring the Line of Native, Traditional & Social”
Wearable technology, specifically head mounted displays have been a part of science fiction canon for a very long time. Fans of the 80’s anime series Dragon Ball were accustomed to seeing characters with their own version of “Google Glass” interfaces. This preexisting association can be both a positive and a negative when it comes to …
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This is a repost of my iMedia Connection Cover Story. With the combination of 40 million users in a little over 88 days and a 68% share of the search market, Google is positioned to fully maximize social engagement with Google+. The initial launch strategy was primarily consumer focused and any branded solutions were put …
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This morning my new article 10 Strategic Benefits of Google+ Brand Pages was the cover story for iMedia Connection. The article reviews Google+ from launch through the recent roll-out of Brand pages as well as 10 strategic benefits of using Google+ Brand pages both short & long term. Follow Tom Edwards @BlackFin360
At long last Google has finally launched Google+ brand pages. There has been a lot of speculation on what would be included and the potential benefits to brands. Now that they are finally here it will be interesting to see what is fact vs. fiction and more importantly how best to optimize the experience and …
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Today, Google rolled out new features for Google+. The update includes popular posts, visualization of share data, photo editing & Google Apps to name a few. Popular Posts – Similar to what Linkedin does with it’s Linkedin Today Top Headlines, “What’s Hot” is now a part of your stream. As you work through your stream, …
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For those of us that work closely with brands, the initial beta for Google+ was exciting but not quite fulfilling for brands. Granted it is a Beta and is not intended for brand or non-human entities at this time. The recent announcement of Pages or Entities for brands on the 2011 platform roadmap means it …
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This week saw the launch of Google+ which is Googles answer to Facebook. Google has definitely had setbacks when it comes to Social solutions. Google Wave anyone? So what do they decide to do this time around? Basically mirror Facebook. Comic via xkcd There is even a CSS overlay that now converts your Google+ experience …
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Sunday night April 22nd at 6 EDT, my previous interview with Jeffrey Hayzlett and C-Suite TV aired on the BizTV television network. Here is a recap of the discussion. I previously had the pleasure of joining the C-Suite TV team at their San Francisco event and was interviewed by Jeffrey Hayzlett. It was a fun …
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As the experiences for SXSW 2018 begin to kickoff, one of the first stops was at the Bose Augmented Reality Audio experience. The experience starts with a video outlining various use cases tied to voice based Augmented Reality. The trick here though is that there is not a visual aspect to the experience. It’s all …
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I recently had the privilege to be interviewed by the SMU Temerlin Advertising Institute team for the TAI blog. This is a repost of the interview discussing various topics tied to teaching, career advice, and how the advertising industry has shifted over the years. Professor Tom Edwards is teaching capstone course ADV 4399 Advertising Campaigns for …
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I had an opportunity to discuss the upcoming release of the iPhone 8 & X with AdExchanger. From machine learning to augmented reality, here is the full commentary. Is Apple becoming more data-driven with the growing focus on Siri and personalization? Machine Learning was one of the most prominent topics during the keynote event. Apple …
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I had the privilege to speak and host Epsilon Symposium 2017. With hundreds of clients in attendance, I was tasked with discussing the role of artificial intelligence across Epsilon and Conversant as well as tease examples of emerging technology that my team and I are working on. Here are the key highlights I discussed during …
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2017 has seen a rapid acceleration of technology trends. Of the 50+ trends observed from CES, MWC, SXSW, F8, Google I/O and more, here are the top 5 midyear trends that I am closely monitoring heading into 2018. 1) MOBILE FIRST TO AI FIRST For the past few years, Facebook, Google and other industry heavy weights …
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For the past 12 months, my Epsilon team and I have focused on multiple facets of artificial intelligence (AI) with data as the primary fuel that powers key insights. We have leveraged machine learning, natural language processing, predictive APIs, and neural networks to uncover consumer truths that previously would have taken weeks or months to …
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This week I had the pleasure of joining the C-Suite TV team at their San Francisco event and was interviewed by Jeffrey Hayzlett. It was a fun discussion as he asked me about the shift from social media to social messaging, strategies to make the shift, voice based experiences, disruption, galactic cannibalism, trends and the …
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On March 17th Facebook rolled out a simple update to Messenger just in time for March Madness. By simply using the basketball emoji in Messenger a user can play a simple swipe and shoot mini game directly within the Messenger app experience. This very simple integration could very well show the future for how brand …
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I was recently asked by Adweek to provide commentary about how Twitter’s increase to 10,000 characters can add value for brand marketers. “The biggest reason they are making the shift is not just for user behavior—to me, it is to increase the platform’s capabilities in search,” said Tom Edwards, chief digital officer of agency business …
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I was recently asked by Venture Beat to provide insight into 5 potential technologies that I would be excited to see at CES 2016. The 2016 Consumer Electronics Show kicks off in just a few weeks, and we marketers will get a glimpse of new technologies that will impact how we talk to our audiences. …
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