Innovation To Reality™

TOM EDWARDS – INNOVATION TO REALITY OVERVIEW TOM EDWARDS is focused on bringing Innovation to Reality™. As the founder of BlackFin360™, Tom is a futurist keynote speaker and technology evangelist for some of the world’s biggest brands. BlackFin360 serves as a thought leadership repository with over 600+ posts of original content via the BlackFin360 blog as well as a connection point for booking …

True Innovation = IKEA BookBook

This morning I received a note about a “seriously fresh” innovation from IKEA. It’s called the BookBook. Prepare to have your mind blown. Definitely take note of the color coding system, sharing and voice activated security. Get ready to experience the power of a bookbook. Follow Tom Edwards @BlackFin360

Tom Edwards Speaker Spotlight

Welcome to Tom Edwards keynote speaker spotlight page. Here you will find reviews and recaps of recent events. Book Tom for your next event today! Tom is a highly dynamic and engaging speaker who possesses a deep understanding of marketing, technology, and consumer behavior. He has a unique ability to tailor his presentations to different …

2020 CX Digital Summit

I recently had the opportunity to speak to an amazing Indian audience during the 2020 CX Digital Summit. I delivered an updated version of the Innovation To Reality Keynote focusing on CX and how consumer behavior drives engagement. The talk focused on the impact of Gen Z consumer behavior and their expectations tied to the …

2020 Telco Global Forum Recap

I recently had the opportunity to join an amazing lineup of speakers for the 2020 Telco Global Forum. It was a great event and I wanted to share a snippet of my Innovation to Reality discussion with Leo Clifford, the Telco Global Forum founder. Here is the full discussion. Follow Tom @BlackFin360 via Instagram, Twitter, YouTube, Twitch

Business Access Podcast Episode 15

I recently had the opportunity to join Thiago Desouza on his Business Access Podcast. We had an incredibly in-depth conversation across a variety of topics. From passions that have driven my career, technology, and marketing impact post-pandemic, gaming, GenZ, generational gaps, and the future of consumer experience. Timestamps and topics below. 1:25 – Tom Edwards …

Industry Experience

Tom Edwards is a Managing Director in the US Tech Consulting | Data and Analytics practice at EY. He has worked for start-ups, enterprise technology, data, innovation, and interactive marketing firms throughout his career, and he is a go-to resource for all facets of digital, marketing, innovation, product, and organizational design initiatives. Many of the …

BlackFin360 Podcasts & Interviews

Over the years, Tom Edwards of BlackFin360 has discussed the role of emerging technology and how it intersects with consumer behavior through many media outlets. Below is an aggregated list of previous discussions, interviews, panels and podcasts. Tom regularly provides thought leadership and industry commentary via business and advertising publications, live shows, and podcasts across …

Technology Evangelism

Tom was recently recognized as a top 50 most influential business leaders in tech. He was also recognized by Tech Titans, as an award-winning Technology Advocate. As a technology evangelist & influencer, Tom is adept at carrying a brand message forward. From highlighting products and services, to content creation during key industry events. Tom has worked with brands …

DFWIMA Headliner Keynote

I recently had the opportunity to provide the opening keynote for the Dallas Fort Worth Interactive Marketing Association discussing trends tied to evolving consumer experiences. This is the latest version of the InnovationToReality talk series covering all facets of consumer behavior and emerging technology. It was a fun and highly interactive keynote session! We discussed how Star …

2019 Tech Titans Technology Advocate Award

Last night my wife and I attended the 2019 Tech Titans Awards Gala. I was a finalist for the Technology Advocate award. This award recognizes a technology advocate/champion for their outstanding leadership in assisting, advancing or accelerating the performance of technology companies and/or the technology community. It was a really fun night. The Tech Titans …

In The News: Ad Age & Google Android OS

I recently provided commentary to Advertising Age discussing the recent shift in naming convention for Google’s operating system from dessert-themed names to a more traditional numbering system as well as commentary on the new Google Android branding. Tom Edwards, chief innovation officer at agency Epsilon, says that “although the dessert names and the subsequent tie-ins …

Innova-con Keynote

I recently had the opportunity to deliver the opening keynote at the U.S. Chamber of Commerce in Washington, DC during the Innova-con conference. I provided a tour of tomorrow and highlighted the coming waves of technology based on consumer behavior. The talk discussed disruption and adaptation with concepts, implications, and success strategies based on my …

19 Trends for 2019

As technology seamlessly integrates into our lives we will continue to move towards a time when our technology adapts to us vs. us inputting into the technology. 2019 will accelerate the convergence of experiences. The shift from desktop and mobile to voice, vision and touch fueled by intelligent systems will be a key focus for …

Path To Purchase Expo Keynote

I recently had the privilege to deliver the Evolution of Experience keynote during the Path To Purchase Expo. For this event, I tailored the Evolution of Experience, E^3 talk tied to  Empower, Exponential and Enhanced to focus on the camera as a platform, artificial intelligence, multi-modal, and the New 4 P’s of AI marketing and how the convergence of all of these will impact …

AI Today Podcast Interview

AI and cognitive technologies are enhancing many different industries and providing significant ROI for early adopters. However, AI is also providing benefit in improving our various experiences in life. In this podcast, Cognilytica analysts Kathleen Walch and Ronald Schmelzer interview Tom Edwards, Chief Digital & Innovation Officer at Epsilon Agency, who shares insights into how …

Tom Edwards Amazon Alexa Voice Summit Keynote & Interview

I recently had the privilege to deliver the Evolution of Experience keynote during the 2018 Amazon Alexa Voice Summit in Newark, NJ. For this event, I tailored the Evolution of Experience, E^3 talk tied to  Empower, Exponential and Enhanced to focus on the voice ecosystem,  the camera as a platform, multi-modal, and how artificial intelligence and the Pixar Theory is the key to understanding …

Tom Edwards Keynote Artificial Intelligence & the Future

I recently had the privilege to deliver the Evolution of Experience keynote during the Financial Brand Forum on May 8th, 2018. For this event, I tailored the Evolution of Experience, E^3 talk tied to  Empower, Exponential and Enhanced to focus on potential impact on the financial services industry and pending disruption based on the camera as a platform, artificial intelligence, multi-modal, and the New …

AMA Marketing Technology Virtual Keynote

I recently had the privilege to deliver the Evolution of Experience keynote as the opening session of the recent AMA Marketing Technology Virtual Conference. For this event, I tailored the Evolution of Experience, E^3 talk tied to  Empower, Exponential and Enhanced to focus on the camera as a platform, artificial intelligence, multi-modal, and the New 4 P’s of AI marketing. Here is the full …

Evanta CMO Summit Keynote

I recently had the privilege to deliver the Evolution of Experience keynote at the 2018 Evanta CMO Summit in Dallas, Texas. For this event, I tailored the Evolution of Experience, E^3 talk tied to  Empower, Exponential and Enhanced to focus on the camera as a platform, artificial intelligence, multi-modal, the New 4 P’s of AI marketing and new themes introduced by the Apple WWDC …

Tom Edwards TEDx Talk

Tom Edwards, futurist and Advertising Age marketing technology trailblazer outlines the evolution of experience at TEDx Oaklawn. Follow Tom Edwards @BlackFin360

Frito-Lay Boundless Marketing Summit Keynote

I recently had the privilege to deliver the Evolution of Experience keynote at the 2018 Frito-Lay Boundless Marketing Summit in Nashville, Tennessee. For this event, I tailored the Evolution of Experience, E^3 talk tied to  Empower, Exponential and Enhanced to focus on the camera as a platform, artificial intelligence, multi-modal and the New 4 P’s of AI marketing. Empower is looking at how accessibility to …

Financial Brand Forum Tom Edwards Keynote

I recently had the privilege to deliver the Evolution of Experience keynote at the 2018 Financial Brand Forum. For this event, I tailored the Evolution of Experience, E^3 talk tied to  Empower, Exponential and Enhanced to focus on Data, Artificial Intelligence, Multi-Modal and the New 4 P’s of AI marketing,  and much more. Empower is looking at how accessibility to mobile technology has led to …

GEN Z & The Camera As The Next Marketing Platform

Tom Edwards, Ad Age Marketing Technology Trailblazer, and Chief Digital & Innovation Officer, Agency @ Epsilon explores how Gen Z and their view of the camera will evolve marketing as a part of the Innovation to Reality™ content series. This video explores how Generation Z, the first mobile-first generation are evolving the role of the …

MarTech Conference Tom Edwards Keynote

I recently had the privilege to deliver the Evolution of Experience keynote at MarTech West 2018. For this event, I tailored the Evolution of Experience, E^3 talk tied to  Empower, Exponential and Enhance to focus on Gen Z & Computer Vision, The evolution of the camera from capture to communication and much more. Empower is looking at how accessibility to mobile technology …

Tom Edwards Keynote Speaker Overview

Tom is a highly dynamic and engaging speaker who possesses a deep understanding of marketing, technology, and consumer behavior. He has a unique ability to tailor his presentations to different industries and audiences, and delivers highly visual and thought-provoking journeys that leave a lasting impact. Tom’s ability to tailor his presentations to specific industries and …

REX Executive Roundtables IHRSA Keynote

I recently had the privilege to deliver the Evolution of Experience keynote for the REX Executive Roundtable group at the San Diego Zoo. This was a lead-up event to recent IHRSA 2018 conference. For this event, I tailored the Evolution of Experience, E^3 talk tied to  Empower, Exponential and Enhance to bring examples relevant for the evolution of experience in the fitness industry. Here …

Tom Edwards Marketing Speaker

As a speaker, Tom is dynamic, focused on future-proofing business while delivering results today. He has a deep understanding of marketing, technology, and consumer behavior that translates to all audiences. Tom can tailor a keynote by industry and deliver a highly visual and thought-provoking journey. Tom regularly speaks on the convergence of culture and technology …

SXSW 2018 Video Recap

Epsilon Agency’s Tom Edwards, Chief Digital & Innovation Officer, Ian Beacraft, Group Director, VP Digital Strategy and Steve Harries, VP, UX & Innovation share key takeaways from SXSW including why it was all about the immersive experiences. Follow Tom @BlackFin360

Tom Edwards Speaker Bio

Tom is a highly dynamic and engaging speaker who possesses a deep understanding of marketing, technology, and consumer behavior. He has a unique ability to tailor his presentations to different industries and audiences, and delivers highly visual and thought-provoking journeys that leave a lasting impact. Over the years, Tom has delivered hundreds of marketing and …

MarTechSeries Interview

I was recently interviewed by MarTechSeries in advance of my speaking engagement for MarTech West on April 24th in San Jose, California. The full interview covers topics such as my role with Epsilon, advice for B2B marketers dealing with evolving technology, start-ups I am working with, how to prepare for the impact of AI, apps …

Webinar: Using AI to Conquest New Markets

Today’s marketers have access to an incredible volume of consumer information, but most are simply not equipped to make sense of it all. With artificial intelligence (AI) and machine learning, we can quickly sift through all this varied, scattered input and identify invaluable, consistent consumer trends and actionable insights, something that would nearly impossible to …