BlackFin360 – Innovation To Reality
Tom Edwards is a professional futurist and keynote marketing technology speaker covering data, digital, artificial intelligence, marketing technology and emerging media trends
Recently, I was asked by the iMedia team to discuss my approach to employee retention. My management style is built around the philosophy of empowerment for my staff. I look for critical thinkers who have the desire to constantly learn and are looking to develop their industry point of view. Here is the full video …
I was recently asked for my thoughts about a number of the recent Apple Event announcements. From Apple’s original content strategy, monetization, advertising and more. Here is the published article. Here was my full commentary on the topic: (Ad Exchanger) Is what Apple planning a Netflix killer? (TOM) Apple wants to be the Sherpa and …
Recently, I was awarded the 2019 OnCon Icon Marketing Trailblazer & Marketing Contributor awards. Post-event, I was interviewed by the OnCon team and we discussed a number of topics such as what it meant to win the awards, what put the nominations over the top and recommendations for 2020. The full interview can be read …
I recently had the privilege to deliver the Evolution of Experience keynote during the 2018 Amazon Alexa Voice Summit in Newark, NJ. For this event, I tailored the Evolution of Experience, E^3 talk tied to Empower, Exponential and Enhanced to focus on the voice ecosystem, the camera as a platform, multi-modal, and how artificial intelligence and the Pixar Theory is the key to understanding …
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Sunday night April 22nd at 6 EDT, my previous interview with Jeffrey Hayzlett and C-Suite TV aired on the BizTV television network. Here is a recap of the discussion. I previously had the pleasure of joining the C-Suite TV team at their San Francisco event and was interviewed by Jeffrey Hayzlett. It was a fun …
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Tom Edwards, futurist and Ad Age Marketing Technology Trailblazer explores the merging of artificial intelligence and robotics as a part of the Innovation to Reality™ content series. This video discusses the topics of Defining robotic intelligence Emotive robotics as a key to connection with humans Where robots powered by AI will have the greatest impact …
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This week I had the pleasure of joining the C-Suite TV team at their San Francisco event and was interviewed by Jeffrey Hayzlett. It was a fun discussion as he asked me about the shift from social media to social messaging, strategies to make the shift, voice based experiences, disruption, galactic cannibalism, trends and the …
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I had the pleasure of speaking during today’s Brand Activation Summit in NYC. I joined an esteemed panel that was comprised of a CEO, CMO and I (CDO) to discuss thriving in the age of digital disruption. My topics ranged from the role of the Chief Digital Officer to vertical specific discussions tied to the …
I recently had an opportunity to speak at Digital Hollywood and discussed viral and social media experiences in entertainment, media and advertising creativity. It was a great discussion and the panel touched on topics from social media, smart data usage, social creativity and monetization. Below is a recap of my key discussion points and additional commentary: …
TA Expert Interview Series featuring Tom Edwards of The Marketing Arm Tom Edwards, the Executive Vice President of Strategy and Innovation here at The Marketing Arm, was recently invited to be a guest on the TechnologyAdvice Expert Interview Series to share his insight on the digital marketing landscape. The series, which is hosted by TechnologyAdvice’s …
This is the second of three posts taken from my recent interviews with iMedia. This post & video discuss integrating celebrity talent and online influencers. Millennials love online celebrities, and with the ascendance of the Pluralist generation the importance of integrating influencers will only continue. Both of these groups live and breathe online, and agencies …
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The 60’s were known as the creative age in terms of advertising. Since the mid 90’s we are now in the digital age and it shows no signs of slowing down. Working in digital over the past decade means the one constant has been change. Technologies advance, new tactics are defined, the next shiny object …
Tom Edwards is a visionary leader who has made significant contributions to the tech consulting industry. As the founder of the thought leadership platform BlackFin360™ and a Managing Director in the data and analytics service line at EY, Tom has established himself as a leading voice across industries. Tom is a futurist keynote speaker and …
It seems that for the past 10+ years all roads have pointed in this direction. I have been involved with agencies since the onset of my interactive career. From my initial entry during the original dot com boom with Fullmoon Interactive (full service interactive agency) to then moving on to become a co-founder of Smooth Fusion. SF provided …
I recently attended the OMMA Global marketing conference in Hollywood, California. Some of the top talent from the marketing industry was there recently to discuss the current state of online marketing, media and advertising. The Event featured a number of session tracks that each followed a specific category (e.g. media, advertising, etc..) as well as …