Digital Hollywood 2015

I recently had an opportunity to speak at Digital Hollywood and discussed viral and social media experiences in entertainment, media and advertising creativity. It was a great discussion and the panel touched on topics from social media, smart data usage, social creativity and monetization. Below is a recap of my key discussion points and additional commentary: …

Instagram Strategy and the Path to Purchase

From a strategy perspective, Instagram is one of the more misunderstood social platforms when it comes to outlining it’s role and business impact along the path to purchase. Below is a breakdown of three Instagram use cases that outline various levers that can influence user behavior that can ultimately lead to awareness, advocacy and offline …

Tom Edwards Speaker Bio

As a speaker, Tom is dynamic, focused on future-proofing business while delivering results today. He has a deep understanding of marketing, technology, and consumer behavior that translates to all audiences. Tom can tailor a keynote by industry and deliver a highly visual and thought-provoking journey. Tom regularly speaks on the convergence of culture and technology …

Speaking Engagements

As a speaker, Tom is dynamic, focused on future-proofing business while delivering results today. He has a deep understanding of marketing, technology, and consumer behavior that translates to all audiences. Tom regularly speaks on the convergence of culture and technology through the lens of fun and relatable pop culture moments (Star Wars, Fortnite, The Matrix) …