About

Tom “The BlackFin” Edwards is a futurist keynote speaker and strategy/innovation consultant through BlackFin360™.

Keynote Speaker Overview

Tom is a dynamic speaker focused on future-proofing business while delivering results today. He has a deep understanding of AI, digital marketing, commerce & technical detail but translates to all audiences. Tom speaks regularly on the convergence of technology and consumer behavior via artificial intelligence and its impact on industries such as retail, automotive, cpg, financial services, public sector and more through his platform Innovation to Reality™.

Throughout 2019 Tom has been recognized via multiple industry awards. Named Professional of the Year in marketing & emerging technology by Strathmore Worldwide, Tech Titan Technology Advocate award winner, OnCon icon marketing trailblazer and marketing contributor award winner for thought leadership. Tom was recently named a Marketing Technology Trailblazer by Advertising Age.

A full list of awards, nominations, and recommendations are available via the awards & recommendations page.

Many of the top brands in the world have recognized Tom as a go-to expert. Apple calls Tom “bold and fearless”, Nintendo states “Tom has a level of expertise I’ve rarely seen in my career, Hulu called Tom “a leader in the digital realm”, Southwest Airlines states Tom “Is a forward thinker who pushes the convention”, c-Suite states Tom “Is insightful in what leaders need to know so they stay ahead of the competition”.

Highlights from Brand Engagements

Tom recently served as the Chief Digital & Innovation Officer for Epsilon’s agency business leading various functions including strategy and insights, AI practice, data scientists, creative technology, retail/shopper practice, media, consulting, analytics, product development and innovation teams both domestic and international.

Prior to Epsilon, Tom was the Executive Vice President, Strategy and Innovation for Omnicom’s The Marketing Arm and Senior Vice President, Digital and Emerging Technology for Red Urban, part of DDB Worldwide. He previously served as Chief Marketing Officer for cloud-based social solution provider INgage networks.

Tom serves as a formal advisor and board member for multiple technology start-ups. He has spent 15 years as an adjunct faculty member at various universities most recently with SMU in Dallas, Texas.

Tom lives with his wife Cherlyn and their three children Gavin, Audrey and Grant as well as their Maltipoo Daisy in Frisco, Texas. Tom often jokes his office is “wherever American Airlines flies.”


95 + RECOMMENDATIONS AVAILABLE VIA LINKEDIN

To view recommendations from brands such as Twitter, GameStop, Microsoft, Hasbro, Dell, American Airlines, MSNBC & Electronic Arts. Please visit Tom’s Linkedin Profile.


INDUSTRY COMMENTARY

Tom regularly provides thought leadership and industry commentary via business and advertising publications across multiple topics including trends, artificial intelligence, data, innovation, personal branding, leadership, IoT, future of retail, augmented and virtual reality, emerging technology and much more driving millions of views.


RECENT CONFERENCES

Tom speaks regularly as a futurist on topics of data design, artificial intelligence, and the evolution of consumer experience. His current speaking platform is the new E^3 Innovation To Reality™ series.  E^3 maps the evolution of experience from the mobile device, the rise of artificial intelligence and enhanced reality through immersive computing that connects physical and digital.


BRAND & CORPORATE PRESENTATIONS

Tom has delivered data-centric marketing technology and futurist presentations to some of the worlds largest brands to assist them in future-proofing their products and services.


CAREER EXPERIENCE

Epsilon | Chief Digital & Innovation Officer
[July 2015 – Current]

OVERVIEW – Epsilon is a global leader in data, marketing, and technology enablement. Tom serves as the Chief Digital / Innovation Officer. This role had oversight of all facets of the business outside of creative and account leadership and had departmental P&L responsibility.

TEAM OVERSIGHT & RESPONSIBILITY –  Domestic & International teams.

·       Strategy & Insights·       AI Practice·       Data Scientists
·       Partner/Channel·       Creative Technology·       Innovation
·       Digital Consulting·       Research·       Technology Practice
·       Product Development·       Media Planning·       Shopper Strategy
·       Industry Evangelism·       Analytics·       Technology Integration
·       eCommerce·       CRM·       Marketing Automation

AWARDS – Multiple Industry & Individual Awards

·       2019 Strathmore WW Professional of the Year for Marketing and Emerging
Technology
·       2019 OnCon Icon Marketing Award Winner – Marketing Trailblazer
·       2019 OnCon Icon Marketing Award Winner – Marketing Contributor
·       2019 Tech Titan Awards – Technology Advocate Award Winner
·       2019 Top 50 Global Marketer Award – Announced in January 2020 – Confirmed
·       2019 Path to Purchase Institute – Institute Faculty Recognition
·       2017 Advertising Age Marketing Technology Trailblazer

INDUSTRIES SERVICED – Cross Holding Company Subject Matter Expert

·       CPG·       Retail·       Financial Services
·       High Tech·       Food & Beverage·       Pharma
·       Insurance·       Automotive·       Health Care

KEY HIGHLIGHT – In 2015 launched an artificial intelligence practice that fundamentally transformed the organization. This led to democratized access to data for strategic purposes that will impact the entire organization for years to come.


The Marketing Arm | EVP, Digital & Innovation
[December 2011 – July 2015]

OVERVIEW – The Marketing Arm is the largest entity in Omnicom’s Diversified Agency Services Division (DAS). TMA is a full-service B2C agency that specializes in consumer promotions. This role had oversight of the centralized agency resources that serviced all accounts with horizontally distributed staff, product development for two successfully launched proprietary products and served as group director of strategy teams across the United States. Departmental P&L responsibilities. Also served as a subject matter expert for cross-agency holding company-led initiatives.

TEAM OVERSIGHT & RESPONSIBILITY – Domestically distributed teams

·       Digital Strategy·       Social Strategy·       Creative
·       CRM Strategy·       Product Development·       Innovation
·       Analytics·       Media Strategy·       Technology Integration

AWARDS – Individual and Organizational Awards

·       2015 – Nominated by iMedia to Forbes as a top 10 Marketing Technologist
·       2014 – iMedia Agency Marketer of the Year Finalist
·       2014 – ATS Mobile – Top 20 Leader in Mobile Marketing
·       2014 – YMCA Father of the Year – Frisco, Texas
·       2011 – 2015 Agency Awards – Cannes Lions, Clio, One Show, Omma, Adweek, Webby, Reggie Awards, Addy Award, Pro Awards

INDUSTRIES SERVICED – Cross Holding Company Subject Matter Expert

·       CPG·       Retail·       Financial Services
·       High Tech·       Food & Beverage·       Pharma
·       Insurance·       Telecommunications·       Energy
·       Healthcare·       Travel·       Automotive

KEY HIGHLIGHT – Led the merger and acquisition integration of social strategy agency Fanscape into The Marketing Arm. Strategic oversight exceeded revenue goals which led to a successful earn-out for the founders. Campaigns won major industry awards and drove client results.


Red Urban | SVP, Digital & Emerging Technology
[February 2010 – December 2011]

OVERVIEW – Red Urban is a progressive Omnicom owned digital agency providing captivating digital solutions from conception through execution. Red Urban is aligned with DDB. This role was responsible for building and executing all facets of digital and emerging technology strategy. This included departmental P&L responsibilities. Also served as a subject matter expert for cross-agency holding company-led initiatives.

TEAM OVERSIGHT & RESPONSIBILITY

·       Digital Strategy·       Social Strategy·       Technology
·       Marketing Technology·       Emerging Technology·       Innovation
·       Retail Strategy·       Analytics·       Technology Integration

INDUSTRIES SERVICED – Cross Holding Company Subject Matter Expert

·       CPG·       Retail·       Gaming
·       High Tech·       Food & Beverage·       Automotive

KEY HIGHLIGHT – Responsible for building the marketing technology practice for the Component group including the creation of the Red Urban Digital Value Index. The Digital Value Index was a proprietary intelligence tool designed to enhance strategic consulting initiatives and allowed clients to quickly understand various aspects of competitive positioning to allow for an agile response strategy.


INgage Networks | Chief Marketing Officer [April 2009 – February 2010]

OVERVIEW – INgage Networks f/k/a Neighborhood America is a social media SaaS provider focused on comprehensive engagement solutions. This role included full P&L oversight and responsibility for all aspects of sales and marketing for domestic and international markets.

TEAM OVERSIGHT & RESPONSIBILITY

·       Marketing·       PR·       Sales
·       Channel Strategy·       Consulting·       Product Marketing
·       Strategy·       Technology Integration·       Creative

INDUSTRIES SERVICED – Multiple Industries Serviced

·       Public Sector·       Financial Services·       CPG

KEY HIGHLIGHT – Marketing efforts led to growth during an economic downturn. Efforts opened new market segments while gaining significant traction with industry analysts and capturing market share from competitors. Analyst outreach program led to inclusion in many industry reports including the first reference in Gartner’s Magic Quadrant. Developed a comprehensive joint GTM strategy for international expansion in partnership with Microsoft.


Telligent | VP, Consulting & Marketing |  [December 2005 – March 2009]

OVERVIEW – Telligent is a recognized leader in the enterprise social collaboration space. Offerings included social software and analytics. This role included full P&L oversight and responsibility for all aspects of sales and marketing for domestic and international markets. Also served as the lead consultant for technology integration.

TEAM OVERSIGHT & RESPONSIBILITY

·       Sales·       Marketing & PR·       Managed Services
·       Technology Integration·       Consulting·       Product Marketing
·       Channel Strategy·       Strategy·       Advertising Sales

INDUSTRIES SERVICED – Multiple Industries Serviced

·       High Tech·       Gaming·       CPG
·       Automotive·       Healthcare·       Chemical

KEY HIGHLIGHT – Joined Telligent as employee number 20. During my tenure revenue grew 7x with a 600% increase in revenue. Results led to a $20 million-dollar investment from Intel Capital. Launched the first-ever instance of video game user-created clips that were then ported to the web via Telligent software in partnership with Electronic Arts. Led comprehensive channel strategy in partnership with Microsoft to deploy Telligent solutions via Microsoft field sales teams.


Smooth Fusion | Co-Founder/VP, Marketing Technology [April 2001 – December 2005]

OVERVIEW – Co-founder and partner in the creation of Smooth Fusion, Inc. Smooth Fusion specializes in web/mobile/social application development in support of agency holding companies and client initiatives. This role included departmental P&L oversight.

TEAM OVERSIGHT & RESPONSIBILITY

·       Strategy·       eCommerce·       Channel Strategy
·       Account Leadership·       Consulting·       Technology Integration

INDUSTRIES SERVICED – Cross Holding Company Subject Matter Expert

·       High Tech·       Retail·       CPG

KEY HIGHLIGHT – Co-founder of Smooth Fusion. Led efforts for Microsoft preferred vendor status allowing growth from four employees to 90+. The company is still in business today celebrating 18 years of business.


Fullmoon Interactive | Director Professional Services/Managing Director  [June 2000 – April 2001]

OVERVIEW – Fullmoon Interactive was a full-service interactive agency and part of the eMarketplace network of internet properties. I led the technology and professional services practice. This role included departmental P&L oversight. Once named Managing Director, I had full P&L oversight.

TEAM OVERSIGHT & RESPONSIBILITY

·       Technology·       Project Management·       Consulting
·       Technology Integration·       Marketing Technology·       QA

INDUSTRIES SERVICED – Cross Holding Company Subject Matter Expert

·       High Tech·       CPG·       Financial Services

KEY HIGHLIGHT – Implemented organizational processes that led to efficiency gains that significantly increased profitability.


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