Strategic Consulting

BlackFin360™ specializes in providing strategic consulting support for organizations of all sizes. From Fortune 500 to start-ups, by tapping into Tom Edwards, and BlackFin360, you will receive expertise from an award-winning strategist.

Tom has worked for start-ups, enterprise technology, data, innovation, and interactive marketing firms throughout his career, and he is a go-to resource for all facets of digital, marketing, innovation, product, and organizational design initiatives.

Tom’s goal is to leverage experience from previous initiatives & engagements combined with the latest trends to create buzz, drive awareness, and create captivating programs that span early adoption through to mass mindshare.

With a proven methodology and combination of resources to maximize growth through data, AI, and enhanced experiences, let me work with you to define your next go-to-market strategy.

BlackFin360™ strategic engagements provide analysis & recommendations for:

DIGITAL STRATEGY (15+ years across industries. Both domestic and international)

  • On-Demand Digital Subject Matter Expert
  • Data Integration Support
  • Data Insights via Machine Learning
  • Digital Strategy
  • Digital Transformation
  • Digital Media Planning
  • Consumer Decision Journey Mapping
  • Commerce Strategy
  • Converged Media Strategy
  • Content Strategy
  • Engagement strategy
  • Digital Shopper Marketing
  • Digital Retail Enablement
  • Advocacy & Influencer Strategy
  • User-Generated Content Strategy

MARKETING STRATEGY

  • Brand Planning
  • Primary and Secondary Research
  • Audience Segmentation via AI
  • Go-To-Market Support
  • Strategic Partnerships
  • Media Planning and Strategy
  • CRM Strategy
  • KPI/Measurement Plans
  • Pitch & Big Idea Support

INNOVATION & CREATIVE TECHNOLOGY CONSULTING

  • On-Demand Innovation Subject Matter Expert
  • Multi-modal Interface
  • Design Thinking
  • Product Design & Use Case Development
  • Technology Trends
  • Innovation Strategy
  • Creative Technology
  • Emerging Media Integration
  • Innovation Workshops

ORGANIZATIONAL DESIGN & MANAGEMENT SUPPORT

  • CXO On-Demand (CMO, CIO, CTO)
  • Departmental integration of Artificial Intelligence Use Cases
  • Digital Transformation

Ready to engage Tom Edwards & BlackFin360? Contact Here