Tom Edwards is a Managing Director in the US Tech Consulting | Data and Analytics practice at EY.
He has worked for start-ups, enterprise technology, data, innovation, and interactive marketing firms throughout his career, and he is a go-to resource for all facets of digital, marketing, innovation, product, and organizational design initiatives.
Many of the top brands in the world have recognized Tom as a go-to expert. Apple calls Tom “bold and fearless”, Nintendo states “Tom has a level of expertise I’ve rarely seen in my career, Hulu called Tom “a leader in the digital realm”, Southwest Airlines states Tom “Is a forward thinker who pushes the convention”, c-Suite states Tom “Is insightful in what leaders need to know so they stay ahead of the competition”.
INDUSTRY LEADER
Tom was recently recognized as the 2022 Dallas Fort Worth Interactive Marketing Associations Marketer of the Year. He is a 2x Winner of the OnCon Top 10 Global Marketer award (2022 & 2021). Tom just received the Marketing 2.0 Outstanding Leadership Award (2022) and Tom was recently named as a 10 most inspiring tech leaders to watch (2022) and a top 50 most influential business leader in technology (2021). Tom was recognized as the 2x Professional of the Year in Marketing & Emerging Technology by Strathmore Worldwide (2020 & 2019), The CX Summit Digital Marketing Professional of the Year (2020), Tech Titan Technology Advocate award winner (2019), OnCon Marketing Trailblazer Award Winner (2019) and OnCon Marketing Contributor for thought leadership award winner (2019), and Tom was named a Marketing Technology Trailblazer by Advertising Age. (2017).
A full list of awards, nominations, and recommendations are available via the awards & recommendations page.
EXPERIENCE
Tom currently serves as a Managing Director | Tech Consulting | Customer & Growth Data & Analytics at EY. Tom recently served as the Chief Digital & Data Officer at Omnicom Health Group. He also served as the Chief Digital & Innovation Officer for Epsilon’s agency business leading various functions including strategy and insights, AI practice, data scientists, creative technology, omnichannel practice, media, consulting, analytics, product development and innovation teams both domestic and international.
Prior to Epsilon, Tom was the Executive Vice President, Strategy and Innovation for Omnicom’s The Marketing Arm and Senior Vice President, Digital and Emerging Technology for Red Urban, part of DDB Worldwide. He previously served as Chief Marketing Officer for cloud-based social solution provider INgage networks.
DIGITAL | DATA | AI | STRATEGY (20+ years across industries. Both domestic and international)
| On-Demand Digital, Data & AI Subject Matter Expert |
| Data Integration |
| Data Insights via Machine Learning |
| Generative AI |
| Digital Transformation |
| Digital Media Planning |
| Consumer Decision Journey Mapping |
| Commerce Strategy |
| Converged Media Strategy |
| Content Strategy |
| Engagement Strategy |
| Omnichannel Marketing |
| Digital Enablement |
| Advocacy & Influencer Strategy |
| User-Generated Content Strategy |
MARKETING STRATEGY
| Brand Planning |
| Primary & Secondary Research |
| Audience Segmentation via AI |
| Go-To-Market Support |
| Strategic Partnerships |
| Media Planning & Strategy |
| General Gaming Strategy |
| Esports Sponsorship & Integration |
| Partnership Marketing |
| CRM Strategy |
| KPI/Measurement Plans |
| Pitch & Big Idea Support |
INNOVATION & CREATIVE TECHNOLOGY CONSULTING
| On-Demand Innovation Subject Matter Expert |
| Multi-modal Interface Experiences |
| Design Thinking |
| Product Design & Use Case Development |
| Technology Trends |
| Innovation Strategy |
| Creative Technology |
| Emerging Media Integration |
| Innovation Workshops |
ORGANIZATIONAL DESIGN & MANAGEMENT SUPPORT
| CXO On-Demand (CMO, CIO, CTO) |
| Departmental Integration of Artificial Intelligence Use Cases |
| Digital Transformation |
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