Strategic Consulting

BlackFin360™ specializes in providing strategic consulting support for organizations of all sizes. From Fortune 500 to start-ups, by engaging Tom Edwards, and BlackFin360, you will receive expertise from an award-winning strategist.

Tom has worked for start-ups, enterprise technology, data, innovation, and interactive marketing firms throughout his career, and he is a go-to resource for all facets of digital, marketing, innovation, product, and organizational design initiatives.

Many of the top brands in the world have recognized Tom as a go-to expert. Apple calls Tom “bold and fearless”, Nintendo states “Tom has a level of expertise I’ve rarely seen in my career, Hulu called Tom “a leader in the digital realm”, Southwest Airlines states Tom “Is a forward thinker who pushes the convention”, c-Suite states Tom “Is insightful in what leaders need to know so they stay ahead of the competition”.

To kick off 2020, Tom was recognized as an OnCon Icon Top 50 Marketer and named the 2020 Professional of the Year for the second year in a row for the category of marketing and emerging technology. Throughout 2019 Tom was recognized via multiple industry awards. Named Professional of the Year in marketing and emerging technology by Strathmore Worldwide, Tech Titan Technology Advocate award winner, OnCon icon marketing trailblazer, and marketing contributor award winner for thought leadership. Tom was recently named a Marketing Technology Trailblazer by Advertising Age.

A full list of awards, nominations, and recommendations are available via the awards & recommendations page.

Tom recently served as the Chief Digital & Innovation Officer for Epsilon’s agency business leading various functions including strategy and insights, AI practice, data scientists, creative technology, retail/shopper practice, media, consulting, analytics, product development and innovation teams both domestic and international.

Prior to Epsilon, Tom was the Executive Vice President, Strategy and Innovation for Omnicom’s The Marketing Arm and Senior Vice President, Digital and Emerging Technology for Red Urban, part of DDB Worldwide. He previously served as Chief Marketing Officer for cloud-based social solution provider INgage networks.

BlackFin360™ strategic engagements provide analysis & recommendations for:

DIGITAL STRATEGY (20+ years across industries. Both domestic and international)

On-Demand Digital Subject Matter Expert
Data Integration Support
Data Insights via Machine Learning
Digital Strategy
Digital Transformation
Digital Media Planning
Consumer Decision Journey Mapping
Commerce Strategy
Converged Media Strategy
Content Strategy
Engagement Strategy
Digital Shopper Marketing
Digital Retail Enablement
Advocacy & Influencer Strategy
User-Generated Content Strategy

MARKETING STRATEGY

Brand Planning
Primary & Secondary Research
Audience Segmentation via AI
Go-To-Market Support
Strategic Partnerships
Media Planning & Strategy
General Gaming Strategy
Esports Sponsorship & Integration
Partnership Marketing
CRM Strategy
KPI/Measurement Plans
Pitch & Big Idea Support

INNOVATION & CREATIVE TECHNOLOGY CONSULTING

On-Demand Innovation Subject Matter Expert
Multi-modal Interface Experiences
Design Thinking
Product Design & Use Case Development
Technology Trends
Innovation Strategy
Creative Technology
Emerging Media Integration
Innovation Workshops

ORGANIZATIONAL DESIGN & MANAGEMENT SUPPORT

CXO On-Demand (CMO, CIO, CTO)
Departmental Integration of Artificial Intelligence Use Cases
Digital Transformation

Ready to engage Tom Edwards & BlackFin360? Contact Here