E^3 Evolution of Experience – Empower

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon highlights the first pillar of the E^3 framework, Empower in Video 2 of 4 in the Innovation to Reality™ content series.

This series will highlight the evolution of Experience through the E^3 framework of Empower, Enhance, and Environment.

The E^3 framework and subsequent examples build a vision towards the future highlighting the exponential acceleration of experience through the merging of intelligent systems and technology that empowers.

Video 1 of the E^3 evolution of experience provided an overview of the E^3 framework and the evolution of experience from the 80’s into the 2020’s.

This video highlights everything from non-linear video, social messaging, conversational commerce, camera as a platform, co-viewing and more, this video dives into technology that empowers consumers.

I presented the full E^3 presentation as a keynote at Mobile World Congress Americas event in September 2017. This content will also be featured at future events.

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Apple iPhone X & The Evolution of Experience

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon analyzes today’s Apple iPhone X event through the lens of the E^3 framework of Empower, Enhance, and Environment.

This framework and subsequent examples build a vision towards the future highlighting the exponential acceleration of experience through the merging of intelligent systems and technology that empowers.

Today, Apple unveiled the iPhone X which highlights how hardware is pushing the evolution of experience forward. In this video, I discuss the front camera as a platform, the rise of animojis and how AR Kit empowers consumers, brands, and developers.

Next, I discuss the first GPU’s embedded in an Apple device and how artificial intelligence plays a role in the delivery of experiences through both machine learning and deep learning.

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E^3 Evolution of Experience – Introduction

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon presents the introduction (Video 1 of 4) of the Innovation to Reality™ content series. This series will highlight the evolution of Experience through the E^3 framework of Empower, Enhance, and Environment.

This framework and subsequent examples build a vision towards the future highlighting the exponential acceleration of experience through the merging of technology that empowers, intelligent systems that enhance and the shift towards contextual environments and synthetic reality.

I will present the full E^3 presentation as a keynote at the upcoming Mobile World Congress Americas event in September 2017 as well as future events.

Screenshot 2017-09-04 22.16.02Follow Tom Edwards @BlackFin360

 

Google Assistant Actions & Amazon Alexa Best Practices

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon analyzes best practices and points of difference between Google Actions across the Google Assistant ecosystem as well as Amazon Alexa Voice Services.

In this video, Tom compares and contrasts Amazon Alexa Skills with Google Actions and discusses feature differences, outlines best practices associated with deploying skills and actions as well as key points to consider before submitting for final approvals.

Tom also discusses driving skill and action discovery as well as strategic thoughts tied to going beyond tactical utility towards full ecosystem considerations.

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YouTube Messenger Launch Analysis

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon analyzes the worldwide launch of YouTube messaging as well as previews the path to immersive co-viewing.

Today, YouTube launched in-app conversational video sharing functionality that essentially enables conversational threads or messaging within the native YouTube app experience.

In this video, Tom analyzes the new features that are available as well as discusses topics such as the shift towards social messaging, the role of YouTube’s Uptime application and a preview towards the world of immersive co-viewing with YouTube in virtual reality.

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Epsilon Agency & TripleClix eSports eBook

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon previews an eSports eBook collaboration between Epsilon Agency & TripleClix.

eSports is “athletics of the mind” and it’s popularity is skyrocketing past traditional sports leagues. It’s a way for younger millennials & gen Z to compete and to create and share experiences and it’s shifting entertainment and lifestyle behaviors dramatically.

This eBook provides insight into 5 use cases for brand marketers to build an eSports strategy beyond simple sponsorship. We also highlight Epsilon Agency’s proprietary data assets that map psychographic insights through machine learning tied to various segments of gamers to uncover key personality markers.

We  preview how this information can highlight lifestyle and affinity connections with gaming audiences for brand marketers through an eSports brand index that allows for seamless connections between brands and gamers with eSports playing a key role in binding the two.

Download the eBook here.

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Amazon Spark Analysis

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon analyzes the launch of Amazon Spark and discusses the potential connection to conversational commerce through messaging.

The video starts with an overview of the newly launched Amazon Spark, which is a mashup of discovery and inspiration features of Pinterest, combined with the UX style of Instagram for iOS users built on a foundation of a shoppable personalized feed.

The discussion shifts to unstructured social data & Amazon’s relevancy algorithms, the role of image recognition and the power of visual discovery as a foundation for additional data exhaust and progressive profiling.

Next, the analysis reviews the role of social in Spark and the evolution of reviews. From UGC, influencers, and social currency to a theory tied to rumors of conversational commerce through a potential messaging platform. Spark could be Amazon’s answer to a scalable campaign platform driven by WOM.

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AI and Computer Vision Key Trend for 2018

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon discusses how computer vision, powered by artificial intelligence will be the key trend to watch in 2018.

I recently provided commentary to CMO.com discussing 7 digital trends that will change business forever. My contribution to the piece was tied to  the potential impact of computer vision powered experiences and this led me to create this video.

It starts with an analysis of all facets of computer vision and how it will impact consumer experience, it’s role within multimodal computing, how machine learning is accelerating our ability to categorize visual information and I discuss the shift from mobile first to AI first.

The video then investigates computer vision’s implications and opportunities for marketers through image and object recognition, the camera as a platform, contextual environments and redefining personalized advertising, the alignment of virtual assistants and computer vision and computer vision’s role in the mass adoption of augmented reality.

The video ends with a discussion and research findings tied to the potential impact of computer vision driven experiences and what it means for Gen Z while also exploring the rapidly developing computer vision ecosystem.

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Find “BlackFin360” via Alexa

BlackFin360 on Amazon Alexa

I received great news this morning that the BlackFin360 Alexa Skill passed certification and was published to the skill store.

Now you can access key insights and information via Alexa by enabling the BlackFin360 skill. Simply search “BlackFin360” on the amazon home page or enable via the Amazon Skills Store here.

Screenshot 2017-07-13 10.37.06

Some of the key intents of the skill are as follows:

In the coming weeks I will be adding an RSS feed of the blog content and evaluating YouTube playlists and the Echo Show. I would appreciate if you could enable and rate the skill. Thanks in advance.

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Scaling Voice Plus Visual Experiences

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon discusses the rapid evolution of voice based experiences towards voice plus visual paired experiences and how to scale beyond current hardware such as the Amazon Echo Show.

Understanding to develop for voice first, mapping experiences that take advantage of the existing footprint of devices such as the Echo & Dot through responsive web paired experiences is key to scaling voice plus visual.

In this video you will also see a live demo of a first of it’s kind voice plus visual browser supported prototype built by my innovation team.

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Tom TheBlackFin Edwards & BlackFin360 are your one stop shop for digital and emerging media trends to bring innovation to reality