Game On!

One of the great things about Telligent is that we work hard, but we also play hard. At any given time you will either see a heated game of ping pong, scooter races, WoW card games, (I call it adult pokemon others call it geek poker) numerous circular objects making there way towards someone’s head, nerf guns of various shapes and sizes or the all out competition of direct gaming, I am talking head to head, no holds barred Xbox 360 and PC gaming at it’s best. The game of choice for us Xbox guys is NHL 2K7, why? it is fast paced, takes about 15 mins for a game, and you can absolutely school your buddy when they go for the big hit. Scott D, you know who I am talking about :). At any given point in time you can catch me and Rob Howard taking on Scott Dockendorf and Kevin Cunningham in what seems to be a never ending series of games. There have been swings from one side to the other, but I do think that Rob and I hold the all time series lead in this one :). We will have to find out who has the hot hand tomorrow.

Outside of the office there are about 20 or so Telligenti, yes that is what we call ourselves, who are Xbox 360 gamers. We like to co-op or just try to see who can build up the most achievement points between us, FWIW, I am leading the way with 9000+ points. 

We also have what is affectionately known as frag night the first Tuesday of every month, it is our time to order pizza, and get our gaming on. We do need to look into getting an air hockey table or one of the old school hockey games with the guys that spin around. That would be a great addition! 

Why Telligent

One of the more frequent questions I get is why Telligent? I joined the Telligent team about a year and half ago. Previously I was a co-founder of a Professional Services firm that focuses on custom application development and works extensively with Microsoft. I was the VP of Sales & Marketing, a member of the Board of Directors and had equity in the organization. So why leave for Telligent? Two words, Vision and Collaboration. When I met with Rob Howard, Jason AlexanderScott Dockendorf and remotely with Scott Watermasysk one thing became very clear, this was a team that has the vision and domain knowledge to do something truly unique.

When you first meet Rob Howard one of the first things you will notice is the passion that he has for Telligent and Community Server. If you ever happen to catch him at a conference, or via webex demonstrating Community Server you will immediately recognize that Rob truly is a thought leader in terms of understanding the application of business intelligence, specifically around collaborative software and online community. More than that though, Rob understands the concept of the blue ocean. Mainly, don’t compete over minor scraps in the red ocean of over saturated products and competition, look for the blue ocean and ensure that the focus of the organization is to build something that provides value but may not be completely mainstream just yet. This is where the collaboration reference comes into play.

One of the big shifts over the past few years is the emergence of Web 2.0. Web 2.0 focuses on collaboration. From an organizational standpoint this trend is really gaining traction with traditional businesses. The move from traditional marketing to a more viral approach has accelerated the emergence of strategy aimed at bottom up marketing, whereas the end consumer either B2B or B2C has direct impact on the direction of marketing strategy for an organization. This was very key for me as it provided an opportunity to guide the marketing direction of a product that was still in the early adopter phase of the product lifecycle. The ability to ride the wave of collaboration combined with the vision and drive of the Telligent team were an easy sell for me. Over the past year we have made significant penetration into a number of great accounts, Disney, Conde Nast, MSNBC, Intel, Dell and Electronic Arts to name a few. What is really exciting is that enterprise level organizations are truly just scratching the surface of what is possible in terms of Web 2.0 marketing strategy and software solutions. This means that Telligent and Community Server will continue to be in very high demand.

This year has already started with a bang and with the release of Community Server 2007 which is the best Community Server release to date it just keeps getting better. The roadmap is defined and we are looking to do some very special things in upcoming releases. Look for the announcement of some very large initiatives that are in the works and will be launching later this year, one is just mind boggling and definitely affirm that Community Server can scale to meet the needs of almost any organization.

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Why The Black Fin

Hello and Welcome to the Black Fin Blog. I am Tom Edwards, VP, Sales & Marketing at Telligent Systems. The purpose of this blog is to provide additional insight into Telligent and Community Server as well as provide my perspective on sales & marketing. So why the Black Fin? It is a newly acquired nickname given to me by one my co-workers. He thought it would be funny to name my hair, so it stuck. Yes I choose to go with a more aerodynamic approach, but hey it can cut through water like nothing else. Anyway, I will try to keep it light and interesting moving forward.

I am an avid gamer (Xbox 360 is my platform of choice) gamertag – TheBlackFin. Look me up on either the http://www.360voice.com/ or anytime you are on Xbox live. I am always up to co-op on the latest game.

Take care,

Tom