Disruption Preparing for Tomorrow Book Release

In honor of Amazon Prime Day, I wanted to highlight a book that I recently contributed to called Disruption, Preparing for Tomorrow.

I recently had the opportunity to deliver the opening keynote at the U.S. Chamber of Commerce in Washington, DC during the Innova-con conference.

I provided a tour of tomorrow and highlighted the coming waves of technology based on consumer behavior. The talk discussed disruption and adaptation with concepts, implications, and success strategies based on my Innovation to Reality content series.

All of the conference content was then edited into the Disruption – Preparing for Tomorrow Book Release. Copies are available via my Amazon Storefront.

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Print Innovation Exchange Headliner Keynote

I recently had the opportunity to headline the 2019 Print Innovation Exchange in Minneapolis, MN. It was a fun and highly interactive keynote session! We discussed how Star Wars, Fortnite, Pixar Movies & The Matrix highlight how emerging technology & and behavior will shift in the near future and how the 5 levels of autonomy and the new 4P’s will impact the print industry. 

The full Evolution of Experience Keynote is available below.

Thank you and please follow @BlackFin360 across social platforms for various updates and a little bit of fun.

Google I/O 2019 Trends & Analysis

Here is a quick reaction & recap video with highlights from today’s Google I/O 2019 event. Google continues to build towards an ambient future. The most exciting announcements were tied to the consolidation of augmented reality, computer vision and 3D experiences directly into search results, the next iteration of Google Duplex for the web that is a direct push towards proxy assistants for all, the evolution of Google Assistant moving towards the center of the operating system and how to prepare content for multimodal discovery and so much more.

Google I/O 2019 Trend & Analysis

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FB Messenger & Evolving CRM Strategy

I recently attended Facebook’s F8 developer conference. One of the more compelling sessions discussed Facebook Messenger’s role in lead generation, consideration, and re-engagement.

This video is my assessment and analysis of the content presented and additional perspective for marketers looking to capitalize on Facebook Messenger’s shift towards the center of the Facebook product suite. These changes will result in the ability to reach potentially 2 Billion users across platforms and the globe.

Facebook Messenger & Evolving CRM Strategy

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In The News: AdAge & Spotify Voice Ads

I was recently asked my opinion by Advertising Age about Spotify’s recently announced voice-enabled audio ad experience. The user could receive a voice-enabled audio ad promoting a playlist or podcast while listening on the mobile app. The ad encourages new content that can be accessed by saying “Play Now” Here is the recently published article.

Here is my full commentary below.

(Advertising Age) In a sentence or two, what is your initial reaction to the news?

(TOM) I was excited when I heard the news. I am a big believer in designing multi-modal experiences and further extending the mobile experience via voice is a smart move, especially for an audio focused experience like Spotify.

What sort of hurdles, if any, do you see with technology such as this?

(TOM) The hurdles are less about the technology and more about ensuring that the user is setup to have a seamless and successful launch of the experience. With the user microphone permission being an additional step it may cause some to skip or miss the experience.

Do you believe this is something consumers want? Why or why not?

(TOM) Consumers want ease, convenience and while listening to Spotify to be entertained. If the voice ads are relevant and based on the affinity of the listener then this could be seen as a value ad, but some education or step by step instructions may be required for some users, especially if they have to adjust settings on their device. For most, it will not be an issue, but preparing for all user scenarios and a frictionless path for consumers will be critical to driving engagement.

Is there anything else you would like to add?

(TOM) There is an opportunity for a voice-based advertising experience. Smart Speaker experiences have been very deliberate not to integrate voice as the focus has been on user adoption. There is a precedent for the Spotify “play now” experience with Siri Shortcuts and how they extend native applications via voice. Consumers can set their own intents via Siri to activate a specific action within an app. The Spotify experience adds a monetization angle to the experience.

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In The News: AdExchanger & F8

I was recently asked by Ad Exchanger to provide my thoughts tied to announcements made at Facebook’s 2019 F8 developer conference. Here is a link to the published Ad Exchanger article.

My full commentary is outlined below:

(Ad Exchanger) Does this “privacy vision” feel sincere or is Facebook cleverly positioning its shift?

(TOM) I feel the shift from Facebook to “the Future is Private” was necessary as the shift reflects how consumers have been interacting since 2016 when social messaging surpassed open social in terms of usage behavior. 

The company went through a similar shift in 2014 with the myopic focus on becoming “Mobile First” with 100% focus and resource allocation supporting the vision. I see the same focus here with privacy. It makes sense that this was the macro theme for F8 and a rallying cry to adjust the product suites. The focus on interoperability and encryption as well as shifting messenger to be the new connection point for friends and families is a smart move. 

Separately, how much of an impact will the privacy vision have on how Facebook will be able to monetize?

How this impacts advertising will be interesting. While the focus on reduced permanence and the statements around privacy and encryption are good tent pole statements, item #6 in the privacy manifesto was Secure Data Storage. There will also be the consolation around Messenger, Instagram and WhatsApp to create a new advertising network connected to 2 billion people. How data will be used to support the targeting is TBD but the infrastructure to create new avenues of reach and the new consumer acquisition ad units that drive to Messenger will be a key part of their strategy putting the onus on the consumer to share data, as outlined by the new consumer acquisition ad types for Messenger. 

And lastly, how will marketers need to change their Facebook strategy as engagement moves invariably away from the feed and more into Stories, messaging, etc.

(TOM) As marketers it’s important to understand the shift away from content marketing and focus on enabling creativity, utility and entertainment through Messenger and Instagram. Leaning into the ability to co-view video, utility through integration of various API’s, understanding the new payment and commerce capabilities and supporting the creation of AR experiences. Also understanding how to navigate the shift with FB5 towards groups and the role that marketers can play to create new types of connections. 

There is a lot to unpack and as Facebook continues to shift towards fast, reliable and private experiences, it will be interesting to see how the platforms actually evolve and where new opportunities to drive monetization will come from. 

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Facebook F8 Recap & Reaction

A quick reaction & recap video with highlights from today’s Facebook F8 event. The macro theme was the future is private and it was all about Facebook’s approach to privacy and it’s product suite.

Messenger is going to play a starring role, advances with Instagram and commerce, further maturing of Facebook’s AR toolset, new and exciting VR announcements, a preview of how CRM will evolve via Messenger and what was missing from today’s show. This and more in today’s video.

Full recap & analysis of Facebook’s F8 Developer Conference

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TripleClix Gaming/Marketing Podcast

I was recently in LA and sat down with Chris Erb, founder of TripleClix, an amazing boutique video game marketing agency. I have known Chris for almost a decade and we have collaborated on a lot of fun programs over the years.

When Chris asked me to be guest #1 on his new podcast I jumped at the chance. We talk about the gaming industry and what it means for marketers, the future of gaming and consumer experience and a healthy debate about the Seattle Supersonics leaving for Oklahoma City. That and so much more. Enjoy!

Listen via Spotify

Be sure to save to your Spotify Library

Listen via Apple

Be sure to subscribe and download!

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ZDNet Interview: 2019 Trends

I recently had the opportunity to be a guest on the Tonya Hall show. Tonya is a contributor to CBS Interactive properties such as ZDNet and Tech Republic.

Our discussion touches upon a number of currently trending topics such as artificial intelligence, spatial computing, voice assistants, proxy marketing, digital twin, 8K and much more.

Here is the full interview.

Full Interview at: https://www.zdnet.com/video/10-macro-trends-from-ces-2019/

Innova-con Keynote

I recently had the opportunity to deliver the opening keynote at the U.S. Chamber of Commerce in Washington, DC during the Innova-con conference.

I provided a tour of tomorrow and highlighted the coming waves of technology based on consumer behavior. The talk discussed disruption and adaptation with concepts, implications, and success strategies based on my Innovation to Reality content series.

Book Tom for an event here.

Follow Tom @BlackFin360

Carnegie Dartlet Keynote

What a great week! From the OnCon Icon Awards to delivering a keynote during the 2019 Carnegie Dartlet Conference, it was a great week in Orlando!

What was great about #CarnegieConf, besides the fact that it was hosted at Walt Disney World, was the amazing audience of higher education professionals. They were highly engaged both during the talk and via social.

The talk centered around how technology will adapt to us vs. us adapting to it. From the role the camera will play as a bridge to intelligence, why the Pixar Theory explains AI adoption, and how spatial computing combined with virtual assistant proxies will change our view of reality.

Time to leave Disney but can’t wait to be back!

Book Tom for an event here.

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2019 Trends Digital Twins & Spatial Computing


One of the bigger trends in 2019 will be tied to Digital Twins… but why? Here is a full video breakdown. 

WHAT ARE DIGITAL TWINS

A digital twin refers to a digital replica or model of a physical asset (physical twin), processes, people, places, systems and devices that can be used for various purposes such as simulation of performance.

So It’s Primarily For FACTORIES COOL? WHY SHOULD I CARE? 

The primary use cases are tied to Industrial IOT scenarios.The Digital Twin serves as a bridge between physical and digital. The physical asset has IOT sensors that constantly collect various forms of data and feed the information to the digital twin to analyze and run predictive simulations. The findings from the virtual models can then be applied to the physical asset.

MY HYPOTHESIS – APPLICATION TO CONSUMERS 

There is a possible connection to consumer experience use cases tied to physical sensor data and virtual assistant proxy simulations.

What’s going to enable the use of consumer experience digital twin experiences at scale will be 5G connectivity. 5G will fuel connection of IOT frameworks as well as edge computing to reduce potential latency and the ability to process information as close to the source as possible.

This will allow connectivity and enhanced data transfer capabilities of the 20 billion IOT devices that exist today. 

ROLE OF THE PROXY WEB

2019 will also see the accelerated adoption and dependence on virtual assistants. There are now over 1 billion devices that provide voice assistant access today.

90 Million use voice assistants on smartphones and 45 million use them on smart speakers per month.

Digital assistants are an on ramp to further usage of AI and robotics. As virtual assistants move towards the center of the operating experience we will continue to move towards what I call, the Proxy Web.

PROXY WEB

This is where our virtual assistants begin managing certain aspects of our lives behind the scenes.

Our proxy will be able to communicate with other proxies and align preferences to map where to eat for dinner with a friend, it knows our food preferences and schedule.

This preference ownership and ability to communicate with other proxies and nodes in systems could be the key to unlocking spatial computing simulation at scale.

DYNAMIC SPATIAL COMPUTING EXPERIENCES 

One of the key areas of focus in 2019 will be the further melding of physical and digital experiences. We have seen the rapid democratization of various forms of spatial computing.

Spatial Computing is using the physical space around us as a medium to interact with technology.

This includes AR, VR, Mixed Reality, Hyper Reality and more. The goal with my digital twin hypothesis is to not only deliver a one size fits all experience but creating personalization at scale through spatial computing.

Digital Twin type simulations may be the key to connect custom reality overlays based on preferences driven by our virtual assistants. 

IDEA in Action

I am a Star Wars fan…. the retailer Target normally goes big with Star Wars in-store promotions when there is a major film release. With the digital twin simulation concept, based on my personal preferences, my virtual assistant knows that I have a strong affinity for Star Wars based on my behavior, this includes voice queries, watching Star Wars Theory videos via YouTube, my past purchases of Funko Pops,etc…

Instead of plastering the store with physical Star Wars promotional material, Target could have pre-mapped various spatial computing “experiences” that are triggered based preferences discoverable via my virtual assistant.

An in-store sensor network could feed previous trip information of me and other guests with a similar affinity and allow for the Star Wars focused simulation to be adjusted in real-time to get me to a specific area of the store or special offers on say retail specific Funko Pops.

The Digital Twin becomes the intelligence engine to enhance the base physical store experience and create a personalized experience based on predictive digital simulation. 

The ultimate goal being to have the environment and experience personalized to me based on multiple simulations and a connection to my preferences.

Questions? Tweet to Tom Edwards @BlackFin360

United Airlines & Executive Perspective Interview

I recently had the pleasure of sitting down with Jeffrey Hayzlett of C-Suite TV to kick off season 7 of Executive Perspectives. We discussed digital disruption, conversational experiences, artificial intelligence and best practices for leveraging data to connect with consumers.

screenshot-2016-12-15-13-34-43

Now, I have heard from multiple sources that the interview is available On-demand on domestic and international United Airlines flights.

Here is a transcript of the full interview.

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Evanta CMO Summit Keynote

I recently had the privilege to deliver the Evolution of Experience keynote at the 2018 Evanta CMO Summit in Dallas, Texas.

For this event, I tailored the Evolution of Experience, E^3 talk tied to  EmpowerExponential and Enhanced to focus on the camera as a platform, artificial intelligence, multi-modal, the New 4 P’s of AI marketing and new themes introduced by the Apple WWDC 2018 that happened earlier in the day.

Frito-Lay Boundless Marketing Summit Keynote

I recently had the privilege to deliver the Evolution of Experience keynote at the 2018 Frito-Lay Boundless Marketing Summit in Nashville, Tennessee.

For this event, I tailored the Evolution of Experience, E^3 talk tied to  EmpowerExponential and Enhanced to focus on the camera as a platform, artificial intelligence, multi-modal and the New 4 P’s of AI marketing.

Exponential is all about acceleration through intelligent systems. This looks at the role of data for AI as well as the rise of virtual assistants and the ability to predict consumer needs ultimately becoming a proxy for the individual that will split decision journeys between consumers and algorithms.

Enhanced is all about the bridging of physical and digital reality and how immersive computing, augmented reality, computer vision and the intelligent camera will forever redefine our version of reality.

The talk ends with an explanation of how we will evolve from a mobile-centric world to the new normal of voice, vision and touch experiences powered by artificial intelligence. This includes a date when project it will all converge as well as 4 new P’s of marketing.

It was an awesome crowd and I really enjoyed the 30 minute session + Q&A.

If you are interested in having Tom speak at your event please contact here.

Tom Edwards Speaker Bio

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Financial Brand Forum Tom Edwards Keynote

I recently had the privilege to deliver the Evolution of Experience keynote at the 2018 Financial Brand Forum.

For this event, I tailored the Evolution of Experience, E^3 talk tied to  EmpowerExponential and Enhanced to focus on Data, Artificial Intelligence, Multi-Modal and the New 4 P’s of AI marketing,  and much more.

Empower is looking at how accessibility to mobile technology has led to consumers being empowered to create, amplify and influence across generations. Specifically looking at the behaviors of Gen Z and the evolving role of the camera.

Exponential is all about acceleration through intelligent systems. This looks at the role of data for AI as well as the rise of virtual assistants and the ability to predict consumer needs and ultimately become a proxy for the individual that will split decision journeys between consumers and algorithms.

Enhanced is all about the bridging of physical and digital and how immersive computing, AR, VR, computer vision will make the user’s camera intelligent and forever our version of reality.

The talk ends with an explanation of how we will evolve from a mobile-centric world to the new normal of voice, vision and touch experiences powered by AI including a date when it will all converge as well as 4 new P’s of marketing to consider building future state strategy around.

It was a good crowd and I really enjoyed the 45 minute session + Q&A.

If you are interested in having Tom speak at your event please contact here.

Tom Edwards Speaker Bio

Follow Tom @BlackFin360

MarTech Conference Tom Edwards Keynote

I recently had the privilege to deliver the Evolution of Experience keynote at MarTech West 2018.

For this event, I tailored the Evolution of Experience, E^3 talk tied to  EmpowerExponential and Enhance to focus on Gen Z & Computer Vision, The evolution of the camera from capture to communication and much more.

Empower is looking at how accessibility to mobile technology has led to consumers being empowered to create, amplify and influence across generations.

Exponential is all about acceleration through intelligent systems. This looks at the rise of virtual assistants and the ability to predict consumer needs and ultimately become a proxy for the individual that will split decision journeys between consumers and algorithms.

Enhanced is all about the bridging of physical and digital and how immersive computing, AR, VR, computer vision will make the user’s camera intelligent and forever our version of reality.

The talk ends with an explanation of how we will evolve from a mobile-centric world to the new normal of voice, vision and touch experiences powered by AI including a date when it will all converge.

It was a good crowd and I really enjoyed the 45 minute session + Q&A.

If you are interested in having Tom speak at your event please contact here.

Tom Edwards Speaker Bio

Follow Tom @BlackFin360

Dr. Pepper Media Masters Keynote

I had the privilege of presenting to the Dr. Pepper Snapple Group marketing organization today via a Keynote format on the topics of data & the evolution of experience during their Media Masters event.

The first half of the hour-long talk explored how Epsilon Agency approaches data and data design. Highlighting our work with structured data, our view on the alignment of actioning of data through mapping attributes to dimensions and then highlighting multiple case studies tied to our unstructured data work and machine learning approach.


Then the presentation shifted into the full Evolution of Experience, E^3 talk tied to  EmpowerExponential and Enhance and discussed how we will evolve from us inputting into technology, to our environment adapting to us.

Dr. Pepper Media Masters

Empower is looking at how accessibility to mobile technology has led to consumers being empowered to create, amplify and influence across generations.

Exponential is all about acceleration through intelligent systems. This looks at the rise of virtual assistants and the ability to predict consumer needs and ultimately become a proxy for the individual that will forever alter the path to purchase.

Enhanced is all about the bridging of physical and digital and how immersive computing, AR, VR, computer vision will make the user’s camera intelligent and forever changing the retail experience.

The talk ends with an explanation of how we will evolve from a mobile-centric world to the new normal of voice, vision and touch experiences powered by AI including a date when it will all converge.

It was a great crowd and I really enjoyed the hour with such a highly engaged and interactive group.

If you are interested in having Tom speak at your event please contact here.

Tom Edwards Speaker Bio

Follow Tom @BlackFin360

Viva Fresh Expo Tom Edwards Keynote

I recently had the opportunity to deliver a version of the Evolution of Experience talk as a keynote during the Viva Fresh Expo in San Antonio, Texas.

The first half of the talk explored the rise of Amazon and it impacts on consumer behavior and retail experiences. Then the presentation shifted into the full Evolution of Experience through the E^3 Framework of  Empower, Exponential and Enhance and discussed how we will evolve from us inputting into technology, to our environment adapting to us.

VivaFresh Expo

Empower is looking at how accessibility to mobile technology has led to consumers being empowered to create, amplify and influence across generations.

Exponential is all about acceleration through intelligent systems. This looks at the rise of virtual assistants and the ability to predict consumer needs and ultimately become a proxy of the individual that will forever alter the path to purchase.

Enhanced is all about the bridging of physical and digital and how immersive computing, AR, VR, computer vision will make the user’s camera intelligent and forever changing the retail experience.

The talk ends with an explanation of how we will evolve from a mobile-centric world to the new normal of voice, vision and touch experiences powered by AI including a date when it will all converge.

It was a great crowd and I really enjoyed the hour with such a highly engaged and interactive group.

If you are interested in having Tom speak at your event please contact here.

Tom Edwards Speaker Bio

Follow Tom @BlackFin360

The Innovation Playoffs

Over the past 18 years, the first three months of the year always seem to stand out in terms of analyzing the alignment of emerging technology and consumer behavior that impacts trend analysis for the remainder of the year.

2018 was no different. I often joke that the “playoffs” for emerging technology happens between January and March each year. We immediately kick off the new year with CES, the consumer electronics show. CES is all about the latest technology and covering multiple football fields of tech in addition to all of the sessions and announcements culminating in a trend recap and analysis.

February is all about infrastructure and the underlying technology that will power the next iteration of multi-modal computing (voice, vision & touch) through Mobile World Congress in Barcelona. The discussions here highlight key tech tied to the upcoming rise of 5G connectivity and edge computing that will connect our world like never before. Find out what these trends mean for your business.

March then caps the three-month sprint with SXSW. The first fifteen days of March 2018 were especially accelerated from discussing machine learning, blockchain and humanizing artificial intelligence with ZD Net to previewing SXSW with Ad Age and Adweek

Tom Edwards SXSW.jpg

South by Southwest Interactive focused on experiences that build on technology and infrastructure to provide the consumer perspective for how the technology will further adapt to us vs. us inputing into technology. I spoke about our approach to artificial intelligence actioning data during SXSW with John Dubois of Oculus 360. And you can watch our Epsilon Agency SXSW recap video here.

The final leg of the innovation sprint culminated in delivering a TEDx talk on March 17th. Tom Ewdards TEDx Professional photo3TEDx is about sharing “ideas worth spreading”. Since 2009, TEDx talks have garnered over a billion views. I had the opportunity to speak at TEDx Oaklawn in Dallas, Texas on the evolution of experience. I focused on when the mobile device will no longer be the primary way we interface with technology as we shift from desktop and mobile to incorporate voice, vision and touch powered by intelligent systems that will ultimately enhance our reality.

The full TEDx video will be available within the next few weeks.

I look forward to sharing more throughout the year. For more, follow me @BlackFin360

This is a repost from the Epsilon corporate blog

MarTechSeries Interview

I was recently interviewed by MarTechSeries in advance of my speaking engagement for MarTech West on April 24th in San Jose, California.

The full interview covers topics such as my role with Epsilon, advice for B2B marketers dealing with evolving technology, start-ups I am working with, how to prepare for the impact of AI, apps and tools I use, productivity hacks and much more.

Here are some excerpts from the full interview: 

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SXSW 2018 Artificial Intelligence Event

During SXSW 2018 I had the opportunity to discuss “How Artificial Intelligence is Transforming Marketing“.

The session was in partnership with Oculus360 & their CEO, John Dubois. John and I discussed our collaborations with machine learning applied to various categories, including eSports and how to align unstructured & structured data.

SXSW 2018

Here is a recorded webinar that we recorded February 28th, 2018 that we reprised during SXSW.

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SXSW 2018 Sony Wow Studio

Over the past few years, one of the most consistent brands across trade shows (CES, MWC, SXSW) has been Sony.

I have been impressed with their strategy to evolve experience interfaces beyond mobile through voice, vision and touch.

At SXSW 2018, Sony’s experience is a showcase of multi-modal interfaces. From interactive projectors, AR & VR experiences, Robotic assistant Xperia Hello!, CES 2018 Star Aibo, and one of the weirdest yet immersive experiences I have been a part of at SXSW.

The Wow Studio is a preview of what’s to come as our environment becomes more of an interface and technology begins to adapt to us vs. us adapting to the technology.

I have experienced the Xperia Hello! At previous shows. The Xperia Hello! Is Sony’s version of a robotic assistant. Think of an echo style form factor with a 4.55 inch screen. The robot assistant responds to voice, gesture and facial expressions and one of the primary use cases I personally tried was tied to Skype and F2F communication.

One of the most unique experiences was the Sonic Surf VR experience. This was a fully immersive experience that did not require a headset. This is a new technology that will allow creators to make sound appear to move on its own. See below for a sample of the experience.

Audio as an extension of Enhanced Reality (AI + AR/VR/MR) is one of the key themes I have observed so far.

One of the final experiences was upon exit of the Wow Studio. This section featured a digital message/graffiti wall. The unique aspect is that the experience was driven by an interactive projector light based interface to create the experience.

Here is the evolving digital artwork.

Sony continues to provide a preview for how consumer centric experiences will continue to evolve. From AI & Robotics to gesture and touch based interfaces to the rise of enhanced audio in support of spatial experiences tying physical and digital together. Sony delivered on the promise of the “Wow Studio”.

On to the next experience…. Westworld

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