Frito-Lay Boundless Marketing Summit Keynote

I recently had the privilege to deliver the Evolution of Experience keynote at the 2018 Frito-Lay Boundless Marketing Summit in Nashville, Tennessee.

For this event, I tailored the Evolution of Experience, E^3 talk tied to  EmpowerExponential and Enhanced to focus on the camera as a platform, artificial intelligence, multi-modal and the New 4 P’s of AI marketing.

Exponential is all about acceleration through intelligent systems. This looks at the role of data for AI as well as the rise of virtual assistants and the ability to predict consumer needs ultimately becoming a proxy for the individual that will split decision journeys between consumers and algorithms.

Enhanced is all about the bridging of physical and digital reality and how immersive computing, augmented reality, computer vision and the intelligent camera will forever redefine our version of reality.

The talk ends with an explanation of how we will evolve from a mobile-centric world to the new normal of voice, vision and touch experiences powered by artificial intelligence. This includes a date when project it will all converge as well as 4 new P’s of marketing.

It was an awesome crowd and I really enjoyed the 30 minute session + Q&A.

If you are interested in having Tom speak at your event please contact here.

Tom Edwards Speaker Bio

Follow Tom @BlackFin360

MarTech Conference Tom Edwards Keynote

I recently had the privilege to deliver the Evolution of Experience keynote at MarTech West 2018.

For this event, I tailored the Evolution of Experience, E^3 talk tied to  EmpowerExponential and Enhance to focus on Gen Z & Computer Vision, The evolution of the camera from capture to communication and much more.

Empower is looking at how accessibility to mobile technology has led to consumers being empowered to create, amplify and influence across generations.

Exponential is all about acceleration through intelligent systems. This looks at the rise of virtual assistants and the ability to predict consumer needs and ultimately become a proxy for the individual that will split decision journeys between consumers and algorithms.

Enhanced is all about the bridging of physical and digital and how immersive computing, AR, VR, computer vision will make the user’s camera intelligent and forever our version of reality.

The talk ends with an explanation of how we will evolve from a mobile-centric world to the new normal of voice, vision and touch experiences powered by AI including a date when it will all converge.

It was a good crowd and I really enjoyed the 45 minute session + Q&A.

If you are interested in having Tom speak at your event please contact here.

Tom Edwards Speaker Bio

Follow Tom @BlackFin360

Dr. Pepper Media Masters Keynote

I had the privilege of presenting to the Dr. Pepper Snapple Group marketing organization today via a Keynote format on the topics of data & the evolution of experience during their Media Masters event.

The first half of the hour-long talk explored how Epsilon Agency approaches data and data design. Highlighting our work with structured data, our view on the alignment of actioning of data through mapping attributes to dimensions and then highlighting multiple case studies tied to our unstructured data work and machine learning approach.


Then the presentation shifted into the full Evolution of Experience, E^3 talk tied to  EmpowerExponential and Enhance and discussed how we will evolve from us inputting into technology, to our environment adapting to us.

Dr. Pepper Media Masters

Empower is looking at how accessibility to mobile technology has led to consumers being empowered to create, amplify and influence across generations.

Exponential is all about acceleration through intelligent systems. This looks at the rise of virtual assistants and the ability to predict consumer needs and ultimately become a proxy for the individual that will forever alter the path to purchase.

Enhanced is all about the bridging of physical and digital and how immersive computing, AR, VR, computer vision will make the user’s camera intelligent and forever changing the retail experience.

The talk ends with an explanation of how we will evolve from a mobile-centric world to the new normal of voice, vision and touch experiences powered by AI including a date when it will all converge.

It was a great crowd and I really enjoyed the hour with such a highly engaged and interactive group.

If you are interested in having Tom speak at your event please contact here.

Tom Edwards Speaker Bio

Follow Tom @BlackFin360

Viva Fresh Expo Tom Edwards Keynote

I recently had the opportunity to deliver a version of the Evolution of Experience talk as a keynote during the Viva Fresh Expo in San Antonio, Texas.

The first half of the talk explored the rise of Amazon and it impacts on consumer behavior and retail experiences. Then the presentation shifted into the full Evolution of Experience through the E^3 Framework of  Empower, Exponential and Enhance and discussed how we will evolve from us inputting into technology, to our environment adapting to us.

VivaFresh Expo

Empower is looking at how accessibility to mobile technology has led to consumers being empowered to create, amplify and influence across generations.

Exponential is all about acceleration through intelligent systems. This looks at the rise of virtual assistants and the ability to predict consumer needs and ultimately become a proxy of the individual that will forever alter the path to purchase.

Enhanced is all about the bridging of physical and digital and how immersive computing, AR, VR, computer vision will make the user’s camera intelligent and forever changing the retail experience.

The talk ends with an explanation of how we will evolve from a mobile-centric world to the new normal of voice, vision and touch experiences powered by AI including a date when it will all converge.

It was a great crowd and I really enjoyed the hour with such a highly engaged and interactive group.

If you are interested in having Tom speak at your event please contact here.

Tom Edwards Speaker Bio

Follow Tom @BlackFin360

In The News: AdAge SXSW 2018 Preview

I was recently asked by Advertising Age to provide my thoughts on a number of topics related to SXSW of years past and what to expect in 2018.

Here is the commentary that was included in the digital and print version:

Here is the full commentary I provided to AdAge:

AdAge – How many times have you attended SXSW?

I have attended SXSW a dozen times over the past 18 years. I am definitely a SXSW veteran. I used to attend SXSW to look for the “next big thing”. From Twitter, Foursquare, Highlight, and Meerkat, SXSW used to be the launching pad for consumer-centric platforms that held the promise for new ways to connect with consumers.

Now in 2018, it’s less about apps and more about intelligent systems and the ever-evolving ways we interface with technology. That and of course SXSW is one of a handful of events where most of the industry converges on a single location.

AdAge – What do you think will be different this year versus last?

SXSW used to be about the spectacle of brand installations from a 56 foot tall Doritos Vending Machine and a 20-foot tall TIE-fighter, celebrating the launch of The Force Awakens Blu-Ray, now it’s shifted to more about the “off-cesar chavez” events held by partners that are just as entertaining and enlighting if not more-so than some of the official programming and experiences.

AdAge – What will people be talking about, or are there any trends you expect to take over?

I am very interested to see the progression of AI-based topics heading into 2018. In 2017, there was a lot of discussion around intelligence augmentation, leveraging machine learning and exploring emotive robotics.

This year, I am looking for interesting use cases of Computer vision, signals leading to the proxy web (virtual assistants as agents to consumers) as well as new ways to develop tangible user interfaces, new methods, and platforms to action against large datasets.Finally, I am looking for new and compelling marketing use cases for blockchain (similar to Kodak at CES and Unilever/IBM’s new blockchain media product).

AdAge – Are there any events you’re excited to see?

SXSW AI, IOT, BOTS AND BREW on March 11th, 2018.

AdAge – Do you think there is SXSW fatigue this year? Why or why not?

My reason for attending and my view of SXSW has changed over the years. Before I would seek out the brand installations and attend partner events (Facebook, Twitter, etc…) for behind the scenes access to how platforms and marketing solutions are evolving.

Now I primarily attend to gauge how the trends I track over the course of the year manifest themselves in a more consumer-focused way. CES is all about the technology and SXSW is more about the application of technology with a focus on consumer experiences and that is where there is still value for me as a marketer.

It’s not as overt as in years past but you can begin to see broader shifts in technology and emerging technology that is going to impact marketing and advertising. It’s less about the next big app and more about connecting the dots between new ways to connect with services and consumers through intelligent systems.

AdAge – How will you be dressed?

The SXSW uniform – Skinny jeans, trendy shoes & frames, some sort of sweater jacket and a light “man bag” for minimal swag.

AdAge – Any survival tips?

Can’t understate it enough, pack light for mobility, drink plenty of water, carry battery backups and a very portable umbrella as it’s rained on and off the past few years.

Follow Tom Edwards @BlackFin360

Celebrating 500 BlackFin Posts

This post is number 500 for the BlackFin360.com/blog. Starting this blog was one of the best decisions I have made professionally. It provided me with a platform to share original thoughts, cover industry trends and serve as a repository for speaking and media coverage.

It has evolved significantly from the early beginnings in 2007. The blog was originally under the domain TheBlackFin.com. Now that domain is simply a redirect to BlackFin360.com. “BlackFin” was a nickname given to me by a co-worker at the time and the blog name came directly from my Xbox Gamertag “TheBlackFin“.

Here is a screenshot of the original look for the blog from 2007-2009. Why green for a blog named the “black” fin is something I still wonder about to this day.

Over the years the look and feel of the blog has changed but the core content focus on marketing, emerging technology, and gaming has remained to this day.

I officially moved the blog from theblackfin.com to blackfin360.com in 2009. By 2011 at least there were black/techie elements in the look and feel.

Now in 2018, the blog continues to serve as the primary entry point for speaking engagements, advisor opportunities, university lecturing, media coverage and over the past year it has shifted to more of a Vlog.

The look of the site will continue to evolve in 2018 and beyond.

Whether this is your first time here or you have been a subscriber since the beginning, I sincerely want to thank anyone who has stopped by and spent time with my content. I am incredibly grateful for this platform and I would highly recommend to anyone to find their industry voice and build their personal brand in addition to their professional.

Follow Tom Edwards @BlackFin360

WMD Podcast: Discussing the Future of AI

I recently had the opportunity to join Eric Hanes on his Words of Mass Disruption podcast. We discussed artificial intelligence for everyday conversation.

My goal was to help those who may not be familiar with artificial intelligence to develop a perspective on the topic. We talked about AI, Machine Learning, IOT and digital assistants.

Thanks in advance for listening! It was a fun conversation.

Words of Mass Disruption Podcast: EP 119 Tom Edwards on Artificial Intelligence & Machine Learning

WMD Podcast via iTunes

Follow Tom Edwards @BlackFin360

Follow Eric Hanes @WordsDisruption

Trends for 2018 and Beyond

It’s my favorite time of year. No, I am not talking about Santa & reindeer, I am talking about predictions!

Here is a full analysis of potential trends to consider heading into 2018 via a non-linear or choose your own adventure video format just click the image below.

This video starts with a brief intro, then you will have the option to select a specific section of interest or watch it straight through from beginning to end.

In 2017 I spoke a lot about the evolution of experience through the E^3 Innovation To Reality series.  2018 will bring us closer to a convergence of technology that empowers, intelligent systems that enhance, and the line between physical and digital reality will continue to blur.

EMPOWER – Highlighting everything from camera as a platform, virtual reality gets social, evolution of social messaging, physical experiences that enhance digital, immersive eSports, expansion of contextual commerce and more, this section dives into technology that empowers consumers.

ENHANCE – How AI & intelligent systems are accelerating the evolution of experience. From the democratization of AI, device based machine learning, blockchain put to use, visual discovery, voice + visual conversational experiences, and personalized audio.

ENVIRONMENT – How our world is shifting towards synthetic reality with the convergence of location, computer vision and mixed reality that will reshape how we interact with the physical world. This section includes pervasive robotics, biometric security, augmented art, mixing reality, connected intelligence, and brain controlled interfaces.

EXPERIENCE – This section highlights the convergence of empower, enhance and environment. With topics discussed such as Gen Z = enhance vs. create, system based marketing, mobile disruption, ambient computing, and synthetic reality.

Download the complete 2018 trends presentation. 

Follow The Epsilon Agency Innovation Team:

Tom Edwards @BlackFin360

Steve Harries @Steve_Harries22

Ian Beacraft @IanBcraft

Jeremy Olken @JeremyOlken