Category Archives: Mobile

Celebrating 500 BlackFin Posts

This post is number 500 for the BlackFin360.com/blog. Starting this blog was one of the best decisions I have made professionally. It provided me with a platform to share original thoughts, cover industry trends and serve as a repository for speaking and media coverage.

It has evolved significantly from the early beginnings in 2007. The blog was originally under the domain TheBlackFin.com. Now that domain is simply a redirect to BlackFin360.com. “BlackFin” was a nickname given to me by a co-worker at the time and the blog name came directly from my Xbox Gamertag “TheBlackFin“.

Here is a screenshot of the original look for the blog from 2007-2009. Why green for a blog named the “black” fin is something I still wonder about to this day.

Over the years the look and feel of the blog has changed but the core content focus on marketing, emerging technology, and gaming has remained to this day.

I officially moved the blog from theblackfin.com to blackfin360.com in 2009. By 2011 at least there were black/techie elements in the look and feel.

Now in 2018, the blog continues to serve as the primary entry point for speaking engagements, advisor opportunities, university lecturing, media coverage and over the past year it has shifted to more of a Vlog.

The look of the site will continue to evolve in 2018 and beyond.

Whether this is your first time here or you have been a subscriber since the beginning, I sincerely want to thank anyone who has stopped by and spent time with my content. I am incredibly grateful for this platform and I would highly recommend to anyone to find their industry voice and build their personal brand in addition to their professional.

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In The News: Entrepreneur.com RE: What’s Next?

Entreprenuer.com & C-Suite Network recently republished my interview with Jeffrey Hayzlett discussing the balance of marketing to the needs of today with an eye towards the future and the pending impact of emerging technology.

Click the image below for the full interview.

screenshot-2016-12-15-13-34-43

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In The News: Entrepreneur.com 2018 Trends

I was recently asked to contribute to Entrepreneur.com India discussing key marketing trends for 2018.

The article highlights major trends that will continue to advance in 2018.

  • The Camera As a Platform
  • Messaging Apps Evolve
  • System Based Marketing
  • Integration of AI Assistants into Everyday Life

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CES 2018 Trend Recap

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency and Ian Beacraft, VP, Digital Strategy at Epsilon Agency recap key trends from CES 2018.

Key areas discussed:

  • Shift from Smart Everything
  • How IOT is evolving from platforms to experiences through emotive robotics
  • How artificial intelligence, specifically computer vision made an impact on the show
  • The impact of Blockchain at CES
  • The evolution of immersive experiences

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Follow Ian Beacraft @Ianbcraft

 

 

WMD Podcast: Discussing the Future of AI

I recently had the opportunity to join Eric Hanes on his Words of Mass Disruption podcast. We discussed artificial intelligence for everyday conversation.

My goal was to help those who may not be familiar with artificial intelligence to develop a perspective on the topic. We talked about AI, Machine Learning, IOT and digital assistants.

Thanks in advance for listening! It was a fun conversation.

Words of Mass Disruption Podcast: EP 119 Tom Edwards on Artificial Intelligence & Machine Learning

WMD Podcast via iTunes

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Follow Eric Hanes @WordsDisruption

In The News: Marketing Dive 2018 Trends

I was recently asked by the Marketing dive team to provide insight into 2018 trends that will impact content marketing.

My commentary was tied to the integration of both social messaging and the pending shift of mobile user experiences.


For more detail about 2018 Trends please review the full trend analysis.

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Trends for 2018 and Beyond

It’s my favorite time of year. No, I am not talking about Santa & reindeer, I am talking about predictions!

Here is a full analysis of potential trends to consider heading into 2018 via a non-linear or choose your own adventure video format just click the image below.

This video starts with a brief intro, then you will have the option to select a specific section of interest or watch it straight through from beginning to end.

In 2017 I spoke a lot about the evolution of experience through the E^3 Innovation To Reality series.  2018 will bring us closer to a convergence of technology that empowers, intelligent systems that enhance, and the line between physical and digital reality will continue to blur.

EMPOWER – Highlighting everything from camera as a platform, virtual reality gets social, evolution of social messaging, physical experiences that enhance digital, immersive eSports, expansion of contextual commerce and more, this section dives into technology that empowers consumers.

ENHANCE – How AI & intelligent systems are accelerating the evolution of experience. From the democratization of AI, device based machine learning, blockchain put to use, visual discovery, voice + visual conversational experiences, and personalized audio.

ENVIRONMENT – How our world is shifting towards synthetic reality with the convergence of location, computer vision and mixed reality that will reshape how we interact with the physical world. This section includes pervasive robotics, biometric security, augmented art, mixing reality, connected intelligence, and brain controlled interfaces.

EXPERIENCE – This section highlights the convergence of empower, enhance and environment. With topics discussed such as Gen Z = enhance vs. create, system based marketing, mobile disruption, ambient computing, and synthetic reality.

Download the complete 2018 trends presentation. 

Follow The Epsilon Agency Innovation Team:

Tom Edwards @BlackFin360

Steve Harries @Steve_Harries22

Ian Beacraft @IanBcraft

Jeremy Olken @JeremyOlken

 

E^3 Evolution of Experience MWCA17 Keynote

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon presents the E^3 framework, Empower, Enhance, and Environment tied to the Innovation to Reality™ content series at MWCA17.

This video is the full presentation from Mobile World Congress Americas 2017. This content series highlights the evolution of experience through the E^3 framework of Empower, Enhance, and Environment.

The E^3 framework and subsequent examples build a vision towards the future highlighting the exponential acceleration of experience through the merging of intelligent systems and technology that empowers.

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E^3 Evolution of Experience – Empower

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon highlights the first pillar of the E^3 framework, Empower in Video 2 of 4 in the Innovation to Reality™ content series.

This series will highlight the evolution of Experience through the E^3 framework of Empower, Enhance, and Environment.

The E^3 framework and subsequent examples build a vision towards the future highlighting the exponential acceleration of experience through the merging of intelligent systems and technology that empowers.

Video 1 of the E^3 evolution of experience provided an overview of the E^3 framework and the evolution of experience from the 80’s into the 2020’s.

This video highlights everything from non-linear video, social messaging, conversational commerce, camera as a platform, co-viewing and more, this video dives into technology that empowers consumers.

I presented the full E^3 presentation as a keynote at Mobile World Congress Americas event in September 2017. This content will also be featured at future events.

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E^3 Evolution of Experience – Introduction

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon presents the introduction (Video 1 of 4) of the Innovation to Reality™ content series. This series will highlight the evolution of Experience through the E^3 framework of Empower, Enhance, and Environment.

This framework and subsequent examples build a vision towards the future highlighting the exponential acceleration of experience through the merging of technology that empowers, intelligent systems that enhance and the shift towards contextual environments and synthetic reality.

I will present the full E^3 presentation as a keynote at the upcoming Mobile World Congress Americas event in September 2017 as well as future events.

Screenshot 2017-09-04 22.16.02Follow Tom Edwards @BlackFin360