Innovation To Reality™ BlackFin360

TOM EDWARDS – INNOVATION TO REALITY OVERVIEW

TOM EDWARDS is focused on bringing Innovation to Reality™. As the founder of BlackFin360™, Tom is a futurist keynote speaker and technology evangelist for some of the world’s biggest brands.

BlackFin360 serves as a thought leadership repository with over 600+ posts of original content via the BlackFin360 blog as well as a connection point for booking events and keynote speaking.

As a speaker, Tom is dynamic, focused on future-proofing business while delivering results today. He has a deep understanding of marketing, technology, and consumer behavior that translates to all audiences. Tom can tailor a keynote by industry and deliver a highly visual and thought-provoking journey.

As a technology evangelist & influencer, Tom is adept at carrying a brand message forward. Recent collaborations include a partnership with Nokia and Mobile World Congress to highlight all facets of 5G products and solutions. Other types of engagements include content creation similar to a recent collaboration with Futurithmic. This includes on-camera features, long and short-form content as well as sponsored content at keynotes and events.

INDUSTRY RECOGNIZED LEADER

Tom is a highly accomplished and recognized marketing and technology leader who has received numerous prestigious awards and recognitions. He was recently named the 2022 Dallas Fort Worth Interactive Marketing Associations Marketer of the Year and is a two-time winner of the OnCon Top 10 Global Marketer award, receiving the honor in both 2022 and 2021.

Tom’s outstanding leadership and contributions to the industry were also recently recognized with the Marketing 2.0 Outstanding Leadership Award in 2022. He was named one of the 10 most inspiring tech leaders to watch in 2022 and one of the top 50 most influential business leaders in technology in 2021.

In addition, Tom has been recognized multiple times as the Professional of the Year in Marketing & Emerging Technology by Strathmore Worldwide, receiving the award twice in 2020 and 2019. He was also named the CX Summit Digital Marketing Professional of the Year in 2020 and the Tech Titan Technology Advocate award winner in 2019.

Tom’s thought leadership and trailblazing work in marketing have been recognized by OnCon, with awards for Marketing Trailblazer and Marketing Contributor in 2019. He was also named a Marketing Technology Trailblazer by Advertising Age in 2017.

Overall, Tom’s numerous awards and recognitions are a testament to his exceptional contributions to the field of marketing and technology. He is widely regarded as a thought leader and innovator, and his work has had a significant impact on the industry.

INDUSTRY SUBJECT MATTER EXPERT

Tom is a highly respected thought leader in the business and advertising industries, and he regularly contributes to a wide range of publications on a variety of topics. His expertise covers a broad range of areas, including trends, artificial intelligence, data, innovation, personal branding, leadership, IoT, the future of retail, augmented and virtual reality, emerging technology, and much more.

Through his contributions to these publications, Tom has helped to drive millions of views and has established himself as a go-to expert for businesses and professionals looking to stay ahead of the curve. His insights and commentary are always thought-provoking and relevant, offering valuable guidance and actionable strategies for businesses of all sizes and across a wide range of industries.

Overall, Tom’s ability to communicate complex ideas and trends in a clear and engaging manner, combined with his deep industry knowledge and expertise, make him a highly respected and sought-after commentator and thought leader in the business and advertising industries.

KEYNOTE SPEAKING

Tom is a highly engaging speaker who frequently speaks about the intersection of culture and technology. Drawing from fun and relatable pop culture moments such as Star Wars, Fortnite, and The Matrix, he brings a fresh and accessible perspective to complex topics related to gaming, artificial intelligence, and the future of technology.

Through his platform Innovation to Reality™, Tom delivers key insights across generations and industries, including pharma, retail, automotive, consumer packaged goods, financial services, public sector, technology, and more. He focuses on the impact of technology on these industries, and offers actionable strategies for businesses looking to stay ahead of the curve.

Overall, Tom’s ability to bridge the gap between culture and technology makes him a highly sought-after speaker and thought leader. His engaging and entertaining presentations provide valuable insights into the future of technology, and offer practical guidance for businesses looking to leverage emerging trends to drive growth and innovation.

KEYNOTE PRESENTATION THEMES

The Innovation to Reality keynote has been revamped, and I have evolved the core format of Empower, Exponential, and Enhanced by also adding Experience. All with the same trademark of infusing pop culture as a lead-in to understanding complex topics. From Star Wars, Fortnite, Roblox, Pixar, The Matrix, Stranger Things, Minority Report, West World, and so much more.

Empower is all about understanding that consumers are in control. Their expectations are radically transforming how business is done. This section covers all facets of GenZ, gaming, introduction to the Metaverse, Ethereum, NFTs, POAPs, the evolving role of the camera, how to identify a fad vs. trend, and the rise of private messaging, and how the camera is a bridge to intelligence.

Exponential is all about ease and convenience as the core motivation for adopting intelligent systems. This section covers the basics of AI, Machine Learning, Deep Learning, understanding algorithms, why we are in the golden age of AI, predictive decisioning, generative models, five levels of autonomy, digital humans, virtual assistants, and the rise of the proxy web.

Enhanced is all about perception between physical and digital and how and when technology will adapt to us vs. us adapting to it. This section dives deeper into the Metaverse, the role of computer vision, digital synths, multi-modal interfaces, digital twins, holograms, synthetic reality, and my prediction of when we will see multi-modal at scale.

Experience is an entirely new section that helps the audience understand how to think about emerging trend territories and how it applies to their business, from understanding how digital channels and behaviors have evolved to how they can personally take steps to better understand the world around them. This section ends with a practical how-to section that provides deeper introductions to the topics of the Metaverse, Ethereum, NFTs, AI, Digital Humans, and Emerging Tech.

Path To Purchase
American Marketing Association
Innova-Con
Evanta CMO Summit
Executive Connection
iMedia
C-Suite Network
Mobile World Congress Americas
Words of Mass Disruption
WMD Podcast
Up or Out Podcast

RECENT KEYNOTE – EVOLUTION OF EXPERIENCE OPENING KEYNOTE FOR NEXT PHARMA (2021)

BRAND & CORPORATE PRESENTATIONS

Tom has also delivered marketing technology and futurist presentations to some of the world’s largest brands. Many of the top brands in the world have recognized Tom. Apple calls Tom “bold and fearless”, Nintendo states “Tom has a level of expertise I’ve rarely seen in my career, Hulu called Tom “a leader in the digital realm”, Southwest Airlines states Tom “Is a forward thinker who pushes the convention”, c-Suite states Tom “Is insightful in what leaders need to know so they stay ahead of the competition”.