Innovation To Reality™


Tom is a dynamic speaker focused on future-proofing business while delivering results today. He has a deep understanding of technical detail but translates to all audiences. Tom speaks regularly on the convergence of technology and consumer behavior via artificial intelligence and its impact on industries such as retail, automotive, cpg, financial services, and more through his platform Innovation to Reality™.

To kick off 2020, Tom was recently recognized as an OnCon Icon Top 50 Marketer award winner. Throughout 2019, Tom was recognized with multiple awards including, Professional of the Year in Marketing & Emerging Technology by Strathmore Worldwide, 2019 Tech Titan Technology Advocate award winner, the 2019 OnCon Marketing Trailblazer and Marketing Contributor for thought leadership award winner and Tom was recently named a Marketing Technology Trailblazer by Advertising Age.

Many of the top brands in the world have recognized Tom. Apple calls Tom “bold and fearless”, Nintendo states “Tom has a level of expertise I’ve rarely seen in my career, Hulu called Tom “a leader in the digital realm”, Southwest Airlines states Tom “Is a forward thinker who pushes the convention”, c-Suite states Tom “Is insightful in what leaders need to know so they stay ahead of the competition”.

Tom regularly provides thought leadership and industry commentary via business and advertising publications across multiple topics including trends, artificial intelligence, data, innovation, personal branding, leadership, IoT, future of retail, augmented and virtual reality, emerging technology and much more driving millions of views.


2019 Evolution of Experience Keynote – From Star Wars, Fortnite, Pixar Movies & The Matrix, Tom Edwards illustrates how pop-culture shows a path for how technology evolves through the filters of Empower, Exponential & Enhanced.

Empower (Timestamp – 5:05) is about control and this journey explores Star Wars, Fortnite, Gen Z, The Lens as Life, How the future is private and the camera is a bridge to intelligence.

Exponential (Timestamp – 15:30) is about intelligent systems that deliver ease & convenience. This journey focuses on the Pixar Theory, AI, Virtual Assistants, the 5 levels of autonomy and the Proxy Web.

Enhanced (Timestamp – 28:18) is about digital & physical reality and the path to simulation. Here we review all facets of perception, presence, computer vision, digital twins and ultimately synthetic reality.

All of this leads to a reimagining of the 4 P’s of product, price, place, promotion to the new 4P’s of Plan, Predictive, Proxy & Pervasive. the actual date when we will see multi-modal interfaces at scale.

E^3 Evolution of Experience – TEDx – Delivered a version of the Evolution of Experience tailored for a TEDx audience.

E^3 GenZ & The Camera as The Next Marketing Platform – This video explores how Generation Z, the first mobile-first generation is evolving the role of the camera from a capture device to primary means of communication, ability to explore and interact with the world around them and very soon leverage an intelligent camera to further enhance their lives.

E^3 Biointerfaces & Quantum Computing – From intelligence augmentation through artificial intelligence, biointerfaces such as the skin and the mind, and the evolution of intelligent systems via quantum computing.

E^3 Exploring Artificial Intelligence & Robotics – Exploring all facets of artificial intelligence & robotics. The video highlights defining robotic intelligence, emotive robotics as a key to connection with humans, where robots powered by AI will the greatest impact, intelligence augmentation, system-based marketing and where AI and robotics will lead industries over the next several years.

The Evolution of Experience talk has been given at numerous events such as Mobile World Congress Americas, TEDx, Financial Brand Forum, REX Executive Roundtables, Viva Fresh Expo, and AdTech NYC.

Financial Brand Forum – Delivered the full Evolution of Experience Keynote during the recent Financial Brand Forum on May 8th, 2018.

AMA Marketing Technology Virtual Conference – Delivered the full Gen Z, Computer vision and evolution of experience session as the opening keynote to the recent AMA Marketing Technology Virtual Conference.

E^3 Evolution of Experience – REX Roundtables | Fitness Industry  – Delivered the full E^3 – Evolution of Experience session tailored for the fitness industry to a live audience at the San Diego Zoo on March 20th, 2018.

E^3 Evolution of Experience – MWCA17 Keynote – Delivered the full E^3 – Evolution of Experience session to a live audience at Mobile World Congress Americas 2017.  

Innovation to Reality™ strategic consulting services available through BlackFin360 include:

Trends – Curation, Research & Education
Thought Leadership – Speaking, POV’s, eBooks & Media Commentary
Workshops – Innovation forums, start-up showcases, and more
Rapid Prototyping – Working with strategic 3rd party partners to bring “innovation to reality”.


To have Tom Edwards speak about innovation to reality or E^3, please reach out and connect here.

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