I had the opportunity to speak on a MediaPost panel this morning discussing end-to-end beacon solutions and how to leverage the data gathered to create authentic and relevant connections with consumers.
It was a lively discussion touching on a number topics. The panel kicked off with a discussion about what the low hanging fruit is for organizations to capitalize on beacon based initiatives. Then we discussed the type of data collected and how to append value. We then outlined challenges around gathering IOT data and more importantly create actionable insights in real time.
We also explored who will own the central repository of data in an IOT world. I outlined that an arms race is currently underway with the likes of Apple, IBM, Facebook and Google vying to convince partners of the value of their platforms.
Finally, we spent a lot of time diving into our approaches to privacy and the role that data scientists will play in the near future.
I will post the stream of the panel once it’s live.
Follow Tom @BlackFin360