New Content Marketing Opportunities

There are many different ways to leverage content right now — from in-home virtual assistants to video, the opportunities abound. One thing hasn’t changed, though — the content still needs to be authentic, relevant, and entertaining. Follow Tom @BlackFin360  

CNBC Commentary SXSW & Snapchat

I recently provided commentary to CNBC discussing the impact that Snapchat had on SXSW 2016 without the benefit of branded experiences on-site. “Snapchat has definitely hit mainstream in 2016 with audience demos expanding. This has been marked by traditional publications and political campaigns sharing content on the platform,” said Tom Edwards, marketing agency Epsilon’s chief …

What Works in Digital Marketing

I was recently interviewed by Terry Brock of The Business Journals. We discussed multiple topics from CES, digital tools, partnerships and my approach to digital transformation. Here is an excerpt: Here is a link to the full video interview: Follow Tom Edwards @BlackFin360  

Adweek Commentary Twitter 10,000 Characters

I was recently asked by Adweek to provide commentary about how Twitter’s increase to 10,000 characters can add value for brand marketers. “The biggest reason they are making the shift is not just for user behavior—to me, it is to increase the platform’s capabilities in search,” said Tom Edwards, chief digital officer of agency business …

IBT Q3 Earnings Commentary Facebook, Twitter & Google

Recently the International Business Times asked me to provide commentary and analysis of Q3 2015 earnings reports for multiple digital and technology organizations. I find quarterly earnings calls to be incredibly insightful, especially towards the end of the calendar year as new product investment announcements are made. Below is my multi-article commentary about the future …

5 Ways Ad Agencies Are Behind The Times

My new article 5 Ways Ad Agencies Are Behind The Times was the cover story for iMedia Connection. This article dives into the topics: How “tactical digital” has not evolved Embracing the role of the marketing technologist The importance of strategic partnerships and exclusive access The true role that innovation plays within an agency How critical “smart” …

PepsiCo’s 50th Anniversary Milestone Strategy

I was recently asked by Mobile Marketer to provide commentary about PepsiCo’s 50th anniversary milestone strategy as well as discuss best practices for celebrating milestones both from a corporate and brand perspective. (Mobile Marketer) Is PepsiCo’s approach to celebrating their 50th anniversary a good way to mark a milestone like this given the potential mobile …

NFL and Yahoo Partner for Global Live Stream

I was recently asked by Mobile Marketer to provide commentary about the new partnership between the NFL & Yahoo and their attempt to deliver the first-ever live streamed NFL game this fall. (Mobile Marketer) What does this partnership say about the importance of reaching sports fans on mobile?
 The NFL understands that mobile is the first screen, …

Art + Science = Facebook Anthology Initiative

I recently attended the latest Facebook Openbook event in NYC. The topics included the latest video product updates and the new Anthology initiative was unveiled. Anthology is a creative brief based program that combines the insights and scale of Facebook with the reach and relevance of large publisher partners. Facebook is providing access to insights …

The Rise Of Dark Social

I recently provided an article to MediaPost’s Social Media Insider, outlining the rise of dark social in 2015. The article outlines existing consumer behaviors tied to sharing, the potential impact of ephemeral social apps and key points to consider moving forward. Follow Tom Edwards @BlackFin360

SXSW 2015 – What Will Advertising Look Like in the Year 2020

Now through September 5th, 2014 is the time to vote on panels & presentations for SXSW Interactive 2015. I have submitted a presentation for consideration and would greatly appreciate your support. My proposed topic is What Will Advertising Look Like in the Year 2020. This is an in-depth extension of my previously published iMedia article …

The Guardian & Marketing in 2020

My commentary was recently included in the Are You Ready for Marketing in 2020 article posted by Michael Brenner via The Guardian. The article explains how evolving consumer habits and pressures on marketers will have redefined marketing by 2020. Follow @BlackFin360