BlackFin360 – Innovation To Reality
Tom Edwards is a professional futurist and keynote marketing technology speaker covering data, digital, artificial intelligence, marketing technology and emerging media trends
I recently had the opportunity to provide the opening keynote for the Dallas Fort Worth Interactive Marketing Association discussing trends tied to evolving consumer experiences. This is the latest version of the InnovationToReality talk series covering all facets of consumer behavior and emerging technology. It was a fun and highly interactive keynote session! We discussed how Star …
Tom was recently recognized as a top 50 most influential business leaders in tech. He was also recognized by Tech Titans, as an award-winning Technology Advocate. As a technology evangelist & influencer, Tom is adept at carrying a brand message forward. From highlighting products and services, to content creation during key industry events. Tom has worked with brands …
Here is a quick reaction & recap video with highlights from today’s Google I/O 2019 event. Google continues to build towards an ambient future. The most exciting announcements were tied to the consolidation of augmented reality, computer vision and 3D experiences directly into search results, the next iteration of Google Duplex for the web that …
A standout moment in my speaking career occurred in 2018 when I delivered a TEDx talk. Since then, the talk has steadily gained views and is now showcased on TED.com. I am both thrilled and humbled to see my work recognized in this way. Follow Tom @BlackFin360 across YouTube, Twitter or Instagram
I was recently asked by Ad Exchanger to provide my thoughts tied to announcements made at Facebook’s 2019 F8 developer conference. Here is a link to the published Ad Exchanger article. My full commentary is outlined below: (Ad Exchanger) Does this “privacy vision” feel sincere or is Facebook cleverly positioning its shift? (TOM) I feel …
Here is a full recap of key trends from the 2019 National Retail Federation Conference. Follow Tom Edwards @BlackFin360 via YouTube, Instagram, and Twitter
I recently had the opportunity to be a guest on the Tonya Hall show. Tonya is a contributor to CBS Interactive properties such as ZDNet and Tech Republic. Our discussion touches upon a number of currently trending topics such as artificial intelligence, spatial computing, voice assistants, proxy marketing, digital twin, 8K and much more. Here is the full interview.
As technology seamlessly integrates into our lives we will continue to move towards a time when our technology adapts to us vs. us inputting into the technology. 2019 will accelerate the convergence of experiences. The shift from desktop and mobile to voice, vision and touch fueled by intelligent systems will be a key focus for …
I recently had the opportunity to join the NextGen Ninja Show. Host Kory Farooquie and I discuss a number of topics from data, humans over hype, humans vs. AI, dealing with disruption, GenZ, the future and more. Follow Tom Edwards @BlackFin360 via Twitter, Instagram, YouTube
Below is a full recap of key trends from SXSW Interactive 2019. From the ever-expanding spatial computing landscape, electric scooters, activations, robots & AI, the not so silent voice wars and so much more. It’s all here. Follow Tom Edwards @BlackFin360
A quick reaction & recap video with highlights from today’s Facebook F8 event. The macro theme was the future is private and it was all about Facebook’s approach to privacy and it’s product suite. Messenger is going to play a starring role, advances with Instagram and commerce, further maturing of Facebook’s AR toolset, new and …
I first heard of the VOID three years ago and I was hooked when I watched the following YouTube video. Since then I have wanted to become fully immersed in the VOID and thought many times about making the trip to Utah where the first VOID facility was constructed. Today, I didn’t have to travel …
AI and cognitive technologies are enhancing many different industries and providing significant ROI for early adopters. However, AI is also providing benefit in improving our various experiences in life. In this podcast, Cognilytica analysts Kathleen Walch and Ronald Schmelzer interview Tom Edwards, Chief Digital & Innovation Officer at Epsilon Agency, who shares insights into how …
Tom Edwards & Ian Beacraft recap highlights of the 2019 Consumer Electronics Show. Highlight Time stamps: Press conference highlights 0:21AI Everywhere 1:22Voice Based Ecosystems 2:13Framing AR 3:018K & Shift to Multimodal 4:20Experiential Design 5:33 Follow Tom Edwards @BlackFin360 & Ian Beacraft @Ianbcraft
Tom Edwards outlines 10 macro trends from CES 2019. AI Everywhere – 1:15 Convenience Is Key – 2:56 Voice Ecosystem Rally – 4:54 Framing Augmenting Reality – 6:19 Connectivity Is Closer – 8:41 Proxy & Predictive – 10:14 Digital Twin – 12:24 8K = Shift to Multi-Modal – 13:44 Mental & Physical Interfaces – 15:35 …
I recently had the privilege to deliver the Evolution of Experience keynote at the 2018 Frito-Lay Boundless Marketing Summit in Nashville, Tennessee. For this event, I tailored the Evolution of Experience, E^3 talk tied to Empower, Exponential and Enhanced to focus on the camera as a platform, artificial intelligence, multi-modal and the New 4 P’s of AI marketing. Empower is looking at how accessibility to …
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What a great week! From the OnCon Icon Awards to delivering a keynote during the 2019 Carnegie Dartlet Conference, it was a great week in Orlando! What was great about #CarnegieConf, besides the fact that it was hosted at Walt Disney World, was the amazing audience of higher education professionals. They were highly engaged both …
Recently, my data design team was featured in Shopper Marketing magazine. We discuss how we look to the future world of commerce and Amazon’s role. Here is a link to the full article Follow Tom @BlackFin360
I recently had the privilege of joining Nathan Eckel as a guest on his BeTheTalk podcast series. We talked about the near future, artificial intelligence, spatial computing and my preparation approach for TEDx. You can hear all of episode 320 BeTheTalk podcast interview here: Time Stamped Show Notes[01:08] – Behind Tom’s talk called “The Evolution of …
Tom Edwards, Ad Age Marketing Technology Trailblazer, and Chief Digital & Innovation Officer, Agency @ Epsilon explores how Gen Z and their view of the camera will evolve marketing as a part of the Innovation to Reality™ content series. This video explores how Generation Z, the first mobile-first generation are evolving the role of the …
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One of the bigger trends in 2019 will be tied to Digital Twins… but why? Here is a full video breakdown. WHAT ARE DIGITAL TWINS A digital twin refers to a digital replica or model of a physical asset (physical twin), processes, people, places, systems and devices that can be used for various purposes such …
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Recently, my commentary on data & AI was included in an Ad Age piece on the role of data, artificial intelligence & brands. Here is a link to the full article. Here is my full commentary based on Ad Age’s original question… Ad Age: We’re seeing more agencies now offering services for AI solutions, but …
Epsilon Agency’s Tom Edwards, Chief Digital & Innovation Officer, Ian Beacraft, Group Director, VP Digital Strategy and Steve Harries, VP, UX & Innovation share key takeaways from SXSW including why it was all about the immersive experiences. Follow Tom @BlackFin360
I recently had the privilege to deliver a keynote to the Discover card Pulse network advisory team covering the topic of converting AI into ROI. For this event, I tailored the Evolution of Experience, E^3 talk tied to Empower, Exponential and Enhanced with a detailed look at multiple facets of artificial intelligence including how the …
I recently had the pleasure of sitting down with Jeffrey Hayzlett of C-Suite TV to kick off season 7 of Executive Perspectives. We discussed digital disruption, conversational experiences, artificial intelligence and best practices for leveraging data to connect with consumers. Now, I have heard from multiple sources that the interview is available On-demand on domestic …
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I recently had the opportunity to deliver a version of the Evolution of Experience talk as a keynote during the Viva Fresh Expo in San Antonio, Texas. The first half of the talk explored the rise of Amazon and it impacts on consumer behavior and retail experiences. Then the presentation shifted into the full Evolution …
Immediate reaction and analysis to the Apple WWDC 2018 Developer keynote by Tom Edwards, Ad Age Marketing Technology Trailblazer and keynote speaker. This video outlines Apple’s announcements tied to iOS12, AR Kit 2, Animoji & Memoji, updates to Facetime, Siri Shortcuts and much more. Follow Tom @BlackFin360
I recently had the privilege to deliver the Evolution of Experience keynote during the Path To Purchase Expo. For this event, I tailored the Evolution of Experience, E^3 talk tied to Empower, Exponential and Enhanced to focus on the camera as a platform, artificial intelligence, multi-modal, and the New 4 P’s of AI marketing and how the convergence of all of these will impact …
I recently had the privilege to deliver the Evolution of Experience keynote for the REX Executive Roundtable group at the San Diego Zoo. This was a lead-up event to recent IHRSA 2018 conference. For this event, I tailored the Evolution of Experience, E^3 talk tied to Empower, Exponential and Enhance to bring examples relevant for the evolution of experience in the fitness industry. Here …
During SXSW 2018 I had the opportunity to discuss “How Artificial Intelligence is Transforming Marketing“. The session was in partnership with Oculus360 & their CEO, John Dubois. John and I discussed our collaborations with machine learning applied to various categories, including eSports and how to align unstructured & structured data. Here is a recorded webinar that we …
I recently had the privilege to deliver the Evolution of Experience keynote at the 2018 Financial Brand Forum. For this event, I tailored the Evolution of Experience, E^3 talk tied to Empower, Exponential and Enhanced to focus on Data, Artificial Intelligence, Multi-Modal and the New 4 P’s of AI marketing, and much more. Empower is looking at how accessibility to mobile technology has led to …
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I recently had the opportunity to be a guest on the Tonya Hall show. Tonya is a contributor to CBS Interactive properties such as ZDNet and Tech Republic. Our discussion touches upon a number of currently trending topics such as machine learning, artificial intelligence, blockchain, emotive robotics and more. Here is the full interview. Follow Tom …
I was recently asked by Adweek to provide thoughts around SXSW and whether it is still worthwhile for brands to activate there. Here are my full responses and the first was used in the article. 1. Do you think SXSW is still a valuable place for brands, marketers to be? Why or why not? I …
I was incredibly excited to have been accepted as a speaker for the first TEDx Oaklawn event in Dallas, Texas on March 17th, 2018. I delved into the fascinating topic of the evolution of experience, discussing how we’re gradually moving away from mobile devices as our main mode of interacting with technology. Follow Tom @BlackFin360
I had the privilege of presenting to the Dr. Pepper Snapple Group marketing organization today via a Keynote format on the topics of data & the evolution of experience during their Media Masters event. The first half of the hour-long talk explored how Epsilon Agency approaches data and data design. Highlighting our work with structured …
It’s my favorite time of year. No, I am not talking about Santa & reindeer, I am talking about predictions! Here is a full analysis of potential trends to consider heading into 2018 via a non-linear or choose your own adventure video format just click the image below. This video starts with a brief intro, then you …
This post is number 500 for the BlackFin360.com/blog. Starting this blog was one of the best decisions I have made professionally. It provided me with a platform to share original thoughts, cover industry trends and serve as a repository for speaking and media coverage. It has evolved significantly from the early beginnings in 2007. The blog …
I recently had the privilege to deliver the Evolution of Experience keynote during the Financial Brand Forum on May 8th, 2018. For this event, I tailored the Evolution of Experience, E^3 talk tied to Empower, Exponential and Enhanced to focus on potential impact on the financial services industry and pending disruption based on the camera as a platform, artificial intelligence, multi-modal, and the New …
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Tom is a highly dynamic and engaging speaker who possesses a deep understanding of marketing, technology, and consumer behavior. He has a unique ability to tailor his presentations to different industries and audiences, and delivers highly visual and thought-provoking journeys that leave a lasting impact. Over the years, Tom has delivered hundreds of marketing and …
As a speaker, Tom is dynamic, focused on future-proofing business while delivering results today. He has a deep understanding of marketing, technology, and consumer behavior that translates to all audiences. Tom can tailor a keynote by industry and deliver a highly visual and thought-provoking journey. Tom regularly speaks on the convergence of culture and technology …
As the experiences for SXSW 2018 begin to kickoff, one of the first stops was at the Bose Augmented Reality Audio experience. The experience starts with a video outlining various use cases tied to voice based Augmented Reality. The trick here though is that there is not a visual aspect to the experience. It’s all …
Tom is a highly dynamic and engaging speaker who possesses a deep understanding of marketing, technology, and consumer behavior. He has a unique ability to tailor his presentations to different industries and audiences, and delivers highly visual and thought-provoking journeys that leave a lasting impact. Tom’s ability to tailor his presentations to specific industries and …
Sunday night April 22nd at 6 EDT, my previous interview with Jeffrey Hayzlett and C-Suite TV aired on the BizTV television network. Here is a recap of the discussion. I previously had the pleasure of joining the C-Suite TV team at their San Francisco event and was interviewed by Jeffrey Hayzlett. It was a fun …
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Recently, my data design team was featured in Shopper Marketing magazine. We discuss how we leverage artificial intelligence, specifically Machine Learning, to redefine our approach to data analysis and deriving insights. Here is a link to the full article. Follow Tom Edwards @BlackFin360
Tom Edwards, futurist and Ad Age Marketing Technology Trailblazer explores the merging of artificial intelligence and robotics as a part of the Innovation to Reality™ content series. This video discusses the topics of Defining robotic intelligence Emotive robotics as a key to connection with humans Where robots powered by AI will have the greatest impact …
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Immediate reaction and analysis to the Facebook F8 developer keynote delivered by Mark Zuckerberg by Tom Edwards, Ad Age Marketing Technology Trailblazer and Keynote speaker. Follow Tom Edwards @BlackFin360
I recently had the privilege to deliver the Evolution of Experience keynote as the opening session of the recent AMA Marketing Technology Virtual Conference. For this event, I tailored the Evolution of Experience, E^3 talk tied to Empower, Exponential and Enhanced to focus on the camera as a platform, artificial intelligence, multi-modal, and the New 4 P’s of AI marketing. Here is the full …
Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon presents the E^3 framework, Empower, Enhance, and Environment tied to the Innovation to Reality™ content series at MWCA17. This video is the full presentation from Mobile World Congress Americas 2017. This content series highlights the evolution of experience through the E^3 …
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Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon highlights the future of interfaces and intelligent systems as a part of the Innovation to Reality™ content series. This video provides a glimpse into the near future. From intelligence augmentation through artificial intelligence, biointerfaces such as the skin and the mind, …
Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon analyzes best practices and points of difference between Google Actions across the Google Assistant ecosystem as well as Amazon Alexa Voice Services. In this video, Tom compares and contrasts Amazon Alexa Skills with Google Actions and discusses feature differences, outlines best …
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I recently had the privilege to deliver the Evolution of Experience keynote at the 2018 Evanta CMO Summit in Dallas, Texas. For this event, I tailored the Evolution of Experience, E^3 talk tied to Empower, Exponential and Enhanced to focus on the camera as a platform, artificial intelligence, multi-modal, the New 4 P’s of AI marketing and new themes introduced by the Apple WWDC …
Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon discussed Gen Z, Computer vision and the evolution of experience at Ad:Tech NY 2017. This video is the presentation content prepared for Ad:Tech New York 2017, featuring proprietary research tied to Gen Z and the evolution of experience. Over the coming months, …
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Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon presents the introduction (Video 1 of 4) of the Innovation to Reality™ content series. This series will highlight the evolution of Experience through the E^3 framework of Empower, Enhance, and Environment. This framework and subsequent examples build a vision towards the …
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I was recently asked by Readers Digest for insight into key trends for 2018. One of the trends they chose to feature is the intersection of immersive experiences and eSports. Follow Tom Edwards @BlackFin360
Tom Edwards, Ad Age Marketing Technology Trailblazer and TEDx speaker shares 7 tips about preparing for TEDx or any major public speaking event. By focusing your time and effort on knowing your audience, framing and refining your story and following these 7 tips, you will be well prepared to take the stage and deliver a …
I was recently asked to contribute to Entrepreneur.com India discussing key marketing trends for 2018. The article highlights major trends that will continue to advance in 2018. The Camera As a Platform Messaging Apps Evolve System Based Marketing Integration of AI Assistants into Everyday Life Follow Tom Edwards @BlackFin360
Over the past few years, one of the most consistent brands across trade shows (CES, MWC, SXSW) has been Sony. I have been impressed with their strategy to evolve experience interfaces beyond mobile through voice, vision and touch. At SXSW 2018, Sony’s experience is a showcase of multi-modal interfaces. From interactive projectors, AR & VR …
Tom Edwards, futurist and Advertising Age marketing technology trailblazer outlines the evolution of experience at TEDx Oaklawn. Follow Tom Edwards @BlackFin360
Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon highlights the third pillar of the E^3 framework, Environment in Video 4 of 4 in the Innovation to Reality™ content series. This video outlines how our world is shifting towards synthetic reality with the convergence of location, computer vision and mixed …
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Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon highlights the first pillar of the E^3 framework, Empower in Video 2 of 4 in the Innovation to Reality™ content series. This series will highlight the evolution of Experience through the E^3 framework of Empower, Enhance, and Environment. The E^3 framework …
