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Recent BlackFin360 Posts

Amazon Spark Analysis July 25, 2017
AI and Computer Vision Key Trend for 2018 July 18, 2017
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BlackFin360 Video

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon analyzes the launch of Amazon Spark and discusses the potential connection to conversational commerce through messaging.

The video starts with an overview of the newly launched Amazon Spark, which is a mashup of discovery and inspiration features of Pinterest, combined with the UX style of Instagram for iOS users built on a foundation of a shoppable personalized feed.

The discussion shifts to unstructured social data & Amazon’s relevancy algorithms, the role of image recognition and the power of visual discovery as a foundation for additional data exhaust and progressive profiling.

Next, the analysis reviews the role of social in Spark and the evolution of reviews. From UGC, influencers, and social currency to a theory tied to rumors of conversational commerce through a potential messaging platform. Spark could be Amazon’s answer to a scalable campaign platform driven by WOM.

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Amazon Spark Analysis
July 25, 2017 TheBlackFin Leave a comment
Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon discusses how computer vision, powered by artificial intelligence will be the key trend to watch in 2018.

I recently provided commentary to CMO.com discussing 7 digital trends that will change business forever. My contribution to the piece was tied to the potential impact of computer vision powered experiences and this led me to create this video.

It starts with an analysis of all facets of computer vision and how it will impact consumer experience, it’s role within multimodal computing, how machine learning is accelerating our ability to categorize visual information and I discuss the shift from mobile first to AI first.

The video then investigates computer vision’s implications and opportunities for marketers through image and object recognition, the camera as a platform, contextual environments and redefining personalized advertising, the alignment of virtual assistants and computer vision and computer vision’s role in the mass adoption of augmented reality.

The video ends with a discussion and research findings tied to the potential impact of computer vision driven experiences and what it means for Gen Z while also exploring the rapidly developing computer vision ecosystem.

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AI and Computer Vision Key Trend for 2018
July 18, 2017 TheBlackFin Leave a comment

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Quick video analysis of Amazon Spark, role of data, possible connection to convo commerce & WOM at scale for @amazon bit.ly/2v4fjQl 1 day ago
Destiny 2 beta has me dancing.... account.xbox.com/gameclip/71474… 3 days ago
RT @csuitetv: Watch @BlackFin360 talk about the future of marketing with @JeffreyHayzlett on #ExecutivePerspectives! #CSuite https://t.co/5… 3 days ago
Created an overview video outlining how AI driven computer vision enhanced experiences will be a key trend in 2018 bit.ly/2vj8SFT 1 week ago

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