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Recent BlackFin360 Posts

E^3 Evolution of Experience – Empower September 18, 2017
Apple iPhone X & The Evolution of Experience September 12, 2017
E^3 Evolution of Experience – Introduction September 4, 2017
Google Assistant Actions & Amazon Alexa Best Practices August 15, 2017
YouTube Messenger Launch Analysis August 7, 2017
Epsilon Agency & TripleClix eSports eBook July 31, 2017
Amazon Spark Analysis July 25, 2017
AI and Computer Vision Key Trend for 2018 July 18, 2017
BlackFin360 on Amazon Alexa July 12, 2017
Scaling Voice Plus Visual Experiences July 3, 2017
Artificial Intelligence & The 4P’s of Marketing June 22, 2017
68 Top Trends So Far in 2017 June 16, 2017
Symposium 2017 June 14, 2017
Microsoft E3 Xbox One X Reveal Analysis June 11, 2017
Apple WWDC 2017 Full Recap June 7, 2017
Apple WWDC 2017 Analysis June 5, 2017
5 Midyear Trends to Watch in 2017 June 1, 2017
Google I/O 2017 Full Recap May 19, 2017
Google I/O 2017 Live May 17, 2017
10 Years of BlackFin Blogging May 15, 2017

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Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon highlights the first pillar of the E^3 framework, Empower in Video 2 of 4 in the Innovation to Reality™ content series.

This series will highlight the evolution of Experience through the E^3 framework of Empower, Enhance, and Environment.

The E^3 framework and subsequent examples build a vision towards the future highlighting the exponential acceleration of experience through the merging of intelligent systems and technology that empowers.

Video 1 of the E^3 evolution of experience provided an overview of the E^3 framework and the evolution of experience from the 80’s into the 2020’s.

This video highlights everything from non-linear video, social messaging, conversational commerce, camera as a platform, co-viewing and more, this video dives into technology that empowers consumers.

I presented the full E^3 presentation as a keynote at Mobile World Congress Americas event in September 2017. This content will also be featured at future events.

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E^3 Evolution of Experience – Empower
September 18, 2017 TheBlackFin Leave a comment
Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon analyzes today’s Apple iPhone X event through the lens of the E^3 framework of Empower, Enhance, and Environment.

This framework and subsequent examples build a vision towards the future highlighting the exponential acceleration of experience through the merging of intelligent systems and technology that empowers.

Today, Apple unveiled the iPhone X which highlights how hardware is pushing the evolution of experience forward. In this video, I discuss the front camera as a platform, the rise of animojis and how AR Kit empowers consumers, brands, and developers.

Next, I discuss the first GPU’s embedded in an Apple device and how artificial intelligence plays a role in the delivery of experiences through both machine learning and deep learning.

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Apple iPhone X & The Evolution of Experience
September 12, 2017 TheBlackFin Leave a comment

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Tom TheBlackFin Edwards & BlackFin360 are your one stop shop for digital and emerging media trends to bring innovation to reality

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Video 2/4 E^3 Evolution of Experience. Outlines "Empower" & technology empowering consumers accelerating experience. bit.ly/2haQAns 6 days ago
RT @EpsilonMktg: @BlackFin360 explains how the camera becomes the new home page for the iPhone X via @adexchanger ow.ly/7aEd30f7EY6… 1 week ago
Had a great time delivering the E^3 Evolution of Experience keynote here at #MWCA17 @EpsilonMktg https://t.co/16LUVOxQ7w 1 week ago
Quick video analyzing the #AppleEvent iPhone X launch & the evolution of experience. What marketers need to know. bit.ly/2eTVrFq 1 week ago

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