Strategy

Hero 6 Final

BlackFin360™ specializes in defining strategy & insights for digital/social/mobile campaigns. My goal is to leverage experience from previous initiatives & engagements combined with the latest trends to create buzz, drive awareness & create captivating marketing programs that span early adoption through to mass mindshare.

In order to drive tangible business results in today’s digital world it is paramount to have a fully defined digital/social strategy prior to spending any marketing dollars.

I have worked with many Fortune 1000 companies (Hasbro, Electronic Arts, Microsoft, Dr. Pepper/Snapple Group, Frito-Lay, Bacardi, Exxon Mobil, GameStop) to properly analyze, create and execute comprehensive digital/social/mobile programs based on my strategic insight.

With a proven methodology and combination of audience analysis, creative concepts, channel specific tactics and measurable KPI’s let me work with you to define your next go-to-market strategy.

BlackFin360™ digital & social engagements provide analysis & recommendations for:

  • Converged Media Strategy
  • Digital Strategy (Digital, Social & Mobile strategy)
  • Owned/Earned/Paid
  • Content Strategy (Brand Personification, Asset optimization, Channel distribution, Discovery & Amplification)
  • Concept enablement focused on maximizing digital
  • Engagement strategy
  • Digital Shopper Marketing
  • Digital Retail Enablement
  • Enterprise Social Strategy
  • Strategic Partnerships
  • Media Strategy
  • Emerging Media Integration
  • Social CRM
  • Advocacy & Influencer
  • User Generated Content
  • KPI/Measurement Plans
  • Pitch & Big Idea Support

Let me enable your brand


Tom did an in depth market analysis that supplied critical information for a strategic launch in a new international market. He was able to understand cultural nuances that would have been overlooked by our team. He was a pleasure to work with and very informed on our recommended implementation strategy. I would happily work with Tom again.

Dax Davis | Entrust | Director, ECS Marketing & Social Media

Tom TheBlackFin Edwards & BlackFin360 are your one stop shop for digital and emerging media trends to bring innovation to reality

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