BlackFin360™ specializes in defining strategy & insights for digital/social/mobile campaigns. My goal is to leverage experience from previous initiatives & engagements combined with the latest trends to create buzz, drive awareness & create captivating marketing programs that span early adoption through to mass mindshare.
In order to drive tangible business results in today’s digital world it is paramount to have a fully defined digital/social strategy prior to spending any marketing dollars.
I have worked with many Fortune 1000 companies (Hasbro, Electronic Arts, Microsoft, Dr. Pepper/Snapple Group, Frito-Lay, Bacardi, Exxon Mobil, GameStop) to properly analyze, create and execute comprehensive digital/social/mobile programs based on my strategic insight.
With a proven methodology and combination of audience analysis, creative concepts, channel specific tactics and measurable KPI’s let me work with you to define your next go-to-market strategy.
BlackFin360™ digital & social engagements provide analysis & recommendations for:
- Converged Media Strategy
- Digital Strategy (Digital, Social & Mobile strategy)
- Owned/Earned/Paid
- Content Strategy (Brand Personification, Asset optimization, Channel distribution, Discovery & Amplification)
- Concept enablement focused on maximizing digital
- Engagement strategy
- Digital Shopper Marketing
- Digital Retail Enablement
- Enterprise Social Strategy
- Strategic Partnerships
- Media Strategy
- Emerging Media Integration
- Social CRM
- Advocacy & Influencer
- User Generated Content
- KPI/Measurement Plans
- Pitch & Big Idea Support
“Tom did an in depth market analysis that supplied critical information for a strategic launch in a new international market. He was able to understand cultural nuances that would have been overlooked by our team. He was a pleasure to work with and very informed on our recommended implementation strategy. I would happily work with Tom again.”
Dax Davis | Entrust | Director, ECS Marketing & Social Media
