I was recently recognized by OnConfrences as a 2020 Top 50 Global Marketer Award winner. It’s always a great honor to be recognized, especially when the award is determined 100% by your peers. This award originally had hundreds of nominees from across the globe.
In addition to picking up the award, I had the opportunity to also present a number of awards and had the opportunity to share a short story about success which I will post below.
The single most important driver of success in my career has been developing and maintaining a personal brand while in parallel delivering results for the brands I worked for.
I started writing point of view pieces about new and emerging technology, pop culture, gaming, and strategy back in 2007. Now 500+ posts later this helped to propel me as a paid speaker and opened up a number of new opportunities.
The content you create follows you from role to role, it serves as a demonstration for how you think to prospective clients and it also leads to awards. I was on this very stage last year picking up the OnCon Marketing Trailblazer and OnCon Marketing Contributor awards thanks in large part to contributions to the industry through writing.
I would highly recommend that those of you who mentor up and coming employees, that you empower them to develop a POV, allow them to flex their strategic and problem-solving skills and don’t be afraid to allow them to develop their personal brands.
This is how you can go from an employer to a true mentor. And it’s incredibly satisfying to see those that you invest in find their own success.