The first movie I saw in theaters was the original Star Wars (Episode IV) in the late seventies. That ignited my passion for advanced technology, space travel, science fiction, robotics and the future.
I continue to draw inspiration from that sense of wonder today. Understanding how to connect systems and data with compelling creative is key to connecting with consumers in an incredibly fragmented landscape.
Just like a disturbance in the force, there are macro digital shifts that will impact strategy. What worked a few months ago may not be applicable and adaptability and experimentation are key to staying ahead to meet the demands of today and to reinvent for tomorrow.
Below are my predictions/previews for 2016. The 16 Digital Trends for 2016 slide show explores macro digital shifts that will impact digital marketing in the next year.
The focus is to identify trends that can enhance campaigns in 2016 as well as provide a look into the near future through emerging technology that brand marketers will begin experimenting with in 2016.
From the impact of Ad-Blocking to Holographic Computing, the deck will provide an overview and key takeaways for consideration for 2016 planning.
Follow Tom Edwards @BlackFin360
