Tag Archives: Apple iOS 11 Analysis

Apple iPhone X & The Evolution of Experience

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon analyzes today’s Apple iPhone X event through the lens of the E^3 framework of Empower, Enhance, and Environment.

This framework and subsequent examples build a vision towards the future highlighting the exponential acceleration of experience through the merging of intelligent systems and technology that empowers.

Today, Apple unveiled the iPhone X which highlights how hardware is pushing the evolution of experience forward. In this video, I discuss the front camera as a platform, the rise of animojis and how AR Kit empowers consumers, brands, and developers.

Next, I discuss the first GPU’s embedded in an Apple device and how artificial intelligence plays a role in the delivery of experiences through both machine learning and deep learning.

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