Today’s event was all about Apple’s focus on new services. Normally these events discuss Hardware & Software, but today was all about new forms of subscriptions that allow consumers more control while showcasing Apple’s strategy to not only provide access /navigation/curation of entertainment but also serve as an end destination with new original content for gaming & entertainment.
Apple also provided a shock to the financial services system with the launch of Apple Card. With an interface and features yet to be seen by traditional banks, Apple is making a bold move towards controlling multiple facets of the consumer journey, all without advertising and an emphasis on privacy.
Apps are the future of TV, or so Apple claims during today’s Apple event. The features include a glass touch remote, siri, great content and apps that set the stage for the new Apple TV experience but what does this mean for marketers?
With Apple claiming that the future of television is apps, this opens the door to revitalize their iAd business. The foundation for the rise of iAd has been set in motion. iAd is enhancing targeting capabilities, partnering with 3rd party ad tech firms and building out their programmatic capabilities.
With Apple TV becoming the central hub and aggregation point of entertainment across streaming services, This opens opportunities to connect with more audiences and map context and consumption behaviors and reduces the friction to find content across services.
With tvOS at the foundation, apple is providing the tools for developers to create immersive experiences for the Apple TV. This expands beyond streaming entertainment and brings iOS and console games to the Apple TV.
This provides yet another opportunity to create contextually relevant advertising solutions across mac OS platforms and I am excited to test the new iAd solutions for tvOS when they are made available.