I recently attended the 2016 Mobile World Congress event in Barcelona, Spain. With over 100,000 attendees and 2,200 participating companies there was a lot of breaking news and tech on display that has the potential to reshape industries.
With mobile representing a primary access point for consumers this event is becoming increasingly important for brand marketers.
At the end of this post is a slideshow providing a comprehensive recap and analysis of key trends identified during the event. Here is a preview of the territories analyzed.
Key Industry Topics discussed at MWC such as ad blocking, digital transformation, sponsored data and the role of 5G for connectivity in the future.
Overviews of Technology that will empower consumers such as modular form factors, virtual reality cameras, connected devices and new features that can influence consumer behavior.
Immersive Experiences were at the center of MWC. The recap reviews new entrants into the VR arms race, how Facebook is looking to provide VR for the masses, the role augmented reality can play for brand marketers and the potential for mixed reality.
Evolution of the Connected Car dives into how connectivity is shifting from internal to external, the rise of autonomous cars, cars as the next mobile platform and the creation of immersive in-car experiences.
Here is the full slideshare deck:
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