GDC 2008

GDC2008I confirmed today that I will be attending the 2008 Game Developer Conference February 18-22 in San Francisco.

I am very excited about attending as outside of the networking and expo portion the key areas that I am interested in are the business and management topics of “Make the Community Part of Halo” and advertising and games.

The “Make the Community Part of Halo” discussions are very key as it talks about the bungie.net experience and how they worked to make community an integral part of the game itself.

I have worked with Microsoft Game Studios, Ensemble Studios and of course Electronic Arts on the Skate and NFS ProStreet titles fall along the same lines. So if you are attending the event let me know and we will schedule some time to sync during the conference.

CES 2008 In Closing

It is great to be back in Dallas! CES 2008 was a great event. From the Bill Gates hilarious “last day video” to all of the robots, gadgets and celebrities. CES is a definite must attend event for any tech/gadget lover.

Being the avid gamer that I am I was disappointed that there was not a larger presence from the gaming industry on hand for the event. The show was dominated by Home and Audio products. There was a “gaming showcase” area but it was mainly filled with resellers and start-ups. There was not a lot to be seen. Granted CES occurs after E3 but it would have been nice to have more of a presence. The only major studio that I saw was Activision and they had a very small presence at the event.

One of the most impressive sites of the show was a “life size” version of the Autobot Bumblebee on the showroom floor. The level of detail and the scale of the piece definitely made you take notice.

Tom Edwards with Bumblebee

The only issue if you can call it one is that you definitely notice that there are 130,000 people in a confined space. There are times when you are pretty packed into a small space all vying for a glimpse of the latest and greatest but you have time to see all that you want to see.

Until Next year… Viva Las Vegas… Thank you… Thank you very much!!!

Tom Edwards with Elvis

30,000 and the Future

aunlockedOne of the best features that the Xbox team introduced was tying in-game achievements to a publically viewable profile. What this allowed was for you as a gamer to start building gaming “equity” over time that could then be shared and compared with your friends and others in the gaming community. This small detail has caused me to forgo the PS3 and only play the Wii with my son as I have been focused on increasing my gamerscore and pushing myself as a game enthusiast.

With that said, yesterday marked the passing of the 30,0000 gamerscore plateau. It took 135 days to go from 20,000K to 30,000K with an average gain of 74 points per day. So I thought I would take a moment and archive some fun facts since I started gaming on the 360 oh so many moons ago.

1) Consecutive Days Played Streak – 72
2) Retail Titles Completed – 11
3) World Gamerscore Ranking – 3734
4) World Achievement Ranking – 3398
5) Largest single day achievement gain – 39
6) Most points in a day – 1200
7) Completion Percentage (0 score games removed) – 53%
8) Total Games Retail(61)/Arcade (27) Owned – 88

Here is a breakdown of the top five games played by days played:

1) NHL2k7 – 55
2) DW Gundam – 53
3) Halo3 – 48
4) Lego Star Wars II – 45
5) Gears of War – 22

Moving forward I am going to put an end to my gamerscore addiction and start playing the titles that I enjoy as I have a stack of games that are waiting to be played and enjoyed. Mass Effect, The Orange Box, Rainbow 6 Vegas, FEAR, and COD4 Multiplayer.

I have and will always be a gamer to some degree. My focus is just shifting a bit :)

Game Review – Guitar Hero III

Guitar-hero-iii-cover-imageThe game I am playing the most this week is Guitar Hero III. The first day I had it I played through 23 out of the 42 songs on career mode. I would not recommend doing that again as my hand is still numb.

I have to say that the Les Paul wireless guitar is a definite upgrade to the initial Xplorer version. WIth detachable faceplates you can change the look on the fly (Sold Separately). But the most impressive thing about the guitar is the feel. It is very natural with the button placement and just feels right. Being wireless is good as well as when you are thrashing about the living room you don’t pull your Xbox onto the floor.

There are some great songs including the Rolling Stones “Paint it Black” and one thing I was not sure about initially was the battle mode. As you progress through the career you encouter different “legends” such as Tom Morello from Rage Against the Machine and Slash of GnR and Velvet Revolver fame. This is also the basis of some of the competition via Xbox Live. Although watch out for the sudden death showdowns if you tie during a battle. Miss a single note and you could be done.

All in all I would recommend GH 3. It is still a fun game with new tracks and a new guitar and having Live access for career co-op or battles is great as that was definitely missing from GH 2.

Other games I am into right now are still Halo 3 and The Orange Box.

One Console

While flying to San Francisco today I read an article that got me thinking… It discussed the fact that it is inevitable that a unified gaming platform is coming. It referenced past examples of commodification (when an item that previously was not a commodity becomes one). The primary example was the cell phone and how it started as a status symbol and they were expensive and all they allowed you do was make calls. Now they are small, play music, record video and for the most part are no longer status symbols… essentially a commodity. 

History shows that technology always becomes commodified and follows similar life cycle patterns. This is now happening with gaming consoles. Gaming consoles today do more than the market wants or needs. Now they serve as your media hub for movies, pictures, the web, etc… Once you reach the point in a products lifeccle where you are positioning more features than the market needs you begin to commoditize your offering. 

The current splits between systems also greatly impact publishers as they have to decide whether they are going to release a title across the major first party systems or go with a proprietary system and receive additional compensation. This model is counter productive in some ways as additional resources are utilized not in the creation or enhancement of the gaming experience but to ensure the game ports to the specific format. Also there is more content being released that is not necessarily competing directly with other titles on other systems. This in turn dilutes the publishers efforts as they are not receiving the type of market penetration that is conducive to larger profit margins.

In esssence these factors will lead to the inevitable which is a one-console future. The article stated that this would not occur because we want one but because the market cannot sustain itself. What would happen if this were the case? You would see a drop in hardware cost and an increase in manufacturers as this would de-emphasizes the importance of the hardware (Think TV’s in recent years) and allows game publishers with 100% market penetration which would lead to cheaper games as publishers would not have to split resources between two versions of the same game. This would also create more of a channel approach to distribution.

What are your thoughts? Is a unified console a reality? Can the market continue to sustain the current fragmentation? If it were based on the current generation consoles I would call it the WiS360… or the PSWii60.

Wii Have Lift-off

Being the avid Xbox gamer and achievement points connoisseur that I am it may come as a surprise that we recently acquired a Wii. Granted it is for my son and I will not be giving up my Xbox anytime soon, but the direction Nintendo is going with the product and the market they are serving does warrant attention.

The image of my 5 year old son coming down the stairs dripping from sweat after playing Wii boxing is one I will not forget anytime soon. I definitely approve of activities that require physical interaction over button mashing, at least for my son :). The kids also like the concept of the Mii. A Mii is essentially you represented in various Wii games. My 3 year old daughter laughs hysterically each time we pick up and shake a Mii around the screen.

The fact that you can play Nintendo Gamecube games is also a big plus. Titles like Mario Cart and other kid friendly titles give me as a parent a level of comfort around the titles that I expose my kids to. I would recommend the Wii for anyone who is a casual gamer or has young ones in the household. For your Bioshocks, Halo’s and Gears of War, I would stick with the Xbox as the console of choice.

wii

Why The Black Fin

Hello and Welcome to the Black Fin Blog. I am Tom Edwards, VP, Sales & Marketing at Telligent Systems. The purpose of this blog is to provide additional insight into Telligent and Community Server as well as provide my perspective on sales & marketing. So why the Black Fin? It is a newly acquired nickname given to me by one my co-workers. He thought it would be funny to name my hair, so it stuck. Yes I choose to go with a more aerodynamic approach, but hey it can cut through water like nothing else. Anyway, I will try to keep it light and interesting moving forward.

I am an avid gamer (Xbox 360 is my platform of choice) gamertag – TheBlackFin. Look me up on either the http://www.360voice.com/ or anytime you are on Xbox live. I am always up to co-op on the latest game.

Take care,

Tom