Tag Archives: Blackfin360

In The News: Entrepreneur.com 2018 Trends

I was recently asked to contribute to Entrepreneur.com India discussing key marketing trends for 2018.

The article highlights major trends that will continue to advance in 2018.

  • The Camera As a Platform
  • Messaging Apps Evolve
  • System Based Marketing
  • Integration of AI Assistants into Everyday Life

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Future of IoT Discussion at CES 2018

During CES 2018 I had an opportunity to sit down with the Ecovacs team, a leading robotics manufacturer. We talked about the future of Internet of Things (IoT) experiences, the role of data, blockchain and artificial intelligence impact on how IoT experiences will evolve.

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WMD Podcast: Balancing Personal & Professional Branding

This is the second part of my interview session with the Words of Mass Disruption podcast with Eric Hanes.

During this discussion, we dive into finding the right balance between personal and professional branding , 4 steps to a better digital you and the importance of creating and sharing content,  and adding value to your professional networks.

WHAT YOU WILL LEARN IN THIS EPISODE

1. How important it is to develop and share your own perspective and point of view.

2. Be open with your network connections.

3. Find the right balance of Personal Brand (the Digital You) and your Professional Brand (the hand that feeds you).

4. Diversify your network.

Here was part one of the podcast discussing all facets of Artificial Intelligence.

WMD Podcast via iTunes

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Follow Eric Hanes @WordsDisruption

In The News: Marketing Dive 2018 Trends

I was recently asked by the Marketing dive team to provide insight into 2018 trends that will impact content marketing.

My commentary was tied to the integration of both social messaging and the pending shift of mobile user experiences.


For more detail about 2018 Trends please review the full trend analysis.

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Exploring Artificial Intelligence & Robotics

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon explores the merging of artificial intelligence and robotics as a part of the Innovation to Reality™ content series.

This video discusses the topics of

  • Defining robotic intelligence
  • Emotive robotics as a key to connection with humans
  • Where robots powered by AI will have the greatest impact
  • How to find AI talent
  • Home-based robots that are arriving in 2018
  • Impact on health care
  • Intelligence augmentation
  • System based marketing
  • Where AI and robotics will lead industries over the next several years

The E^3 content series highlights the evolution of Experience through the E^3 framework of Empower, Enhance, and Environment.

The E^3 framework and subsequent examples build a vision towards the future highlighting the exponential acceleration of experience through the merging of intelligent systems and technology that empowers.

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Trends for 2018 and Beyond

It’s my favorite time of year. No, I am not talking about Santa & reindeer, I am talking about predictions!

Here is a full analysis of potential trends to consider heading into 2018 via a non-linear or choose your own adventure video format just click the image below.

This video starts with a brief intro, then you will have the option to select a specific section of interest or watch it straight through from beginning to end.

In 2017 I spoke a lot about the evolution of experience through the E^3 Innovation To Reality series.  2018 will bring us closer to a convergence of technology that empowers, intelligent systems that enhance, and the line between physical and digital reality will continue to blur.

EMPOWER – Highlighting everything from camera as a platform, virtual reality gets social, evolution of social messaging, physical experiences that enhance digital, immersive eSports, expansion of contextual commerce and more, this section dives into technology that empowers consumers.

ENHANCE – How AI & intelligent systems are accelerating the evolution of experience. From the democratization of AI, device based machine learning, blockchain put to use, visual discovery, voice + visual conversational experiences, and personalized audio.

ENVIRONMENT – How our world is shifting towards synthetic reality with the convergence of location, computer vision and mixed reality that will reshape how we interact with the physical world. This section includes pervasive robotics, biometric security, augmented art, mixing reality, connected intelligence, and brain controlled interfaces.

EXPERIENCE – This section highlights the convergence of empower, enhance and environment. With topics discussed such as Gen Z = enhance vs. create, system based marketing, mobile disruption, ambient computing, and synthetic reality.

Download the complete 2018 trends presentation. 

Follow The Epsilon Agency Innovation Team:

Tom Edwards @BlackFin360

Steve Harries @Steve_Harries22

Ian Beacraft @IanBcraft

Jeremy Olken @JeremyOlken

 

Apple iPhone X Unboxing & Initial Thoughts

Tom Edwards, Ad Age Marketing Technology Trailblazer, and Chief Digital Officer, Agency @ Epsilon unboxes the new Apple iPhone X and discusses nuances of the hardware and software as well as initial thoughts on the new user experience.

This video highlights my initial experiences with the iPhone X. From the initial unboxing to narration via Animoji’s, discussing augmented reality, the camera as a platform as well as highlighting some of the key features potential implications for marketers to consider.

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Gen Z & Computer Vision Ad:Tech Spotlight

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon discussed Gen Z, Computer vision and the evolution of experience at Ad:Tech NY 2017.

This video is the presentation content prepared for Ad:Tech New York 2017, featuring proprietary research tied to Gen Z and the evolution of experience.

Over the coming months, we will begin to see a significant increase in the amount of media velocity around the topic of AI + AR, specifically computer vision enhanced experiences.

This video is an overview of computer vision, implications for marketers, the role of Gen Z and how it will scale through a very well established ecosystem.

Tom discussed the impact: Computer Vision Experience & Gen Z through the lens of the E^3 framework, Empower, Enhance, and Environment tied to the Innovation to Reality™ content series.

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Xbox One X Project Scorpio Early Unboxing

I received a nice surprise as there was a special package waiting for me in my office. It was an early release version of the Xbox One X Project Scorpio edition.

The Xbox One X officially launches on the 7th of November. I captured the full unboxing, setup, and discuss what’s included and the features of the console including a look at the system after start-up.

A special thank you to Brent at Xbox and Chris from TripleClix for the great surprise.

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