AI Today Podcast Interview

AI and cognitive technologies are enhancing many different industries and providing significant ROI for early adopters. However, AI is also providing benefit in improving our various experiences in life. In this podcast, Cognilytica analysts Kathleen Walch and Ronald Schmelzer interview Tom Edwards, Chief Digital & Innovation Officer at Epsilon Agency, who shares insights into how AI is impacting marketing, customer experience, and more. He also shares how the “Pixar Theory” fits into the general vision of technology adoption and how, as a culture, we’ve come to accept AI in our daily lives.

Topics Discussed:

0:48 – Introduction
1:33 – Recap of Keynote topic at Amazon Alexa Voice Summit
2:53 – Discuss why we are in the “golden age of AI”
4:20 – Discuss The Pixar Theory and Artificial Intelligence
7:00 – Why predictive experiences are key for mass adoption of AI
9:00 – Discuss Gen Z & expectations of experiences
9:37 – How Epsilon Agency is using artificial intelligence
13:25 – What is the future of artificial intelligence?

Follow Tom Edwards @BlackFin360

 

 

Evanta CMO Summit Keynote

I recently had the privilege to deliver the Evolution of Experience keynote at the 2018 Evanta CMO Summit in Dallas, Texas.

For this event, I tailored the Evolution of Experience, E^3 talk tied to  EmpowerExponential and Enhanced to focus on the camera as a platform, artificial intelligence, multi-modal, the New 4 P’s of AI marketing and new themes introduced by the Apple WWDC 2018 that happened earlier in the day.

REX Executive Roundtables IHRSA Keynote

I recently had the privilege to deliver the Evolution of Experience keynote for the REX Executive Roundtable group at the San Diego Zoo. This was a lead-up event to recent IHRSA 2018 conference.

For this event, I tailored the Evolution of Experience, E^3 talk tied to  EmpowerExponential and Enhance to bring examples relevant for the evolution of experience in the fitness industry.

Here is the full 45-minute keynote.

Empower is looking at how accessibility to mobile technology has led to consumers being empowered to create, amplify and influence across generations.

Exponential is all about acceleration through intelligent systems. This looks at the rise of virtual assistants and the ability to predict consumer needs and ultimately become a proxy for the individual that will forever alter the path to purchase.

Enhanced is all about the bridging of physical and digital and how immersive computing, AR, VR, computer vision will make the user’s camera intelligent and forever changing the retail experience.

The talk ends with an explanation of how we will evolve from a mobile-centric world to the new normal of voice, vision and touch experiences powered by AI including a date when it will all converge.

It was a great crowd and I really enjoyed the hour with such a highly engaged and interactive group.

If you are interested in having Tom speak at your event please contact here.

Tom Edwards Speaker Bio

Follow Tom @BlackFin360

Dr. Pepper Media Masters Keynote

I had the privilege of presenting to the Dr. Pepper Snapple Group marketing organization today via a Keynote format on the topics of data & the evolution of experience during their Media Masters event.

The first half of the hour-long talk explored how Epsilon Agency approaches data and data design. Highlighting our work with structured data, our view on the alignment of actioning of data through mapping attributes to dimensions and then highlighting multiple case studies tied to our unstructured data work and machine learning approach.


Then the presentation shifted into the full Evolution of Experience, E^3 talk tied to  EmpowerExponential and Enhance and discussed how we will evolve from us inputting into technology, to our environment adapting to us.

Dr. Pepper Media Masters

Empower is looking at how accessibility to mobile technology has led to consumers being empowered to create, amplify and influence across generations.

Exponential is all about acceleration through intelligent systems. This looks at the rise of virtual assistants and the ability to predict consumer needs and ultimately become a proxy for the individual that will forever alter the path to purchase.

Enhanced is all about the bridging of physical and digital and how immersive computing, AR, VR, computer vision will make the user’s camera intelligent and forever changing the retail experience.

The talk ends with an explanation of how we will evolve from a mobile-centric world to the new normal of voice, vision and touch experiences powered by AI including a date when it will all converge.

It was a great crowd and I really enjoyed the hour with such a highly engaged and interactive group.

If you are interested in having Tom speak at your event please contact here.

Tom Edwards Speaker Bio

Follow Tom @BlackFin360

10 Reasons Westworld Won SXSW

Westworld’s SXSW 2018 activation was one of the most talked about and highly sought after experiences in recent memory. Many elements made this the best experiential experience to hit SXSW in my many years of attending.

Here are 10 reasons why the Westworld experience is one of the best-branded activations ever to hit SXSW.

1) Authenticity – The 2 acres dedicated to recreating Sweetwater was a sight to see. From the white doors of the Mesa Gold Station leading into Westworld to the carefully crafted buildings to the actors who never broke character. This level of authenticity and interaction was a key to why this execution more than any other I have been a part of was so compelling.



2) Exclusivity – The event was one of the toughest tickets at SXSW in 2018. Most of the times were reserved prior to the start of the conference.  The options to score a spot were either the incredibly long standby lines or hitting the lottery with Lyft… more on that later… The amount of social traffic I saw by those who didn’t get into the experience almost rivaled those that were highlighting their time in Sweetwater.



3) Analog in a World of Digital
– Walking onto the SXSW conference trade floor can be a jarring experience upon first entry. Your senses have to take a moment and adjust to the lights, the sea of VR headsets and every type of digital experience you can ask for. What made Westworld so compelling was the fact that it was the polar opposite.

The only technology was what you carried into the park. No Tesla charging stations here! Having a completely analog experience that heightened your natural senses was different than tricking your mind with ever-evolving synthetic realities.

4) Personalization – From choosing the black or white hat to the letter you receive at the post office to the final note you receive via e-mail and mobile, the experience was tailored to include personal elements at every turn. I even sent an IRL postcard from the Sweetwater post office.

5) Immersive within immersive  – In addition to the incredible sets and actors who memorized hundreds of pages of dialogue, it was the experience within the experience that really won the day. Whether it was trying to find additional clues, like a 3D Westworld maze map or a mysterious keyfob to unlocking a locked door with the season 2 premiere date as the code to a secret room in the already locked secret room.

The level of detail spent creating an immersive experience within an immersive experience was Inception level “dream within a dream” scenarios.

6) Secluded – The fact that the experience was 20 miles outside of Austin and in a very secluded location added to the experience. As you get closer and further outside of the city you were not quite sure what to expect and caused anticipation to build.

7) Partnership – How I got into WestWorld was through their partnership with Lyft. While we tweeted at Westworld via social, they responded with a cryptic response about Lyft having the code.

This promotional partnership with Lyft, who had 10 luxury vehicles that starting running special “winners” to the park between 2 and 10 pm, was a great way to drive usage for Lyft and rewarding those who looked for the code.

8) Socially Engaged – Our gateway into Westworld started with Twitter as I previously mentioned. The near-real-time engagement via the @WestworldHBO handle was very well done. Kudos to the Westworld social team as they nailed the tone and persona of the property that helped to cut through the noise of SXSW and focused our efforts towards engaging with the Westworld experience.

9) Limited Time Only – The activation only lasted a few days, which really amped up the conversation and desire to enter the experience. I had friends in Wilton, Connecticut asking if I was able to get into Westworld. Word of the activation spread well beyond the SXSW Interactive Austin crowd.

10) Post Event Follow-up – In addition to the personalized content during the experience, this morning I received a final communication welcoming me “back to reality” with a personalized letter that was optimized for sharing via social. The best aspect was my letter was different than my two co-workers.

I have been asked many times, what does it take for a brand to breakthrough at SXSW? I would say a combination of the 10 factors outlined above is a good starting point, but rarely have I come across an activation that went a perfect 10 for 10. That was #SXSWestworld

Follow Tom Edwards @BlackFin360

SXSW 2018 Sony Wow Studio

Over the past few years, one of the most consistent brands across trade shows (CES, MWC, SXSW) has been Sony.

I have been impressed with their strategy to evolve experience interfaces beyond mobile through voice, vision and touch.

At SXSW 2018, Sony’s experience is a showcase of multi-modal interfaces. From interactive projectors, AR & VR experiences, Robotic assistant Xperia Hello!, CES 2018 Star Aibo, and one of the weirdest yet immersive experiences I have been a part of at SXSW.

The Wow Studio is a preview of what’s to come as our environment becomes more of an interface and technology begins to adapt to us vs. us adapting to the technology.

I have experienced the Xperia Hello! At previous shows. The Xperia Hello! Is Sony’s version of a robotic assistant. Think of an echo style form factor with a 4.55 inch screen. The robot assistant responds to voice, gesture and facial expressions and one of the primary use cases I personally tried was tied to Skype and F2F communication.

One of the most unique experiences was the Sonic Surf VR experience. This was a fully immersive experience that did not require a headset. This is a new technology that will allow creators to make sound appear to move on its own. See below for a sample of the experience.

Audio as an extension of Enhanced Reality (AI + AR/VR/MR) is one of the key themes I have observed so far.

One of the final experiences was upon exit of the Wow Studio. This section featured a digital message/graffiti wall. The unique aspect is that the experience was driven by an interactive projector light based interface to create the experience.

Here is the evolving digital artwork.

Sony continues to provide a preview for how consumer centric experiences will continue to evolve. From AI & Robotics to gesture and touch based interfaces to the rise of enhanced audio in support of spatial experiences tying physical and digital together. Sony delivered on the promise of the “Wow Studio”.

On to the next experience…. Westworld

Follow Tom Edwards @BlackFin360

SXSW 2018 – Augmented Reality Audio

As the experiences for SXSW 2018 begin to kickoff, one of the first stops was at the Bose Augmented Reality Audio experience.

The experience starts with a video outlining various use cases tied to voice based Augmented Reality.

The trick here though is that there is not a visual aspect to the experience. It’s all driven based on various inputs such as location tags, GPS and extended phone functions.

By wearing the glasses, you get Audio queues such as reviews of a restaurant or landmark simply by looking at an object. The AR aspect is tied to invisible environmental queues that activate experiences.

This could be an interesting bridge to full AR experiences as consumers may accept pervasive voice as an extension into enhanced reality that integrates voice, vision and touch.

The form factor felt more like Snapchat Spectacles and less Google Glass. The push for form and fashion is key for mass adoption.

Looking forward to the SDK this fall as my questions were less about the hardware and more about the location tagging and environmental triggers where there will be a third party dependency.

On to the next experience!

Follow Tom @BlackFin360

WMD Podcast: Balancing Personal & Professional Branding

This is the second part of my interview session with the Words of Mass Disruption podcast with Eric Hanes.

During this discussion, we dive into finding the right balance between personal and professional branding , 4 steps to a better digital you and the importance of creating and sharing content,  and adding value to your professional networks.

WHAT YOU WILL LEARN IN THIS EPISODE

1. How important it is to develop and share your own perspective and point of view.

2. Be open with your network connections.

3. Find the right balance of Personal Brand (the Digital You) and your Professional Brand (the hand that feeds you).

4. Diversify your network.

Here was part one of the podcast discussing all facets of Artificial Intelligence.

WMD Podcast via iTunes

Follow Tom Edwards @BlackFin360

Follow Eric Hanes @WordsDisruption

Trends for 2018 and Beyond

It’s my favorite time of year. No, I am not talking about Santa & reindeer, I am talking about predictions!

Here is a full analysis of potential trends to consider heading into 2018 via a non-linear or choose your own adventure video format just click the image below.

This video starts with a brief intro, then you will have the option to select a specific section of interest or watch it straight through from beginning to end.

In 2017 I spoke a lot about the evolution of experience through the E^3 Innovation To Reality series.  2018 will bring us closer to a convergence of technology that empowers, intelligent systems that enhance, and the line between physical and digital reality will continue to blur.

EMPOWER – Highlighting everything from camera as a platform, virtual reality gets social, evolution of social messaging, physical experiences that enhance digital, immersive eSports, expansion of contextual commerce and more, this section dives into technology that empowers consumers.

ENHANCE – How AI & intelligent systems are accelerating the evolution of experience. From the democratization of AI, device based machine learning, blockchain put to use, visual discovery, voice + visual conversational experiences, and personalized audio.

ENVIRONMENT – How our world is shifting towards synthetic reality with the convergence of location, computer vision and mixed reality that will reshape how we interact with the physical world. This section includes pervasive robotics, biometric security, augmented art, mixing reality, connected intelligence, and brain controlled interfaces.

EXPERIENCE – This section highlights the convergence of empower, enhance and environment. With topics discussed such as Gen Z = enhance vs. create, system based marketing, mobile disruption, ambient computing, and synthetic reality.

Download the complete 2018 trends presentation. 

Follow The Epsilon Agency Innovation Team:

Tom Edwards @BlackFin360

Steve Harries @Steve_Harries22

Ian Beacraft @IanBcraft

Jeremy Olken @JeremyOlken

 

Xbox One X Project Scorpio Early Unboxing

I received a nice surprise as there was a special package waiting for me in my office. It was an early release version of the Xbox One X Project Scorpio edition.

The Xbox One X officially launches on the 7th of November. I captured the full unboxing, setup, and discuss what’s included and the features of the console including a look at the system after start-up.

A special thank you to Brent at Xbox and Chris from TripleClix for the great surprise.

Follow Tom Edwards @BlackFin360