This episode features an interview with Tom Edwards, Chief Digital and Data Officer at Omnicom Health Group, the largest healthcare marketing and communications network in the world. Prior to Omnicom, Tom served as Chief Digital and Innovation Officer at Epsilon. Tom has been named one of the Top 50 Most Influential Business Leaders in Technology and a Top 10 Global Marketer Award winner by OnCon this year.
On this episode, Tom talks about transparency in decision making, how to organize massive amounts of data in order to derive insights, and how to determine the ideal communication strategy for a target audience.
*[3:38] Merging Digital and Data
*[5:10] Making the most out of data assets
*[6:38] How to strategically enable teams
*[8:03] Predictive decisioning and the cookieless future
*[9:30] Making massive data sets actionable
*[11:47] Omnicom Health Group’s data architecture and tech stack
*[15:27] Creating common language across the organization
*[20:13] Looking to partner with leaders in data-driven organizations
*[23:14] Preparing for a shifting data landscape
*[26:24] The importance of transparency as a leader
*[29:23] Finding a mentor and sponsor
Follow Tom Edwards @BlackFin360 across social platforms.