Tag Archives: E^3

Gen Z & Computer Vision Ad:Tech Spotlight

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon discussed Gen Z, Computer vision and the evolution of experience at Ad:Tech NY 2017.

This video is the presentation content prepared for Ad:Tech New York 2017, featuring proprietary research tied to Gen Z and the evolution of experience.

Over the coming months, we will begin to see a significant increase in the amount of media velocity around the topic of AI + AR, specifically computer vision enhanced experiences.

This video is an overview of computer vision, implications for marketers, the role of Gen Z and how it will scale through a very well established ecosystem.

Tom discussed the impact: Computer Vision Experience & Gen Z through the lens of the E^3 framework, Empower, Enhance, and Environment tied to the Innovation to Reality™ content series.

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E^3 Evolution of Experience MWCA17 Keynote

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon presents the E^3 framework, Empower, Enhance, and Environment tied to the Innovation to Reality™ content series at MWCA17.

This video is the full presentation from Mobile World Congress Americas 2017. This content series highlights the evolution of experience through the E^3 framework of Empower, Enhance, and Environment.

The E^3 framework and subsequent examples build a vision towards the future highlighting the exponential acceleration of experience through the merging of intelligent systems and technology that empowers.

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E^3 Evolution of Experience – Empower

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon highlights the first pillar of the E^3 framework, Empower in Video 2 of 4 in the Innovation to Reality™ content series.

This series will highlight the evolution of Experience through the E^3 framework of Empower, Enhance, and Environment.

The E^3 framework and subsequent examples build a vision towards the future highlighting the exponential acceleration of experience through the merging of intelligent systems and technology that empowers.

Video 1 of the E^3 evolution of experience provided an overview of the E^3 framework and the evolution of experience from the 80’s into the 2020’s.

This video highlights everything from non-linear video, social messaging, conversational commerce, camera as a platform, co-viewing and more, this video dives into technology that empowers consumers.

I presented the full E^3 presentation as a keynote at Mobile World Congress Americas event in September 2017. This content will also be featured at future events.

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Apple iPhone X & The Evolution of Experience

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon analyzes today’s Apple iPhone X event through the lens of the E^3 framework of Empower, Enhance, and Environment.

This framework and subsequent examples build a vision towards the future highlighting the exponential acceleration of experience through the merging of intelligent systems and technology that empowers.

Today, Apple unveiled the iPhone X which highlights how hardware is pushing the evolution of experience forward. In this video, I discuss the front camera as a platform, the rise of animojis and how AR Kit empowers consumers, brands, and developers.

Next, I discuss the first GPU’s embedded in an Apple device and how artificial intelligence plays a role in the delivery of experiences through both machine learning and deep learning.

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E^3 Evolution of Experience – Introduction

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon presents the introduction (Video 1 of 4) of the Innovation to Reality™ content series. This series will highlight the evolution of Experience through the E^3 framework of Empower, Enhance, and Environment.

This framework and subsequent examples build a vision towards the future highlighting the exponential acceleration of experience through the merging of technology that empowers, intelligent systems that enhance and the shift towards contextual environments and synthetic reality.

I will present the full E^3 presentation as a keynote at the upcoming Mobile World Congress Americas event in September 2017 as well as future events.

Screenshot 2017-09-04 22.16.02Follow Tom Edwards @BlackFin360