Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon highlights the first pillar of the E^3 framework, Empower in Video 2 of 4 in the Innovation to Reality™ content series.
This series will highlight the evolution of Experience through the E^3 framework of Empower, Enhance, and Environment.
The E^3 framework and subsequent examples build a vision towards the future highlighting the exponential acceleration of experience through the merging of intelligent systems and technology that empowers.
Video 1 of the E^3 evolution of experience provided an overview of the E^3 framework and the evolution of experience from the 80’s into the 2020’s.
This video highlights everything from non-linear video, social messaging, conversational commerce, camera as a platform, co-viewing and more, this video dives into technology that empowers consumers.
I presented the full E^3 presentation as a keynote at Mobile World Congress Americas event in September 2017. This content will also be featured at future events.
Follow Tom Edwards @BlackFin360