Financial Brand Forum Tom Edwards Keynote

I recently had the privilege to deliver the Evolution of Experience keynote at the 2018 Financial Brand Forum.

For this event, I tailored the Evolution of Experience, E^3 talk tied to  EmpowerExponential and Enhanced to focus on Data, Artificial Intelligence, Multi-Modal and the New 4 P’s of AI marketing,  and much more.

Empower is looking at how accessibility to mobile technology has led to consumers being empowered to create, amplify and influence across generations. Specifically looking at the behaviors of Gen Z and the evolving role of the camera.

Exponential is all about acceleration through intelligent systems. This looks at the role of data for AI as well as the rise of virtual assistants and the ability to predict consumer needs and ultimately become a proxy for the individual that will split decision journeys between consumers and algorithms.

Enhanced is all about the bridging of physical and digital and how immersive computing, AR, VR, computer vision will make the user’s camera intelligent and forever our version of reality.

The talk ends with an explanation of how we will evolve from a mobile-centric world to the new normal of voice, vision and touch experiences powered by AI including a date when it will all converge as well as 4 new P’s of marketing to consider building future state strategy around.

It was a good crowd and I really enjoyed the 45 minute session + Q&A.

If you are interested in having Tom speak at your event please contact here.

Tom Edwards Speaker Bio

Follow Tom @BlackFin360

In The News: iPhone X & Augmented Reality

I had an opportunity to discuss the upcoming release of the iPhone 8 & X with AdExchanger. From machine learning to augmented reality, here is the full commentary.

Is Apple becoming more data-driven with the growing focus on Siri and personalization? 

Machine Learning was one of the most prominent topics during the keynote event. Apple conveyed that Siri is evolving and the experience will not only be personal, but more contextual in its interactions.

Where Apple truly shines is the interoperability of its platform. Having deep integration gives new insight into datasets, opening up the door for more predictive and seamless experiences.

And what impact will that have for advertisers?  Is Apple becoming a friendlier place for advertisers?

The announcement from Apple today is another signal that advertising will continue to evolve from contextual content to contextual experiences. With ARKit, Apple is enabling advertisers to tap into new effect-based marketing opportunities where it’s more about enabling experiences versus creating them. 

 
What do you think about the rumored dedicated AI chip inside iPhones? How are marketers meant to think about it?
 

Dedicated AI chips are a critical component to off-load processing for advanced AI activities, such as facial recognition and real-time machine learning functions within the handsets.

As marketers, we have to expand beyond desktop and mobile to consider a multimodal approach that includes computer vision, touch, voice and immersive computing such as AR & VR.

Apple technology will continue to evolve to support new canvases for marketers to connect with consumers, and it’s important to stay in front of new opportunities that become available.

Is Apple behind Echo, Google, etc. in the voice races?
Both Amazon and Google support third-party development to create experiences for marketers within their voice ecosystems, which is step one.

For Apple to stay competitive alongside Echo and Google in the voice races, we may see Siri evolve to support more skills and actions that can be driven by marketers.

Follow Tom Edwards @BlackFin360
The full AdExchanger article is here.