All Business Show Interview w/Jeffrey Hayzlett

I had the distinct pleasure to join Jeffrey Hayzlett on the All Business show. We had a great conversation discussing topics such as marketing and advertising shifts due to COVID19, shifts in consumer behavior, adaptive digital strategy, the role of AI, gaming + marketing, connecting with GenZ, emerging technology, and 2020 trends.

1:30 – Discuss how brands (w/ examples) are shifting marketing and advertising due to COVID19?

8:00 – Discuss how the consumer decision journey has evolved for everyone.

12:00 – Discuss gaming + marketing = Tripleclix.

15:30 – Discuss behaviors that impact technology adoption.

18:10 – Thoughts on marketers attending live events in 2020.

19:40 – Technologies that lead us into the near future.

The audio podcast version just posted as well via All Business Show.

All Business #237 – 1st Guest Tom Edwards

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Follow Jeffrey @JeffreyHayzlett

Proximity Marketing

apple-iphoneI recently attended a customer brand loyalty summit and saw some interesting things & met some very interesting people. One of the topics discussed during a networking session was the next progression associated with marketing and mobile devices.

A lot of us are glued to our phones (Or iPhones) as I have talked about before. With more and more consolidation of devices it is not a leap that the next progression will extend from the device being the primary focus of reach to incorporate other services around the device.

Soon your mobile device will go from being your portable music player/phone/organizer to housing digital coupons, boarding passes for flights and credit cards (bye bye wallet). This is already prevalant in tech-centric societies such as Japan, but with the mobile adoption rates at the highest they have ever been here domestically combined with an increase in the level of sophistication and comfort from end-users, more and more emphasis will be put on mobile devices.

From a marketing perspective this can become very interesting. We have seen the shift from mass marketing to individual marketing where the user is now king (or queen) in controlling the messages that they want to see. The next step in proximity marketing is to have users opt in to their likes and allow for the location or an event to market to the user when they reach a certain proximity to a location.

For example. I drink a lot of Starbucks. I can opt in that I like Starbucks. The next time I am driving/walking close to a Starbucks I might receive a ringback reminding me that I am close to Starbucks and a Grande Green Tea Latte might be good at this point in time.

This will not work for all organizations but it is the next step in how marketers and brands will reach beyond traditional methods and delivery and further incorporate technology while respecting the end-users ability to choose the messages that allow in.