I had the privilege of presenting to the Dr. Pepper Snapple Group marketing organization today via a Keynote format on the topics of data & the evolution of experience during their Media Masters event.
The first half of the hour-long talk explored how Epsilon Agency approaches data and data design. Highlighting our work with structured data, our view on the alignment of actioning of data through mapping attributes to dimensions and then highlighting multiple case studies tied to our unstructured data work and machine learning approach.
Then the presentation shifted into the full Evolution of Experience, E^3 talk tied to Empower, Exponential and Enhance and discussed how we will evolve from us inputting into technology, to our environment adapting to us.
Empower is looking at how accessibility to mobile technology has led to consumers being empowered to create, amplify and influence across generations.
Exponential is all about acceleration through intelligent systems. This looks at the rise of virtual assistants and the ability to predict consumer needs and ultimately become a proxy for the individual that will forever alter the path to purchase.
Enhanced is all about the bridging of physical and digital and how immersive computing, AR, VR, computer vision will make the user’s camera intelligent and forever changing the retail experience.
The talk ends with an explanation of how we will evolve from a mobile-centric world to the new normal of voice, vision and touch experiences powered by AI including a date when it will all converge.
It was a great crowd and I really enjoyed the hour with such a highly engaged and interactive group.
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Tom Edwards Speaker Bio
Follow Tom @BlackFin360