Futurithmic – ( Podcast Interview) – Experiential Computing, 5G, AI & more. Tech titan Tom Edwards of BlackFin360 talks about how the blurring of the lines between technology and culture is only going to grow as AI, AR, and 5G become embedded in our physical spaces to replace our smartphones.
Connecting the dots of the technology of today with the future of tomorrow. Here are the timestamps for key topics discussed.
1:38 – Tech Titan Advocacy Award 2:01 – Experience Driven Culture 2:55 – Shift Towards Multi-modal & Enhancing Mobility 4:05 – Ambient Computing 4:50 – GenZs Impact on Emerging Technology 5:50 – Expectations of Technology & Adoption of AI 8:05 – Virtual Assistant as a Preference Center, Rise of the Proxy Web 10:15 – Consumer Choice vs. Ease & Convenience 11:30 – Smart Glasses Adoption 13:00 – Benefits of 5G Connectivity 15:15 – Use cases for combining 5G + AI + AR = Proxy Twin Hypothesis 17:45 – Volumetric Capture 19:40 – 5G & Artificial Intelligence = Edge Computing & Edge Analytics 23:40 – 3 Types of AI 24:30 – Intelligence Augmentation & Predictive Decisioning 26:30 – The Future… Privacy, Presence, Commerce, Enhancing Experiences 29:15 – Gaming, Esports, & Technology Adoption, Interaction Economy
I was recently in LA and sat down with Chris Erb, founder of TripleClix, an amazing boutique video game marketing agency. I have known Chris for almost a decade and we have collaborated on a lot of fun programs over the years.
When Chris asked me to be guest #1 on his new podcast I jumped at the chance. We talk about the gaming industry and what it means for marketers, the future of gaming and consumer experience and a healthy debate about the Seattle Supersonics leaving for Oklahoma City. That and so much more. Enjoy!
As technology seamlessly integrates into our lives we will continue to move towards a time when our technology adapts to us vs. us inputting into the technology.
2019 will accelerate the convergence of experiences. The shift from desktop and mobile to voice, vision and touch fueled by intelligent systems will be a key focus for the coming year.
We will see the role of voice-based assistants evolve towards predictive proxies, advancing hardware will unlock spatial computing (AR/VR/Mixed/Hyper Reality) and rapidly evolving iterations of artificial intelligence will transform the camera and how we interact with the world around us.
We hope you enjoy our 2019 trend predictions. We filter the coming convergence through the framework of Empower, Exponential, and Enhanced
Today’s marketers have access to an incredible volume of consumer information, but most are simply not equipped to make sense of it all. With artificial intelligence (AI) and machine learning, we can quickly sift through all this varied, scattered input and identify invaluable, consistent consumer trends and actionable insights, something that would nearly impossible to accomplish manually.
Savvy marketers can use these insights to conquest new markets by understanding the audience affinities for various segments within their new market. Join the CEO of AI software company Oculus360, John Dubois, and Tom Edwards, Chief Digital & Innovation Officer of Epsilon, engage in a dynamic discussion about how brands are using innovative machine learning technology to identify, target, and succeed in new markets. Ian Beacraft, Vice President, Digital Strategy at Epsilon will host and moderate the discussion about:
How to use AI/machine learning to identify opportunities for brand extension and expansion
How audience affinity models can be applied to identify the products and brands most closely aligned with different customer segments
A real-world example of these strategies in action
eSports is “athletics of the mind” and it’s popularity is skyrocketing past traditional sports leagues. It’s a way for younger millennials & gen Z to compete and to create and share experiences and it’s shifting entertainment and lifestyle behaviors dramatically.
This eBook provides insight into 5 use cases for brand marketers to build an eSports strategy beyond simple sponsorship. We also highlight Epsilon Agency’s proprietary data assets that map psychographic insights through machine learning tied to various segments of gamers to uncover key personality markers.
We preview how this information can highlight lifestyle and affinity connections with gaming audiences for brand marketers through an eSports brand index that allows for seamless connections between brands and gamers with eSports playing a key role in binding the two.