Today multiple changes were rolled out across the Facebook platform leading up to the F8 developer conference. Outside of the changes to the newsfeed, merging of Top News & Most Recent, etc… One of the big changes you will immediately notice if you are an admin of a brand page is the new Friend Activity menu option that now resides directly below info.
This new option highlights users friends activity with a given brand page. The driver behind this is to show a more direct relationship with brand interaction amongst your friends in order to potentially strengthen engagement and consolidate brand related activity onto one tab that is directly tied to the brand.
This can also change the strategy for how a brand drives engagement on a post by post level as the availability/mandate of this tab now increases the need to not only drive acquisition of the Like, but to also focus on a sound engagement strategy.
From an admin perspective you cannot remove the Friend Activity option at this time.
Many new changes are on the way to the Facebook platform over the next few days. Keep your RSS feed subscribed here for the latest news that may potentially impact your brand’s Facebook page.
Follow Tom Edwards @BlackFin360