Facebook Updates Promotional Guidelines

Big news on the promotional front from Facebook today. According to the Fb team & latest blog post it’s now easier to administer promotions on Facebook.

Per the Facebook blog postWe’ve updated our Pages Terms in order to make it easier for businesses of all sizes to create and administer promotions on Facebook. Here’s what Page administrators need to know:
We’ve removed the requirement that promotions on Facebook only be administered through apps

Now, promotions may be administered on Page Timelines and in apps on Facebook. For example, businesses can now:

  • Collect entries by having users post on the Page or comment/like a Page post
  • Collect entries by having users message the Page
  • Utilize likes as a voting mechanism

As before, however, businesses cannot administer promotions on personal Timelines.”

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Accurate tagging is required in promotions

In order to maintain the accuracy of Page content, our Pages Terms now prohibit Pages from tagging or encouraging people to tag themselves in content that they are not actually depicted in. So, for instance:

  • It’s OK to ask people to submit names of a new product in exchange for a chance to win a prize
  • It’s not OK to ask people tag themselves in pictures of a new product in exchange for a chance to win a prize

We hope these updates will enable more businesses to use Facebook to launch their promotions. For more information regarding the changes to our promotions policies, check out our downloadable Promotion Guidelines, which include FAQs and best practices for running promotions through Facebook.

Here are Best practices & a quick FAQ tied to the announcement.

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This is a significant shift and the first movement of change prior to incorporating hashtag based submissions. The recent shift to support photos in comments and the recent focus on page level engagement and minimizing the importance of apps as well as adding the ability to highlight contests via mobile all contributed to the changes that were announced today and preview of the changes that are definitely coming.

Follow Tom Edwards @BlackFin360

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