Academia has played an important role for me over the past 13 years. During that time I have been an adjunct faculty member and had the pleasure to instruct thousands of students across many disciplines of marketing.
This week I had an opportunity to guest lecture at the University of Texas at Arlington. The course was focused on social media/digital strategy and the students were attentive and sharp.
I enjoy courses that focus on current best practices and push students to develop skills that can assist them immediately upon graduation.
Some of the key areas of focus and advice were:
- Focus on developing your network through Linkedin – It really is about who you know. I have seen this come to fruition throughout my career. It is important for new grads to start growing their network early in order to fully leverage it in the future.
- Have a point of view and develop original content – In order to stand out it is important to have a definitive point of view that is expressed through original content. This can be perspective on a given topic or simply industry commentary. The point is to showcase how you think to prospective employers. I strongly consider this when hiring against various strategy positions.
- It is important to find a mentor and a sponsor – In order to fully maximize your potential, it is important to have both a mentor who will invest in your personal and professional growth, as well as an internal sponsor, someone who will champion your progression within an organization.
It is always a pleasure speaking to individuals about to embark on their careers.
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