Tag Archives: Imedia Connection

In The News: iMedia 7 Ways AI Enhances Marketing Cover Story

This morning my new article 7 ways artificial intelligence will enhance marketing was the cover story for iMedia Connection.

The article reviews seven subsets of artificial intelligence from machine learning, cognitive computing, natural language processing, deep learning, predictive API’s, object recognition and dynamic content generation and how brand marketers can better uncover insights, connect with consumers, and redefine customer experiences using this innovative technology.

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iMedia Instagram Strategy Cover Story

This morning my new article How to Launch a Winning Instagram Strategy was the cover story for iMedia Connection.

The article reviews how Instagram can be mapped to the path to purchase and covers various use cases that can align with brand marketing objectives to meet and exceed their goals tied to the Instagram platform.

Tom Edwards Instagram Cover Story

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IN FOCUS article 5 Brands that are Instagram Superstars

This morning my new article 5 brands that are Instagram Superstars is the IN FOCUS cover story for iMedia Connection.

The article is an in-depth review of how innovative campaigns from American Airlines, Red Bull, Tiffany’s, Ford & Nike are using visual imagery to evoke emotional responses and to further humanize the brands.

Here is a link to the full article.

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