5 Ways Ad Agencies Are Behind The Times

My new article 5 Ways Ad Agencies Are Behind The Times was the cover story for iMedia Connection.

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This article dives into the topics:

  1. How “tactical digital” has not evolved
  2. Embracing the role of the marketing technologist
  3. The importance of strategic partnerships and exclusive access
  4. The true role that innovation plays within an agency
  5. How critical “smart” data is to winning

Follow Tom Edwards @BlackFin360

 

6 Latest Trends In Marketing Technology

This morning my new article the 6 latest trends in marketing technology is the cover story for iMedia Connection.

The article reviews 6 key industry trends such as collaborative commerce, curation, second screen & social TV, rich social media, crowdsourcing & social + CRM as well as partners and products that bring it all together.

Tom Edwards

A quick follow-up… I wanted to thank everyone for the great support of this article as it just hit #1.

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Follow Tom Edwards @BlackFin360