I was recently asked by Marketing Dive about how digital marketing will evolve in 2017.
One of the key territories I discussed for this piece was the role artificial intelligence, machine learning and cognitive experiences will play in the near future.
“From leveraging machine learning to accelerate sentiment analysis and domain-specific insights to cognitive computing solutions that automate experiences without human intervention to the rise of voice-based user experiences that will continue to expand in 2017 to deep learning that will fundamentally change how brands approach SEO to predictive API’s that will expose access to predictive models to further create seamless experiences for consumers, cognitive and intelligent systems will play a key role in how we approach marketing in 2017,” said Tom Edwards, Chief Digital Officer at the agency within Epsilon.
When asked about social media marketing in 2017:
“Marketers will need to shift their strategy from one of personification of the brand to a seamless experience that is about simplifying and predicting needs while also empowering consumers to create their own stories,” said Epsilon’s Edwards.
Follow Tom Edwards @BlackFin360