Generative AI & ChatGPT


I have been working on and speaking about the topic of AI since 2016. Over the years, I have researched across generational cohorts, and what is consistent across every age is the primary behavioral driver for why individuals will adopt and engage with intelligent systems, which is ease & convenience.

Generative AI, or artificial intelligence capable of creating new content and ideas, is one of the most rapidly growing technologies today. It has already made waves in the world of literature, art, music, and more. But what impact will it have on our future?

Generative AI has the potential to completely revolutionize how we create content. In its simplest form, it can be used to generate new stories or lyrics based on existing themes. The possibilities are far-reaching when it comes to creating entirely original works that would never been conceived without generative AI.

In this video, I discuss the rise of Generative AI and its implications for pharmaceutical marketing, creativity, prompt engineering, and key considerations tied to visual and text-based large language models DALL-E, GPT, and OpenAI’s chatbot, ChatGPT.

Other topics include insight about ChatGPT Professional, Google vs. Microsoft, and discuss ethics, bias, and other key points to consider when thinking about the application of ChatGPT and other transformer models for business.

It’s clear that generative AI holds a great deal of promise for humanity and its future—but only if used responsibly and ethically. With powerful technologies like these come big responsibilities.

Follow Tom Edwards across social @BlackFin360

In The News: Campaign Live SXSW 2017

I was recently asked by Campaign Live about my thoughts, reactions and takeaways from SXSW Interactive 2017.

My commentary focused on the shift towards programming vs. experiences at this years event.

Additional Context to the Article Commentary:

2017 may be the year that programming both from an official and 3rd party standpoint was the focal point vs experiences. In previous years you would see major brand installations from the sponsors featuring a mix of products and technology. A lot of traditional SXSW powerhouses such as AT&T, Samsung and Chevy were noticeably absent. 

This year more experiences also featured content tracks. The feel was less amusement park and more like attending TED talks with live demonstrations thrown in. It was an odd feeling as the best word to describe SXSW Interactive this year was subdued. 

SXSW used to be the ideal event to gauge and project consumer behavior-centric tech trends. We saw consumer empowerment and amplification with the launch of Twitter in 2007. We saw the rise of location based engagement with Foursquare in 2009. We saw the rise of live streaming service Meerkat in 2015, and a slew of other disruptive tech over the years. But marketing is quickly shifting from disruptive tech to acceleration through intelligent systems. 

Now It’s less about the latest app fad, and more about how quickly the combination of data, intelligent systems and smart environments are going to fundamentally shift how we interact. This is where SXSW is at a cross-roads moving forward.

Follow Tom Edwards @BlackFin360