SXSW 2014: Grumpy Cat & Thismoment

Yet another SXSW has come and gone. From meeting Grumpy Cat to key meetings with Facebook, Twitter, Tumblr, etc… The days in Austin are fast paced and full of inspiration, innovation and solidifying partnerships.

Grumpy Cat #HolyShrimp

Reviewing pre-release technology is another benefit of SXSW and I had the opportunity to review key updates to the Mass Relevance platform as well as a preview of Thismoment’s Content Cloud solution.

As part of the process I was also interviewed by the Thismoment team discussing content distribution and my initial reactions to their Content Cloud solution.

Here is the video:

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Definitely looking forward to another return to Austin in 2015.

Follow Tom @BlackFin360

BlackFin360

6 Latest Trends In Marketing Technology

This morning my new article the 6 latest trends in marketing technology is the cover story for iMedia Connection.

The article reviews 6 key industry trends such as collaborative commerce, curation, second screen & social TV, rich social media, crowdsourcing & social + CRM as well as partners and products that bring it all together.

Tom Edwards

A quick follow-up… I wanted to thank everyone for the great support of this article as it just hit #1.

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Follow Tom Edwards @BlackFin360