The Innovation Playoffs

Over the past 18 years, the first three months of the year always seem to stand out in terms of analyzing the alignment of emerging technology and consumer behavior that impacts trend analysis for the remainder of the year.

2018 was no different. I often joke that the “playoffs” for emerging technology happens between January and March each year. We immediately kick off the new year with CES, the consumer electronics show. CES is all about the latest technology and covering multiple football fields of tech in addition to all of the sessions and announcements culminating in a trend recap and analysis.

February is all about infrastructure and the underlying technology that will power the next iteration of multi-modal computing (voice, vision & touch) through Mobile World Congress in Barcelona. The discussions here highlight key tech tied to the upcoming rise of 5G connectivity and edge computing that will connect our world like never before. Find out what these trends mean for your business.

March then caps the three-month sprint with SXSW. The first fifteen days of March 2018 were especially accelerated from discussing machine learning, blockchain and humanizing artificial intelligence with ZD Net to previewing SXSW with Ad Age and Adweek

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South by Southwest Interactive focused on experiences that build on technology and infrastructure to provide the consumer perspective for how the technology will further adapt to us vs. us inputing into technology. I spoke about our approach to artificial intelligence actioning data during SXSW with John Dubois of Oculus 360. And you can watch our Epsilon Agency SXSW recap video here.

The final leg of the innovation sprint culminated in delivering a TEDx talk on March 17th. Tom Ewdards TEDx Professional photo3TEDx is about sharing “ideas worth spreading”. Since 2009, TEDx talks have garnered over a billion views. I had the opportunity to speak at TEDx Oaklawn in Dallas, Texas on the evolution of experience. I focused on when the mobile device will no longer be the primary way we interface with technology as we shift from desktop and mobile to incorporate voice, vision and touch powered by intelligent systems that will ultimately enhance our reality.

The full TEDx video will be available within the next few weeks.

I look forward to sharing more throughout the year. For more, follow me @BlackFin360

This is a repost from the Epsilon corporate blog

LIVE: MWC 2017 Trend Recap

Here is a video recap shot live from the floor of Mobile World Congress 2017 in Barcelona.

The video outlines emerging technology and trends tied to Connection, Cognition and Immersion and touches on key territories such as:

  • Evolution of Conversational Experiences
  • Artificial intelligence and Advancements in Smart Assistants
  • New Types of Interfaces Beyond Mobile
  • The rise of 5G
  • Convergence of Artificial Intelligence and Virtual Reality

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Mobile World Congress Recap

I recently attended the 2016 Mobile World Congress event in Barcelona, Spain. With over 100,000 attendees and 2,200 participating companies there was a lot of breaking news and tech on display that has the potential to reshape industries.

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With mobile representing a primary access point for consumers this event is becoming increasingly important for brand marketers.

At the end of this post is a slideshow providing a comprehensive recap and analysis of key trends identified during the event. Here is a preview of the territories analyzed.

Key Industry Topics discussed at MWC such as ad blocking, digital transformation, sponsored data and the role of 5G for connectivity in the future.

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Overviews of Technology that will empower consumers such as modular form factors, virtual reality cameras, connected devices and new features that can influence consumer behavior.

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Immersive Experiences were at the center of MWC. The recap reviews new entrants into the VR arms race, how Facebook is looking to provide VR for the masses, the role augmented reality can play for brand marketers and the potential for mixed reality.

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Evolution of the Connected Car dives into how connectivity is shifting from internal to external, the rise of autonomous cars, cars as the next mobile platform and the creation of immersive in-car experiences.

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Here is the full slideshare deck:

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