Tag Archives: MWCA17

E^3 Evolution of Experience – Environment & Synthetic Reality

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon highlights the third pillar of the E^3 framework, Environment in Video 4 of 4 in the Innovation to Reality™ content series.

This video outlines how our world is shifting towards synthetic reality with the convergence of location, computer vision and mixed reality that will reshape how we interact with the physical world and each other as well as the rise of new virtual economies.

The E^3 framework and subsequent examples build a vision towards the future highlighting the exponential acceleration of experience through the merging of intelligent systems and technology that empowers.

This 4 video content series highlights the evolution of Experience through the E^3 framework of Empower, Enhance, and Environment.

Video 1 of the E^3 evolution of experience provided an overview of the E^3 framework and the evolution of experience from the 80’s into the 2020’s.

Video 2 of E^3 was all about how technology empowers. Highlighting everything from non-linear video, social messaging, conversational commerce, camera as a platform, co-viewing and more, this video dives into technology that empowers consumers.

Video 3 of E^3 discussed the role of intelligent systems and how they are accelerating the evolution of experience. From all facets of Artificial Intelligence (machine learning, deep learning, natural language processing) to conversational experiences powered by virtual assistants and the rise of system-based marketing, its impact on mobile UX and when we are marketing to algorithms in addition to consumers.

I presented the full E^3 presentation as a keynote at Mobile World Congress Americas event in September 2017. This content will also be featured at future events.

Follow Tom Edwards @BlackFin360

E^3 Evolution of Experience MWCA17 Keynote

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon presents the E^3 framework, Empower, Enhance, and Environment tied to the Innovation to Reality™ content series at MWCA17.

This video is the full presentation from Mobile World Congress Americas 2017. This content series highlights the evolution of experience through the E^3 framework of Empower, Enhance, and Environment.

The E^3 framework and subsequent examples build a vision towards the future highlighting the exponential acceleration of experience through the merging of intelligent systems and technology that empowers.

Follow Tom Edwards @BlackFin360

E^3 Evolution of Experience – Enhance

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon highlights the second pillar of the E^3 framework, Enhance in Video 3 of 4 in the Innovation to Reality™ content series.

This video is all about how intelligent systems will enhance our world. From all facets of Artificial Intelligence (machine learning, deep learning, natural language processing) to conversational experiences powered by virtual assistants and the rise of system-based marketing, its impact on mobile UX and when we are marketing to algorithms in addition to consumers.

This content series will highlight the evolution of Experience through the E^3 framework of EmpowerEnhance, and Environment.

The E^3 framework and subsequent examples build a vision towards the future highlighting the exponential acceleration of experience through the merging of intelligent systems and technology that empowers.

Video 1 of the E^3 evolution of experience provided an overview of the E^3 framework and the evolution of experience from the 80’s into the 2020’s.

Video 2 of E^3 was all about how technology empowers. Highlighting everything from non-linear video, social messaging, conversational commerce, camera as a platform, co-viewing and more, this video dives into technology that empowers consumers.

Video 4 will feature how our world is shifting towards synthetic reality and the convergence of location, computer vision and mixed reality that will reshape how we interact with the physical world and each other as well as the rise of new virtual economies.

I presented the full E^3 presentation as a keynote at Mobile World Congress Americas event in September 2017. This content will also be featured at future events.

Follow Tom Edwards @BlackFin360

E^3 Evolution of Experience – Empower

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon highlights the first pillar of the E^3 framework, Empower in Video 2 of 4 in the Innovation to Reality™ content series.

This series will highlight the evolution of Experience through the E^3 framework of Empower, Enhance, and Environment.

The E^3 framework and subsequent examples build a vision towards the future highlighting the exponential acceleration of experience through the merging of intelligent systems and technology that empowers.

Video 1 of the E^3 evolution of experience provided an overview of the E^3 framework and the evolution of experience from the 80’s into the 2020’s.

This video highlights everything from non-linear video, social messaging, conversational commerce, camera as a platform, co-viewing and more, this video dives into technology that empowers consumers.

I presented the full E^3 presentation as a keynote at Mobile World Congress Americas event in September 2017. This content will also be featured at future events.

Follow Tom Edwards @BlackFin360