Today’s marketers have access to an incredible volume of consumer information, but most are simply not equipped to make sense of it all. With artificial intelligence (AI) and machine learning, we can quickly sift through all this varied, scattered input and identify invaluable, consistent consumer trends and actionable insights, something that would nearly impossible to accomplish manually.
Savvy marketers can use these insights to conquest new markets by understanding the audience affinities for various segments within their new market. Join the CEO of AI software company Oculus360, John Dubois, and Tom Edwards, Chief Digital & Innovation Officer of Epsilon, engage in a dynamic discussion about how brands are using innovative machine learning technology to identify, target, and succeed in new markets. Ian Beacraft, Vice President, Digital Strategy at Epsilon will host and moderate the discussion about:
- How to use AI/machine learning to identify opportunities for brand extension and expansion
- How audience affinity models can be applied to identify the products and brands most closely aligned with different customer segments
- A real-world example of these strategies in action
Here is the full recording.
Follow Tom Edwards @BlackFin360