Tag Archives: offline and online

In The News: Luxury Daily & Seasonal Retail

I was recently asked by the team at Luxury Daily to elaborate on a proprietary Epsilon research initiative tied to how likely consumers are to shop in-stores vs. online for the 2016 holiday season.

Findings show that 87% of shoppers are “very likely” or “somewhat likely” to purchase at brick and mortar stores this year, with 55% of shoppers “very likely” or “somewhat likely” to look at a product online and then go to a store to buy.

Conversely, 76% of shoppers are “very likely” or “somewhat likely” to purchase online this holiday season, with 54% of shoppers “very likely” or “somewhat likely” to look in store for a product and go online to find the best deal. These findings further signify the importance of personalizing communications both online and offline and creating a seamless customer journey across marketing channels.

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With this as a baseline, I was asked by Luxury Daily to outline the key findings and impact for luxury retailers.

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Luxury Daily also asked how luxury retailers and retailers in general should respond.

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