As countries grapple with how to limit global warming and protect natural resources and biodiversity, more companies are growing their own commitments to building SDGs-friendly products, services and supply chains. At this year’s CES, Companies and start-ups touched on a broad range of those efforts while leveraging data and AI as a new normal.
What were some of the most digital innovative products or services that could help the greater interest of society?
How was the sustainability stake taken into account as a value of the digital innovation showcased?
And beyond tech, what are some of the encouraging examples of companies that highlight new digital business models embracing new 5 Ps (aka People, Planet, Prosperity, Peace and Partnership)?
I discuss emerging technologies impact on consumer behavior and the acceleration of disruption and the role of the empowered consumer.
We also discuss the shift from content to contextual marketing and the role of data, specifically the data of culture & data of identity as well as the role of intelligent systems, augmented intelligence and artificial intelligence.
We end the discussion with how we interact with artificial intelligence, how I work with start-ups and then personal questions such as a favorite quote, how I started in technology, discussing failure that leads to success and more.
The first movie I saw in theaters was the original Star Wars (Episode IV) in the late seventies. That ignited my passion for advanced technology, space travel, science fiction, robotics and the future.
I continue to draw inspiration from that sense of wonder today. Understanding how to connect systems and data with compelling creative is key to connecting with consumers in an incredibly fragmented landscape.
Just like a disturbance in the force, there are macro digital shifts that will impact strategy. What worked a few months ago may not be applicable and adaptability and experimentation are key to staying ahead to meet the demands of today and to reinvent for tomorrow.
Below are my predictions/previews for 2016. The 16 Digital Trends for 2016 slide show explores macro digital shifts that will impact digital marketing in the next year.
The focus is to identify trends that can enhance campaigns in 2016 as well as provide a look into the near future through emerging technology that brand marketers will begin experimenting with in 2016.
From the impact of Ad-Blocking to Holographic Computing, the deck will provide an overview and key takeaways for consideration for 2016 planning.