Harley-Davidson Project Livewire

Today marks the reveal of Harley-Davidson’s 1st Electric Motorcycle, Project Livewire. I served as a member of the core The Marketing Arm/Fanscape Harley-Davidson team and very happy to be a part of today’s big reveal.

Screenshot 2014-06-19 11.43.15

Here is the Project Livewire teaser video launched on the 19th.

Here is today’s reveal of the Project Livewire electric motorcycle supported by our teams creative, strategy, influencer activation & production.

Join the conversation with #projectlivewire and for more information go to http://www.projectlivewire.com

Follow Tom Edwards @BlackFin360