Strategic planning, execution and constant measurement are the key factors in taking an organization from good to great. Currently each member of the Telligent leadership team is drafting a business plan for their respective areas of the business. That means I had the privilege to prepare 3 (Product Sales, Services Sales, & Marketing). The focus of the documents are to review goals to close out FY07, but more importantly to define a roadmap of where we expect to be and how we expect to get there in 3 years.
This exercise is key as with any organization that handles the amount of business that we do you can get caught up in the day-to-day activities and not necessarily keep a razor sharp focus on where we need to go. We have outlined aggressive but achievable revenue goals and expectations and it is a great exercise to pause and take a macro view of the organization to ensure that all teams are working towards the same objectives.
I look forward to the presentations on Monday and more importantly the specific action items that will result from the meeting. This is a very exciting time as 2008 looks to be another phenomenal year across all areas of the organization.
One of the more frequent questions I get is why Telligent? I joined the Telligent team about a year and half ago. Previously I was a co-founder of a Professional Services firm that focuses on custom application development and works extensively with Microsoft. I was the VP of Sales & Marketing, a member of the Board of Directors and had equity in the organization. So why leave for Telligent? Two words, Vision and Collaboration. When I met with Rob Howard, Jason Alexander, Scott Dockendorf and remotely with Scott Watermasysk one thing became very clear, this was a team that has the vision and domain knowledge to do something truly unique.
When you first meet Rob Howard one of the first things you will notice is the passion that he has for Telligent and Community Server. If you ever happen to catch him at a conference, or via webex demonstrating Community Server you will immediately recognize that Rob truly is a thought leader in terms of understanding the application of business intelligence, specifically around collaborative software and online community. More than that though, Rob understands the concept of the blue ocean. Mainly, don’t compete over minor scraps in the red ocean of over saturated products and competition, look for the blue ocean and ensure that the focus of the organization is to build something that provides value but may not be completely mainstream just yet. This is where the collaboration reference comes into play.
One of the big shifts over the past few years is the emergence of Web 2.0. Web 2.0 focuses on collaboration. From an organizational standpoint this trend is really gaining traction with traditional businesses. The move from traditional marketing to a more viral approach has accelerated the emergence of strategy aimed at bottom up marketing, whereas the end consumer either B2B or B2C has direct impact on the direction of marketing strategy for an organization. This was very key for me as it provided an opportunity to guide the marketing direction of a product that was still in the early adopter phase of the product lifecycle. The ability to ride the wave of collaboration combined with the vision and drive of the Telligent team were an easy sell for me. Over the past year we have made significant penetration into a number of great accounts, Disney, Conde Nast, MSNBC, Intel, Dell and Electronic Arts to name a few. What is really exciting is that enterprise level organizations are truly just scratching the surface of what is possible in terms of Web 2.0 marketing strategy and software solutions. This means that Telligent and Community Server will continue to be in very high demand.
This year has already started with a bang and with the release of Community Server 2007 which is the best Community Server release to date it just keeps getting better. The roadmap is defined and we are looking to do some very special things in upcoming releases. Look for the announcement of some very large initiatives that are in the works and will be launching later this year, one is just mind boggling and definitely affirm that Community Server can scale to meet the needs of almost any organization.