Robblehead Invasion

intelligentlogoToday marks the first day of the In.Telligent conference. This is the 2nd conference put on by Telligent and this year we have had a significant turnout for both the business and development tracks.

Rob Howard opened the day with a rousing Keynote that reiterated the direction of Telligent. Mark McKinney of IMC2 provided a great case study into the Alli experience and Scott Dockendorf covered a number of client examples. When Rob provided his closing comments it was time to announce the pending invasion….

Rob was aware something was coming but when he wrapped I had the opportunity to announce to all of the conference attendees that they would receive their own Robblehead. Not only would they be receiving one but they would have the golden opportunity to have theirs autographed by Mr. Rob Howard himself.

Rob, keep your sharpie ready!

 

London & Intel

intelWhat do London and Intel have in common? Well I find myself in London during one of the largest announcements that Telligent has ever made.

Today we officially announced that Intel Capital, Intel’s global investment organization, has made a $20 million dollar investment in Telligent. You can read the full press release here.

This is significant as Rob points out in his recent post as it will allow us to quickly scale our sales & marketing divisions as well as fund additional product development moving forward.

I am very excited by this obviously as I am responsible for both Sales & Marketing within Telligent. So the strategic plans that we have been devising for the past few months are now coming to fruition through strategic growth both domestically with a greater field presence as well as internationally.

I had recently hired our International Sales Director in London and he has been a phenomenal addition to the team. Our International sales headquarters has been based in London for the past few months now and while I am here we are finalizing our office space in central London and looking to aggressively grow our presence in EU and beyond.
AdTech London
Also, if you happen to be in the area, I will be speaking at AdTech London 2008 this Thursday at 3:10. Or just come by and see me at the Telligent booth we are in space #110.

This is a very exciting time to be a part of the Telligent team and I look forward to the next few years as we execute against our strategic plan and aggressively grow the business while maintaining the unique culture that is Telligent.

Hockey Anyone?

NHL2K9This is in some ways the best time of the year. Football is back (Go Sooners!!!), fall is in the air, the latest iteration of the NHL 2K hockey franchise (NHL2K9) is now available.

We have been playing the NHL 2K hockey franchise since 2006. We have gone through 2006, 2007 and 2008. For the record the team of Rob Howard and myself hold the lifetime edge on the team of Dockendorf & Cunningham.

So the initial foray into NHL 2K9 began today. And it began as the 2K8 season ended… With Team Howard/Edwards soundly defeating team Dockendorf/Cunningham.

Oh and by the way…. game one a 5-0 shutout. Welcome to 2K9 gentlemen.

 

Telligent Named “Best Place to Work” in 2008

I mentioned previously that Telligent was one of the few companies selected as Best Place to Work in DFW by the Dallas Business Journal.

Last week was the official luncheon and awards ceremony to find out exactly where we placed in our category and overall. So, Rob, Jason, Scott & I went to represent the team. It was an interesting event as I definitely did not expect the turnout that was on hand. There was easily over 1000 people in attendance and each of the winners received a short introduction and a few tidbits about some of the interesting offerings that keep their employees happy.

In our category of small business we finished in the top 10 and Telligent finished 11th overall out of a record 270 companies that qualified for the award.

Telligent was also one of 12 companies featured in the recently published “Best Places to Work” supplement.

2008 DBJ

Looking back at the culture of Telligent that led to this award and the new leadership now guiding the company I highly doubt that this will be repeated anytime soon.

Community Server 2008

On April 15th Telligent released Community Server 2008. Community Server is the platform that powers communities for the likes of Electronic Arts, Microsoft, Dell and the MySpace.com forums and is the platform of choice for thousands of community implementations.

In addition to the new release a new site now accompanies the release. The base URL has shifted from communityserver.org now to communityserver.com.

Community Server 2008 features some significant additions to an already robust platform.

Some of the new features include:

  • Groups/Social circles (Think micro-communities)
  • Enterprise Reporting & Analytics with the new Harvest Reporting Server
  • SharePoint integration (This is big!!!)
  • A full Web Services stack
  • Social Streams (Activity Feeds)
  • Media Galleries that can easily share content published within the community or external sources
  • Enterprise File Storage
  • Widgets, widgets and more widgets
  • OpenID support
  • As well as enhancements to the blogs and forums applications as well as a revamp of the control panel

Community Server 2008 is the best integrated social networking/community platform available. Not only from a feature and technology standpoint, but also based on Telligent’s investment in reporting and analytics.

As I have mentioned before one of the biggest barriers to implementing a social networking solution is the lack of consistent metrics. With Harvest Reporting Server we have taken a major step in providing a model to assist in the calculation of ROI around community.

Definitely give it a go. You can download the free express edition here.

Community Server 2008 Logo Unveiled

One of the fun parts of my job is that I work closely with our Creative and
Marketing teams in defining the direction of the various brands for our
products. After a number of cycles the team has unveiled the new Community
Server
2008 logo.

Community Server 2008

I am very excited about the progression of the brand over the past few years. I
feel like this iteration is a good representation of what Community Server is
all about.

Great work guys!

Telligent Voted One of the Best Places to Work in 2008

BPTW - 2008When I first heard the news that we were one of the winners of the “Best Places to work in DFW” (announced in the March 14th print edition) I did one of those cheesy jumps you would see in a very cliché movie. Person 1 gets great news/wins the game/something worth jumping about and then well… jumps… luckily that moment is not frozen in time nor will a dramatic montage highlighting random events that led to the jump be playing on YouTube anytime soon. Although you may want to check out our many Tellicasts

Luckily I was at home when I got the news and spared everyone from watching my
limited vertical leaping skillz in action.

In all seriousness it is a great accomplishment as we were selected out of 270 other companies and speaks to how we value our
employees and focus on providing a work environment that is not only fun but
allows for professional growth and personal satisfaction. It may sound like a
cliché but when we say we work hard and play hard we actually do.

Even as we continue to grow we look for specific personality types that fit the
mold of a Telligenti. If I were to summarize what makes a Telligenti it is
someone who is not only a rockstar in their discipline but someone who is a
humble team player. Someone who is willing to do what is necessary to ensure
that they not only deliver to the best of their ability but are always willing
to assist other team members regardless of group or title.

You will also find a person who is driven and goal oriented and always looking
to improve. Rob Howard our CEO recently summed it up by saying. “We are built
on the fact that our teams comprised of A level performers” meaning we want the
best-of-the-best. Individuals that have the positional proficiency and soft-skills
to interact efficiently within our organizational structure.

You will not find egos with this team nor will you find traditional divisions
that are prevalent with other companies (i.e. sales vs. delivery, etc.). What
you will find is a group of individuals who are all working towards the same
goal of developing incredible products and delivering the best solutions for
our clients while having a great time doing it.

One of the main elements that we as Telligent leadership try to ensure is that
our employees work environment is conducive to open communication and feedback, self-driven work schedules and the fact that the leadership of the company has a focus on maintaining our culture as we grow as well as ensure that decisions are about the well-being of our team members and not just the bottom-line of the business.

You can see it when you walk in the door. The CEO’s office is the same size as
all the others and our CTO resides in an open area with our interns. You won’t
find luxurious furniture, an executive break area or any other old school
vestige representing an organizational caste system. The focus is on the
individual employee not differentiating based on role.

In addition to the pranks (Cardboard RobRobbleheads), monthly Frag nights,
food and drinks throughout the week and occasional company outings . It is no wonder Telligent was voted one of the best places to work in DFW area by the Dallas Business Journal because it is!!!

Congratulations to everyone. You are a phenomenal team to work with!

Telligent Graffiti CMS 1.0 Now Available

Taking a moment away from GDC 2008, I wanted to announce that our latest product Telligent Graffiti CMS 1.0 is now available! You can download it here: http://get.graffiticms.com/

Graffiti is a lightweight, simple content publishing system you can use to quickly and easily publish a blog or an entire web site. It blends together traditional CMS tools like revision history and workflow with more modern blog-style publishing. Graffiti is available as both a free Express Edition as well as several commercial editions.

We’re also happy to announce the new Graffiti Marketplace where you can download new themes and functionality for your Graffiti site. We’ve already published several themes that were created for Graffiti 1.0. You can also browse and install new features from the Graffiti Marketplace all within Graffiti itself!

Thanks to everyone at Telligent as well as all of our beta testers and customers that have taken the time to try out this new product.

Building software is easy. Building easy to use software is hard. We think Graffiti is in the latter category. The team has spent countless hours working to make Graffiti really simple and intuitive.  We really hope you enjoy Graffiti!

Frequent Questions:

What is required to run Graffiti?

Graffiti requires Microsoft .NET 2.0 or later running on Windows or Mono* running on Windows, Linux, Apple, etc. Graffiti uses VistaDB as the default database but also support Microsoft SQL Server, Microsoft Access, and MySQL. More details here.

* additional announcements around Mono support are forthcoming. Full support of Mono should be available in the next release of Mono (1.9?) although Graffiti 1.0 has been tested with Mono v1.2.6.

How do Graffiti and Community Server work together?

They don’t. Graffiti is optimized for individuals and small groups whereas Community Server is optimized for large Enterprise social networking sites. For example, if you are running a single blog Graffiti is better. If you are managing more than 1 blog Community Server is better.

Is Graffiti free?

Graffiti is available as both a commercially supported product ($399 for 10 user license) as well as a free Express Edition designed for individuals.

How does user licensing work?

A license is required for each user that wants to publish content within Graffiti. There are no limits to the number of readers!

What is coming in the next release of Graffiti?

Stay tuned to graffiticms.com for details :)

Viva Finata

FinataIt seems as though the pranks here at Telligent never end. Granted I may have occassionally pulled a prank or two but I was not expecting what happened today.

My team put together a lunch for the company on behalf of the sales & marketing departments. There was tortilla soup, chips, dip, cookies and to my surprise a Tom piñata complete with Starbucks and iPhone.

I got to take the first swing and let’s just say after the Oklahoma game last night in the Fiesta Bowl I was ready to unleash on it… the contents then exploded across the conference room floor.

I have to give the team credit! I was definitely not expecting this. Viva Fiñata!!!!

CSDC Live Blogging

This weekend was the first annual Community Server Developer Conference. With around 100 attendees from all over the world discussing development on the Community Server platform as well as sneak previews of upcoming Telligent products it comes as no surprise that there are live updates from the event. 

Kevin Harder was keeping everyone not attending in person up-to-date via his blog. Here are the posts from Saturday morning session and afternoon and here is the post covering Sunday’s sessions. There was a lot of really good information around Community Server including dynamic skinning and theming, and many sessions highlighting items from the upcoming Community Server 2008 release including groups, widgets and the newly created CS web services stack. Other sessions highlighted our upcoming CMS Graffiti, and one of the items I am very excited about, Enterprise Reporting.

The sessions were recorded and will be available very soon.

csdc

Shutout

nhl_2k8This post is short and sweet. For the past few years Rob, myself, Scott Dockendorf, and Kevin Cunningham have played the various Xbox 360 NHL 2Kx titles. (6, 7 and now 8). During this time Rob and I have teamed up against the duo of Kevin and Scott “The Butcher” Dockendorf.

The series have gone back and forth with one team gaining a lead in the overall standings only to have the series even again. But never during the hundreds of games that we have played together has there ever been a shutout… Until today.

Final score Rob/Tom (Calgary) 8… Scott/Kevin (Calgary) 0

This post is not to boast, but to capture the event in all of it’s shocking glory as we chronicle the never ending series of games and to serve as a humble reminder of the fact that yes Scott and Kevin… You were shutout on this day :)

MySpace & Community Server

Over the past year we have been working with the MySpace.com team to position Community Server as the engine to the MySpace.com forums. Recently the MySpace.com team launched the Community Server powered forums.

From a scalability perspective this posed some unique usage scenarios as MySpace features 70 MILLION users. So when potential clients ask about scalability of the platform we can point to MySpace.com as the example.

The MySpace.com solution went through heavy optimization and is deployed across MySpace.com’s vast server farm to support that level of load. For our more traditional high load sites the CS product team is working to fork the Community Server codebase to introduce new best practices associated with high load communities that will add a lot of value moving forward. Look for this release to coincide with the Community Server 2008 release. 

In the following video our resident film maker Adonis Bitar has published the latest Tellicast discussing our recent partnership with GoDaddy’s “Metropolis” initiative and I talk about how MySpace.com is leveraging Community Server as well as some tips on which Community Server license makes the most sense based on your community size.

MySpace

Game Review – Halo 3

Halo3finallogoIf there was any doubt as to what the game of the week is for me this week it is Halo 3.

Last night Rob Howard, Deryl Dorsett, Elijah Hardin and I all joined forces to blast our way through 2/3 of the campaign mode. The best part of it was that we did it with the phenominal 4 player campaign co-op option.

This is an unprecedented feat for a console based game as Gears of War and Crackdown before it offered some of the best co-op play that I have seen on a console. The 4 player Halo 3 co-op surpasses them both. With a seamless approach and the ability to easily invite your friends all 4 of you can blast the covenant and flood while easily maintaining where your teammates are. The best part for me was the ability to get very aggressive with my play style knowing that someone will survive while a few of us charge in and take out as many enemies as we can.

The Bungie team really did a great job with the game. From the graphics, weapons, and vehicles to the matchmaking system for the online multiplayer matches…the game definitely lived up to they hype. But to me the best feature of the game is the ability to seamlessly play with 3 of your friends through the campaign mode while occasionally causing an incident of “friendly fire“…. sorry Rob it was an accident… really :)

Other games I am playing this week. Skate, NHL 2K8 and Dynasty Warriors: Gundam with my 5 yr. old son.

How Do I???

While traveling to London meeting with some of our European clients some common questions arose that we get quite often. How do I measure what is going on with my community? How can I calculate the health of my community? How do I identify key influencers in my community? How will this data help me develop a profile about my users? How do I back up my request for additional budget when it comes to social networking solutions vs. traditional marketing avenues? These are all great questions and ones we at Telligent are happy to answer.

I have talked in the past about calculating B2C return on investment. Prior to calculating return on investment, a common understanding of measurable business objectives needs to take place. This can come in the form of basing your analysis on such things as incremental value of the community, to trending the current userbase over time. The key to this is that the variables selected are measurable.

Once you have defined the measurable business objectives it is now time to analyze the data. With this in mind we have focused on developing a new framework to report on the data within Community Server implementations in the form of an Enterprise Reporting Suite. The new Enterprise Reporting Suite will ship with over 60 different reports and charts to help you understand exactly what is happening in your community. The reports will quickly show you such vital user information such as users by day, roles, points, posts, registrations, activity, country. The remaining reports are directly tied to which applications are currently enabled. This will allow you to quickly build a user profile and discover what information is truly valuable to your community.

The data in and of itself is invaluable, now you have the means to manipulate the data based on your measurable business objectives as well as easily writing new reports specific to your needs. Once you have the data in hand then it is a matter of defining which ROI scenario makes the most sense for your given situation, B2B, B2C, or E2E (Employee to Employee) or leveraging a metric such as the conversation index (Total Posts/Comments + Trackbacks + Ratings) to calculate impact of blog posts. I will be posting more about the ROI scenario’s in future posts but note if you need immediate assistance in defining ROI around your current community initiative please do not hesitate to e-mail me.

A comprehensive demo of the Enterprise Reporting Suite is available athttp://reports.communityserver.org/demo/. The reporting package will begin it’s beta testing in early October and will be a must have for any marketing or community manager running aprofessional or enterprise instance of Community Server.

The Halo 3 Marketing Machine

While flying to New York today I was reading an industry magazine and came across a Halo 3 cross-promotional ad that caught my attention. Outside of this ad featuring Halo 3 & 7-11, the teams at Bungie and Microsoft are collaborating with a number of brands and agencies, including the same team that brought you 7-11’s transformed into Kwik-E-Marts, to kick off a Halo 3 go-to-market campaign that will be assaulting mainstream audiences faster than Master Chief can blast a covenant elite with a dual-wielded mauler.

It looks as though Halo 3 inspired Mountain Dew will be flying into 7-11 sometime in August. This promotion will also see Halo 3 Slurpee cups and Master Chief emblazoned bags of Doritos. The Doritos campaign will be tied to a voice cameo contest for the upcoming Ensemble Studios Halo Wars title. I have been very impressed with 7-11’s strategy over the past year. You would not think that a convenience store would have this type of marketing prowess but the proof is in the tie-in’s… Spider Man, the Simpsons, and Halo. And this only accounts for campaigns launched in 2007.

Regarding Halo’s GTM strategy, other brands will also leverage Master Chief to help cross-promote their offerings. Pontiac, Burger King and even a Halo 3 sponsorship for an upcoming music tour featuring acts like Linkin Park are just a few of the publicly available elements of the upcoming campaign. All of this does not include the Microsoft centric items such as Halo 3 branded Xbox 360’s, controllers and Zunes.

What this tells me is that the point is no longer to just make a game that entertains. The main goal now is to develop something that can transcend a niche genre and break through to the mainstream. It happened with Pac Man in the 80’s, it has happened with the Electronic Arts Madden franchise which is the best selling franchise of all time and now Halo is primed to cross into the mainstream by following the road taken by many a Hollywood blockbuster… meaning directly into kids meals at Burger King and on the bag of chips you eat in your living room… while playing Halo 3. Who says marketing doesn’t work?

MasterChief

2008 & Beyond

Strategic planning, execution and constant measurement are the key factors in taking an organization from good to great. Currently each member of the Telligent leadership team is drafting a business plan for their respective areas of the business. That means I had the privilege to prepare 3 (Product Sales, Services Sales, & Marketing). The focus of the documents are to review goals to close out FY07, but more importantly to define a roadmap of where we expect to be and how we expect to get there in 3 years.

This exercise is key as with any organization that handles the amount of business that we do you can get caught up in the day-to-day activities and not necessarily keep a razor sharp focus on where we need to go. We have outlined aggressive but achievable revenue goals and expectations and it is a great exercise to pause and take a macro view of the organization to ensure that all teams are working towards the same objectives.

I look forward to the presentations on Monday and more importantly the specific action items that will result from the meeting. This is a very exciting time as 2008 looks to be another phenomenal year across all areas of the organization.

20,000 Points

It is finally official. I have reached the 20,000K gamerscore mark!!! I have expressed in the past that I am an avid gamer and I enjoy the work that we do with various gaming studios such as Electronic Arts.

One thing about me is that I am very competitive and focused on results. I like to set goals and subsequently achieve them. This coincides very well with the Xbox 360 achievement system as you get a very measurable ROI metric out of your gaming experience.

Gaming is a lot like marketing in that you select a specific vertical that you want to target. For example, I like to focus on sports and retro titles. Then I formulate a plan based on the market segment that I have selected. I review the achievements that are available with each game prior to playing to predetermine ratios around potential time spent on pursuit of the goal vs. actualization of the achievement and then move towards the execution phase of the plan. Once the plan is put into motion it is very easy to then determine success of the strategy. And it is just a lot of fun to have the achievement pop-up on my screen once I have earned the achievement.

So is a 20K gamerscore required to be a good marketer? Not at all… All it shows is that you spend a lot of time looking at a screen. Speaking of which I have to thank my wife and children for allowing me the “small” amounts of time that I spend on…. market research. I also would like to thank the guys at EA for giving me the hookup on the best EA titles.

Thanks again! On to 30K!!!

Did You Know?

Taking from an old ESPN Sportscenter segment, I thought it would be an appropriate title for this discussion. With more and more people plugging in to social networking sites like MySpace it is becoming a tool used by organizations to scout potential interview candidates prior to ever meeting them in person.

Normally it is the individual who is being interviewed that researches the organization and if available the bio of the person who will be conducting the interview. But with the flood of personal information that is now available it is the employer who is researching the potential candidate.

A hiring decision is one that requires a significant investment in an individual and a one hour meeting here and there does not always allow you as a decision maker to have all of the information necessary to make a hiring decision. Most candidates put their best foot forward and are actively trying to make a good impression. It is interesting to read blogs of potential candidates and how they interact with others. As I have stated before a resume is a foot in the door, but it is how you will fit within the culture of the organization that is also very important. And that is difficult to determine within the limited amount of time allocated to the recruiting process.

So my word of advice is to be mindful of what you make publicly available as it is just that publicly available. It is not only your peers that read what you have to say. Prospective employers are very interested as well.