Financial Brand Forum Tom Edwards Keynote
I recently had the privilege to deliver the Evolution of Experience keynote at the 2018 Financial Brand Forum.
Financial Forum 2018
Financial Forum 2018
For this event, I tailored the Evolution of Experience, E^3 talk tied to Empower, Exponential and Enhanced to focus on Data, Artificial Intelligence, Multi-Modal and the New 4 P’s of AI marketing, and much more.
Financial Brand Forum
Financial Brand Forum
Financial Brand Forum
Financial Brand Forum
Financial Brand Forum
Empower is looking at how accessibility to mobile technology has led to consumers being empowered to create, amplify and influence across generations. Specifically looking at the behaviors of Gen Z and the evolving role of the camera.
Exponential is all about acceleration through intelligent systems. This looks at the role of data for AI as well as the rise of virtual assistants and the ability to predict consumer needs and ultimately become a proxy for the individual that will split decision journeys between consumers and algorithms.
Enhanced is all about the bridging of physical and digital and how immersive computing, AR, VR, computer vision will make the user’s camera intelligent and forever our version of reality.
The talk ends with an explanation of how we will evolve from a mobile-centric world to the new normal of voice, vision and touch experiences powered by AI including a date when it will all converge as well as 4 new P’s of marketing to consider building future state strategy around.
It was a good crowd and I really enjoyed the 45 minute session + Q&A.
If you are interested in having Tom speak at your event please contact here.
Tom Edwards Speaker Bio
Follow Tom @BlackFin360
REX Executive Roundtables IHRSA Keynote
I recently had the privilege to deliver the Evolution of Experience keynote for the REX Executive Roundtable group at the San Diego Zoo. This was a lead-up event to recent IHRSA 2018 conference.
For this event, I tailored the Evolution of Experience, E^3 talk tied to Empower, Exponential and Enhance to bring examples relevant for the evolution of experience in the fitness industry.
Here is the full 45-minute keynote.
Empower is looking at how accessibility to mobile technology has led to consumers being empowered to create, amplify and influence across generations.
Exponential is all about acceleration through intelligent systems. This looks at the rise of virtual assistants and the ability to predict consumer needs and ultimately become a proxy for the individual that will forever alter the path to purchase.
Enhanced is all about the bridging of physical and digital and how immersive computing, AR, VR, computer vision will make the user’s camera intelligent and forever changing the retail experience.
The talk ends with an explanation of how we will evolve from a mobile-centric world to the new normal of voice, vision and touch experiences powered by AI including a date when it will all converge.
It was a great crowd and I really enjoyed the hour with such a highly engaged and interactive group.
If you are interested in having Tom speak at your event please contact here.
Tom Edwards Speaker Bio
Follow Tom @BlackFin360