Tag Archives: Tom Edwards

In The News: Entrepreneur.com RE: What’s Next?

Entreprenuer.com & C-Suite Network recently republished my interview with Jeffrey Hayzlett discussing the balance of marketing to the needs of today with an eye towards the future and the pending impact of emerging technology.

Click the image below for the full interview.

screenshot-2016-12-15-13-34-43

Follow Tom Edwards @BlackFin360

Webinar: Using AI to Conquest New Markets

Looking forward to taking part in the upcoming webinar: Using AI to conquest new markets on February 28, 2018, at 12pm CST. Be sure to register today!

Today’s marketers have access to an incredible volume of consumer information, but most are simply not equipped to make sense of it all. With artificial intelligence (AI) and machine learning, we can quickly sift through all this varied, scattered input and identify invaluable, consistent consumer trends and actionable insights, something that would nearly impossible to accomplish manually.

Savvy marketers can use these insights to conquest new markets by understanding the audience affinities for various segments within their new market. Join the CEO of AI software company Oculus360, John Dubois, and Tom Edwards, Chief Digital & Innovation Officer of Epsilon’s agency business, in a dynamic discussion about how brands are using innovative machine learning technology to identify, target, and succeed in new markets. Ian Beacraft, Vice President, Digital Strategy at Epsilon will host and moderate the discussion about:

  • How to use AI/machine learning to identify opportunities for brand extension and expansion
  • How audience affinity models can be applied to identify the products and brands most closely aligned with different customer segments
  • A real-world example of these strategies in action

Follow Tom Edwards @BlackFin360

TEDx Oaklawn 2018

I am incredibly excited to have been accepted as a speaker for the first TEDx Oaklawn event in Dallas, Texas on March 17th, 2018.

Tickets for the event are available now.  This event will sell out quickly. Best to reserve your seats as soon as possible.

Here is a preview of my TEDx topic via my speaker submission video.

Hope to see you there!

Follow Tom @BlackFin360

In The News: Entrepreneur.com 2018 Trends

I was recently asked to contribute to Entrepreneur.com India discussing key marketing trends for 2018.

The article highlights major trends that will continue to advance in 2018.

  • The Camera As a Platform
  • Messaging Apps Evolve
  • System Based Marketing
  • Integration of AI Assistants into Everyday Life

Follow Tom Edwards @BlackFin360

Future of IoT Discussion at CES 2018

During CES 2018 I had an opportunity to sit down with the Ecovacs team, a leading robotics manufacturer. We talked about the future of Internet of Things (IoT) experiences, the role of data, blockchain and artificial intelligence impact on how IoT experiences will evolve.

Follow Tom Edwards @BlackFin360

WMD Podcast: Balancing Personal & Professional Branding

This is the second part of my interview session with the Words of Mass Disruption podcast with Eric Hanes.

During this discussion, we dive into finding the right balance between personal and professional branding , 4 steps to a better digital you and the importance of creating and sharing content,  and adding value to your professional networks.

WHAT YOU WILL LEARN IN THIS EPISODE

1. How important it is to develop and share your own perspective and point of view.

2. Be open with your network connections.

3. Find the right balance of Personal Brand (the Digital You) and your Professional Brand (the hand that feeds you).

4. Diversify your network.

Here was part one of the podcast discussing all facets of Artificial Intelligence.

WMD Podcast via iTunes

Follow Tom Edwards @BlackFin360

Follow Eric Hanes @WordsDisruption

CES 2018 Trend Recap

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency and Ian Beacraft, VP, Digital Strategy at Epsilon Agency recap key trends from CES 2018.

Key areas discussed:

  • Shift from Smart Everything
  • How IOT is evolving from platforms to experiences through emotive robotics
  • How artificial intelligence, specifically computer vision made an impact on the show
  • The impact of Blockchain at CES
  • The evolution of immersive experiences

Follow Tom Edwards @BlackFin360

Follow Ian Beacraft @Ianbcraft

 

 

WMD Podcast: Discussing the Future of AI

I recently had the opportunity to join Eric Hanes on his Words of Mass Disruption podcast. We discussed artificial intelligence for everyday conversation.

My goal was to help those who may not be familiar with artificial intelligence to develop a perspective on the topic. We talked about AI, Machine Learning, IOT and digital assistants.

Thanks in advance for listening! It was a fun conversation.

Words of Mass Disruption Podcast: EP 119 Tom Edwards on Artificial Intelligence & Machine Learning

WMD Podcast via iTunes

Follow Tom Edwards @BlackFin360

Follow Eric Hanes @WordsDisruption

In The News: Marketing Dive 2018 Trends

I was recently asked by the Marketing dive team to provide insight into 2018 trends that will impact content marketing.

My commentary was tied to the integration of both social messaging and the pending shift of mobile user experiences.


For more detail about 2018 Trends please review the full trend analysis.

Follow Tom Edwards @BlackFin360

Exploring Artificial Intelligence & Robotics

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon explores the merging of artificial intelligence and robotics as a part of the Innovation to Reality™ content series.

This video discusses the topics of

  • Defining robotic intelligence
  • Emotive robotics as a key to connection with humans
  • Where robots powered by AI will have the greatest impact
  • How to find AI talent
  • Home-based robots that are arriving in 2018
  • Impact on health care
  • Intelligence augmentation
  • System based marketing
  • Where AI and robotics will lead industries over the next several years

The E^3 content series highlights the evolution of Experience through the E^3 framework of Empower, Enhance, and Environment.

The E^3 framework and subsequent examples build a vision towards the future highlighting the exponential acceleration of experience through the merging of intelligent systems and technology that empowers.

Follow Tom Edwards @BlackFin360