Videos

Artificial Intelligence & The 4P’s of Marketing

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon discusses how the 4 P’s of marketing; Product, Price, Place & Promotion will need to evolve as intelligent systems redefine how we advertise and connect with consumers.

Understanding Psychographics, Predictive APIs, working through Proxy’s and Pervasive intelligent environments represent a new framework for marketing in the near future.

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Microsoft E3 Xbox One X Reveal Analysis

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon analyzes elements of Microsoft’s 2017 E3 press conference.

Included in the analysis is the reveal of the Xbox One X and why it’s relevant for marketers,  briefly discusses some of the game reveals, discusses the role of gaming and connecting with Gen Z including eSports, the role of affinity alignment and more.

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Apple WWDC 2017 Analysis

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon analyzes trends and highlights from Apple’s worldwide developer conference.

Trends include the evolution of Siri, the launch of Homepod, ARkit and additional improvements to iOS11 and the impact it all may have for brand marketers to consider.

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Google I/O 2017 Live

Coming to you live from San Francisco and Google’s I/O conference. Here is a recap of some of the key highlights.  From their shift from mobile first to AI first, the launch of Google Lens, computer vision as the next form of computing, and the digitally augmented future.

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F8 2017 Live Recap

Coming to you live from San Jose and Facebook’s F8 conference. Here is a recap of day 1. From the camera as the first AR platform to AI & Social VR.

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C-Suite TV Executive Perspectives

I recently had the pleasure of sitting down with Jeffrey Hayzlett of C-Suite TV to kick off season 7 of Executive Perspectives. We discussed digital disruption, conversational experiences, artificial intelligence and best practices for leveraging data to connect with consumers.

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New Content Marketing Opportunities

There are many different ways to leverage content right now — from in-home virtual assistants to video, the opportunities abound. One thing hasn’t changed, though — the content still needs to be authentic, relevant, and entertaining.

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