Recently, I was asked by Mobile Marketer to provide commentary about the impact of plummeting organic reach on social platforms and the importance of celebrity tie-ins to extend the reach of branded content.
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SXSW 2014: Grumpy Cat & Thismoment
Yet another SXSW has come and gone. From meeting Grumpy Cat to key meetings with Facebook, Twitter, Tumblr, etc… The days in Austin are fast paced and full of inspiration, innovation and solidifying partnerships.
Reviewing pre-release technology is another benefit of SXSW and I had the opportunity to review key updates to the Mass Relevance platform as well as a preview of Thismoment’s Content Cloud solution.
As part of the process I was also interviewed by the Thismoment team discussing content distribution and my initial reactions to their Content Cloud solution.
Here is the video:
Definitely looking forward to another return to Austin in 2015.
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iBeacon & Entertainment
Recently, I was asked by Mobile Marketer to provide commentary about how iBeacon can add extend the reach of entertainment brands. The discussion also included insight into the current challenge entertainment brands face with iBeacon as well as recommendations to effectively leverage iBeacon technology.
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VEVO & Sponsored Content
Recently, I was asked by Mobile Marketer to provide commentary about the VEVO mobile app and it’s potential for brands to connect with it’s youth infused user base. The discussion also included insight about how the app could add additional value in the form of native sponsored content.
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