Over the past few years the brands that can seamlessly inject themselves into real-time events in a relevant and often funny way are normally the winners of the never ending PR game. The World Cup is no exception. During yesterday’s Uruguay v Italy match, Uruguay’s star Luis Suarez is believed to have bitten an Italian player and this served as the perfect opportunity to have a little fun with a global moment by injecting a bit of the Snickers brand into the conversation.
I am very proud of my TMA/Fanscape social team in NYC. They worked closely with the BBDO & Mars team to inject a little Snickers branded fun into the #LUISSUAREZ conversation. Snickers is all about the fact that you are not you when you are hungry.
This led to pickups in both Mashable & AdWeek (See below). A lot of work goes into the creation of a single real-time message and I am proud of the structure that we have put in place between the TMA/Fanscape team, BBDO and the Mars client.
Follow Tom Edwards @BlackFin360
Hey BlackFin,
that wasn’t a win – it was a home run! Congratulations!
And not only for Snickers – also some other brands engaged tons of people with Suarez-related content: http://blog.sotrender.com/2014/06/real-time-marketing-suarez/
It’s gonna be a great case for the industry!
Thanks Jan and thanks for sharing the sotrender link!